Customer success story questionnaire template

*Hey there!* We'd love to learn a bit more about how you use our product in your day-to-day work. Could you spare 10 minutes to tell us a bit about your business and how our product fits in? Let's start simple - what's your first name?Hey {{field:ca64eaf2-87dd-47d9-b427-2f382ca5173f}}, good to see you! What's your last name?And what company do you work for?Thanks {{field:ca64eaf2-87dd-47d9-b427-2f382ca5173f}}! We want to show other users how different people are using our product to get things done. We like what you're doing and think your work can help inspire others. :) This is a chance to get a lot of eyeballs on your work. But to do this right, we need your help to fill out the story. Make it fun, make it interesting, and be yourself!In a sentence or two, tell us what your company does.Before you found our solution, what problem were you facing?In other words what led you to try our product?Which features and integrations have you been using and why?What are some of the concrete ways the tool has helped you? Please list a few below.This section is designed to show the value we're bringing to your company. We'd love you to share metrics like hours saved, money saved, big wins you've achieved, etc.What tips do you have for others using the software?Thanks for sharing, we really appreciate it. Just before you go, we have some final things to clear up – should take a couple of minutes...Could you let us know your role at {{field:e4e4aeea-30b4-4df2-832d-7bb4a015536c}}?And what's your email address?This is so we can contact you if we have follow-up questions. We'll also use it to let you know when we publish the case study.Thanks! Would you mind uploading a picture of yourself for us to use in the article?A high resolution image in portrait or landscape mode would be greatAnd do you have any cool pictures of the team, your workplace, or company products we could use in the article?We may wish to include these images outside of the case study article (e.g. for social media, testimonials, marketing campaigns). Are you OK with us doing this?Thanks so much, {{field:ca64eaf2-87dd-47d9-b427-2f382ca5173f}}, we really appreciate that! We'll be in touch with you soon...

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Every customer story is unique. But without a structured interview process, that story can be hard to extract. Use this customer success story questionnaire to gather all the right details in one step. Tweak the template, fine-tune your questions, then hit share—our integrations will take care of your responses.

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Customer success story questionnaire FAQs:

The questions you ask should depend on your process. For example, will there be a follow-up interview? Or do you want to collect everything through the questionnaire? The steps involved will determine the level of detail you need.

So, let's say you're planning a follow-up interview after the questionnaire. In this case, you might only use the survey to see if their story is worth pursuing or not—if so, best to keep it short and sweet. Just gather essential info like contact details, their role, and where they work. Plus a Long Text question where they can quickly summarize their story.

If you're gathering the bulk of your material through this survey, it's time to dig deeper. Give customers space to speak their minds by adding a range of open-ended questions—whether it's about the problems your product solves, or the features they love the most. If you're on one of our Paid plans, you can even include a File Upload question where they can drop in photos.

Not sure where to start? Check out our pre-made template. You can use the questions we've given you, or switch it all up and make it your own.

You sure can. And with our flexible builder, it's as easy as pie.

You can upload your own content, or browse our library of professional photos, videos, and icons. Then, find the perfect fonts, colors, and backgrounds that suit your branding. Last but not least, choose the question types that'll help you write a strong customer success story.

Start tweaking our template, and create a great questionnaire in minutes.