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What is enriched data and how to leverage it for growth
Data makes the world go-round. With high expectations from customers and often limited interactions with them to get the data you need, enriched data can be the help you need to meet their needs. Learn what it is and how exactly it can be leveraged to drive success.
Lydia Kentowski | 07.2024
The respectful marketer’s guide to marketing personalization
Consumers want both their privacy and personalization. So how exactly does the respectful marketer navigate this tightrope? Read on to learn how.
Lydia Kentowski | 06.2024
The irony of data privacy and personalization
Consumers want both data privacy and personalization. Though these themes sound in direct conflict, brands have to find a way to walk the tight rope of meeting both sides of customers' expectations. Here's how.
Kevin Branscum | 05.2024
The four types of customer data and how they can prepare you for the cookieless future
The cookieless future is coming any day to be the new reality for marketers: no more third-party tracking cookies, just the four types of customer data, and a whole new perspective on marketing and personalization. Learn more about the future, now.
Typeform | 05.2024