A session feedback form’s primary goal is to gather information on how successful your event is. It’s a great insight into understanding how your content is received, areas you can improve, and whether you need to change the event structure.

A session feedback form needs to be shared as close to the event as possible. You want to reach people while the event content is still fresh in their minds.

It’s important not to gather feedback while you’re guests are still at the event; this may make them feel obliged to give a more positive response, rather than critical feedback.

A session feedback form can be used for online or offline events and can be adapted accordingly. It’s crucial to get both an understanding of what someone enjoyed about your session, as well as what they didn’t.

You need to know if you’re clearly communicating your event advertising. If someone expected the session to be about something else, why did they think that, and what do you need to change to give them an accurate session overview?

Try to mix your questions so you can understand event and brand sentiment as well as get ideas for future events.