The power of quizzes: How e-commerce brands can win big with personalization

Product recommendation quizzes are fun for shoppers, but they’re an even more powerful tool for marketing and personalization for e-commerce small businesses. See how to leverage these quizzes for data collection, personalization, and more.

Struggling with e-commerce engagement? Try product recommendation quizzes

E-commerce brands, are you missing this key tool to drive sales and customer engagement? See how product recommendation quizzes can help you engage customers, increase sales, and give your e-commerce brand a competitive edge.

Using zero-party data to create better e-commerce experiences

Want to achieve more personalization, customer loyalty, and sales? Learn the ins and outs of zero-party data (ZPD) and how to leverage it for e-commerce success.

The secret sauce to personalization: Using data enrichment to wow your customers

Uncover deeper insights and deliver personalized interactions by combining zero-party data with enriched customer profiles. Learn how to create tailored journeys that drive loyalty and business success.

From transactional to emotional: The psychology behind customer loyalty

Want more loyal customers? Dust off your psychology book. Customer loyalty is all about building an emotional connection and trust with your customers. Oh, and the psychological triggers that turn casual shoppers into raving fans.

Customer loyalty: 5 ways to stay on top of the gold rush

Every company dreams of a loyal customer fanbase—so how do you build customer loyalty? And how do you stand out from the crowd?

What it means to be a customer-centric organization

Customer-centricity, or being customer-centric comes up often enough if you're reading about customer success strategies. We'll cover what it is and how to apply the concepts to your own organization.

The beginner's guide to building a customer success strategy

A comprehensive customer success strategy can break down customer data silos, improve sales and marketing efforts across the organization, and provide a better, more consistent customer experience. Here's how to build a customer success strategy.

What is enriched data and how to leverage it for growth

Data makes the world go-round. With high expectations from customers and often limited interactions with them to get the data you need, enriched data can be the help you need to meet their needs. Learn what it is and how exactly it can be leveraged to drive success.

The respectful marketer’s guide to marketing personalization

Consumers want both their privacy and personalization. So how exactly does the respectful marketer navigate this tightrope? Read on to learn how.

The irony of data privacy and personalization

Consumers want both data privacy and personalization. Though these themes sound in direct conflict, brands have to find a way to walk the tight rope of meeting both sides of customers' expectations. Here's how.

Browsing to buying: the product recommendation quiz playbook for e-commerce businesses

Build a quiz that boosts sales and effortlessly collects data. Learn about the different types of product recommendation quizzes that help e-commerce brands sell more.

Boost your organic traffic with SEO-optimized product recommendation quizzes

Discover how to turn your product recommendation quiz into a powerful SEO tool that drives targeted organic traffic, keeps users engaged on your site longer, and converts casual browsers into loyal shoppers using simple, structured strategies.

Turn "fun" into a powerful marketing strategy with personality quizzes

One of the most entertaining and easiest ways to collect data from your audience? Interactive content. Learn how to create personality quizzes that power lead generation, help you personalize the customer experience, and more.

The art of writing product recommendation quiz questions for quizzes that convert

Consumers expect brands to create personalized experiences, from marketing messages to how they shop your site. We’ll show you how your e-commerce brand can personalize using highly effective product recommendation quizzes.

4 reasons to add plan recommendation quizzes to your SaaS growth strategy

Discover how plan recommendation quizzes can increase conversions, reduce churn, and create personalized SaaS experiences that customers love.

How to boost customer loyalty in 6 simple steps

Turning casual shoppers into loyal customers doesn’t have to be complicated—follow these six simple tips to increase customer loyalty and engagement.

The four types of customer data and how they can prepare you for the cookieless future

The cookieless future is coming any day to be the new reality for marketers: no more third-party tracking cookies, just the four types of customer data, and a whole new perspective on marketing and personalization. Learn more about the future, now.

5 ways to make your marketing strategies more human

A humanized marketing approach can make all the difference in building consumer trust, especially in a new age of AI and automation. Here are a few strategies that can help.

3 ways personalized surveys can boost form conversions

Survey personalization can go a long way in building trust with your audience, creating a more streamlined and relevant experience, and earning engagement. Learn more about adding survey personalization to your strategies.