Customer Success Story Questionnaire Template

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Create captivating case studies by gathering better data

Every customer story is unique. But without a structured interview process, that story can be hard to extract. Use this customer success story questionnaire to gather all the right details in one step. Tweak the template, fine-tune your questions, then hit share—our integrations will take care of your responses.

Customer success story questionnaire FAQs:

1. What should I include in my customer success story questionnaire?

The questions you ask should depend on your process. For example, will there be a follow-up interview? Or do you want to collect everything through the questionnaire? The steps involved will determine the level of detail you need.

So, let's say you're planning a follow-up interview after the questionnaire. In this case, you might only use the survey to see if their story is worth pursuing or not—if so, best to keep it short and sweet. Just gather essential info like contact details, their role, and where they work. Plus a Long Text question where they can quickly summarize their story.

If you're gathering the bulk of your material through this survey, it's time to dig deeper. Give customers space to speak their minds by adding a range of open-ended questions—whether it's about the problems your product solves, or the features they love the most. If you're on one of our Paid plans, you can even include a File Upload question where they can drop in photos.

Not sure where to start? Check out our pre-made template. You can use the questions we've given you, or switch it all up and make it your own.

2. Can I customize this questionnaire template?

You sure can. And with our flexible builder, it's as easy as pie.

You can upload your own content, or browse our library of professional photos, videos, and icons. Then, find the perfect fonts, colors, and backgrounds that suit your branding. Last but not least, choose the question types that'll help you write a strong customer success story.

Start tweaking our template, and create a great questionnaire in minutes.

Make it uniquely yours

Make it uniquely yours

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Choose from thousands of beautiful images, videos and icons. Or use your own.

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Here's what people say about us

Form builders are as old as the web, but Typeform elevates the medium substantially.

Johnny Rodgers

Product Architect

Slack

We’ve received 3x the responses using Typeform than from a professionally commissioned market research study

Kate Donhoe

Head of Product Marketing

Pitch

Leads from the Typeform integration were twice as likely to convert.

Tobias Wasmer

Marketing Manager @ Volvo Cars

Volvo

You used to need developers to do all this. Not anymore.

Kyle Maltz

Chief Operating Officer

Dollar Flight Club

Typeform is a production-grade system for our entire growth funnel.

Gaurav Vohra

Head of Growth

Superhuman

Typeform helps me attract more responses and a higher response rate than other tools.

Rand Fishkin

CEO + Founder

SparkToro

Form builders are as old as the web, but Typeform elevates the medium substantially.

Johnny Rodgers

Product Architect

Slack

We’ve received 3x the responses using Typeform than from a professionally commissioned market research study

Kate Donhoe

Head of Product Marketing

Pitch

Leads from the Typeform integration were twice as likely to convert.

Tobias Wasmer

Marketing Manager @ Volvo Cars

Volvo

You used to need developers to do all this. Not anymore.

Kyle Maltz

Chief Operating Officer

Dollar Flight Club

Typeform is a production-grade system for our entire growth funnel.

Gaurav Vohra

Head of Growth

Superhuman

Typeform helps me attract more responses and a higher response rate than other tools.

Rand Fishkin

CEO + Founder

SparkToro

Form builders are as old as the web, but Typeform elevates the medium substantially.

Johnny Rodgers

Product Architect

Slack

We’ve received 3x the responses using Typeform than from a professionally commissioned market research study

Kate Donhoe

Head of Product Marketing

Pitch

Leads from the Typeform integration were twice as likely to convert.

Tobias Wasmer

Marketing Manager @ Volvo Cars

Volvo

You used to need developers to do all this. Not anymore.

Kyle Maltz

Chief Operating Officer

Dollar Flight Club

Typeform is a production-grade system for our entire growth funnel.

Gaurav Vohra

Head of Growth

Superhuman

Typeform helps me attract more responses and a higher response rate than other tools.

Rand Fishkin

CEO + Founder

SparkToro
Collect 18% more data with Typeform compared with our two main competitors in the market

How does it work?

Make a stylish form in minutes with our drag-and-drop builder.

Choose from different question types: multiple choice, rating, opinion scale, free-form text, and more.

Take respondents down different paths based on their answers.

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