Tips

Get actionable tips and tricks about building forms, quizzes, and surveys that can help you collect more and better data.

Tips

Survey School 4: The basics of survey analysis

Surveys help brands get crucial insights into their customers, but what do you do with all that data? Analyze it. Survey analysis doesn’t have to be complicated—see how you can transform survey responses into actionable insights with this quick guide.

Typeform

2025

Tips

Survey School 1: Forms and questions

Want to learn more about your customers? Ask better survey questions. Dive into the first installment of our Survey School series and explore research-backed guidelines for writing stronger questions to reveal deeper insights.

Typeform

2025

Tips

Survey School 2: How to maximize survey response rates

Struggling to get survey responses? Learn how to maximize response rates (and collect better data) with data-driven strategies and design best practices.

Typeform

2025

Tips

Market research automation: A marketer’s guide for 2025

Market research automation uses AI to interpret data, create visualizations, and more—saving marketers time and resources throughout the process. Find out how.

Kevin Branscum

2025

Tips

5 lead-generation ideas to try in 2025

Looking for a new trick to keep up your sleeve? Try any of these five spins on tried-and-true lead generation strategies.

Typeform

2025

Tips

14 ranking survey question examples to use in 2025

Get to know your customers and use their survey responses to make data-driven decisions with ranking survey questions that help you uncover more. We’ve rounded up 15 real-world examples to inspire your next survey.

Typeform

2025

Tips

How to use quizzes to grow your e-commerce store: 10 strategies, examples, and templates

Learn how to use quizzes to grow your e-commerce store with 10 proven strategies, real brand examples, and ready-to-use templates.

Bani Kaur

2025

Tips

9 design tips for creating high-converting mobile-friendly forms

Not sure how to create beautiful and effortless mobile-friendly forms? Use these nine design tips to design striking forms that get you more—and better—data on any device.

Sheena Fronk

2025

Tips

Double-barreled questions: What they are and why they’re a problem

Confusing survey questions lead to bad data. Learn how to identify and rewrite double-barreled questions to get clearer insights.

Lydia Kentowski

2025

Tips

The feedback form formula: 4 types of forms+ 7 steps to get them right

Struggling with feedback forms? Discover how to craft surveys that encourage honest responses, improve engagement, and drive meaningful change.

Bani Kaur

2025

Tips

The 2025 lead capture form report (with 5 need-to-know tactics)

We sifted through 10,000 customer forms to uncover what’s behind the most effective lead capture forms. Use these five proven tactics to boost form performance all year long.

Typeform

2025

Tips

6 ways to drive sales with product recommendation quiz integrations

Peanut butter and jelly, grilled cheese and tomato soup—some things are just better together. Like Typeform product recommendation quizzes and powerful integrations that help you score leads, create seamless checkouts, and more.

Lydia Kentowski

2025

Tips

Transform your quiz engagement: Proven strategies for effective question design

The right questions keep customers curious. A well-phrased quiz isn’t just engaging—it’s effortless to answer. Learn how to craft questions that spark interest, boost responses, and keep customers hooked.

Typeform

2025

Tips

Browsing to buying: the product recommendation quiz playbook for e-commerce businesses

Build a quiz that boosts sales and effortlessly collects data. Learn about the different types of product recommendation quizzes that help e-commerce brands sell more.

Typeform

2024

Tips

Boost your organic traffic with SEO-optimized product recommendation quizzes

Discover how to turn your product recommendation quiz into a powerful SEO tool that drives targeted organic traffic, keeps users engaged on your site longer, and converts casual browsers into loyal shoppers using simple, structured strategies.

Typeform

2024

Tips

Turn fun" into a powerful marketing strategy with personality quizzes"

One of the most entertaining and easiest ways to collect data from your audience? Interactive content. Learn how to create personality quizzes that power lead generation, help you personalize the customer experience, and more.

Typeform

2024

Tips

The art of writing product recommendation quiz questions for quizzes that convert

Consumers expect brands to create personalized experiences, from marketing messages to how they shop your site. We’ll show you how your e-commerce brand can personalize using highly effective product recommendation quizzes.

Sheena Fronk

2024

Tips

Create forms that click: A guide to building better online forms

Itching to know what separates an effective form from the rest? We've pulled together our best insights for what makes an irresistible form. You'll learn how to design online forms that are user-friendly, responsive, and optimized for conversions.

Typeform

2024

Tips

4 reasons to add plan recommendation quizzes to your SaaS growth strategy

Discover how plan recommendation quizzes can increase conversions, reduce churn, and create personalized SaaS experiences that customers love.

Typeform

2024

Tips

How to boost customer loyalty in 6 simple steps

Turning casual shoppers into loyal customers doesn’t have to be complicated—follow these six simple tips to increase customer loyalty and engagement.

Typeform

2024

Tips

Unifying customer data: Best practices for marketers

A disjointed customer journey wastes everyone’s time, money, and resources. And siloed data is partially to blame. Learn how to unify customer data across your GTM organization and get everyone on the same page.

Typeform

2024

Tips

What is customer sentiment? + How to measure it

Customer sentiment is the metric companies use to measure how their customers feel about their brand, product, and services.

Typeform

2024

Tips

Why you need a customer data platform: Mastering personalization and customer loyalty

Discover how customer data platforms (CDPs) can make your marketing smarter and your customers happier.

Typeform

2024

Tips

From silos to synergy: Aligning sales and marketing

Sales and marketing teams often think they're working together, but still, customers and data are lost, and trust runs low. Learn about what it takes to get your organization aligned and working to serve your customers better.

Typeform

2024

Tips

Tune-up your typeform: Insights from our live workshop

Creating your first typeform is easy, but sometimes it can be tricky to know what to optimize. Learn from our Typeform experts on how to tune up your typeform and get the most out of every form.

Typeform

2024

Tips

What is descriptive research? Definition, examples, and use cases

Descriptive research is a research methodology that focuses on understanding the particular characteristics of a group, phenomenon, or experience.

Typeform

2024

Tips

Nominal vs. ordinal data: What's the difference for precise analysis?

Deciding to use nominal vs. ordinal data for your market research? Learn about the ordinal scale, nominal scale, ordinal and nominal data examples, and more.

Typeform

2024

Tips

Connected, not competing: How lead generation and customer acquisition work together

Lead generation and customer acquisition are different pieces of the same puzzle. But how exactly do they work together? Learn more about how to harness the power of both to create a seamless customer (and data) journey.

Typeform

2024

Tips

3 benefits of using customer feedback for product-led growth

Customer feedback can fuel product-led growth by guiding innovation and improving user experiences. Here's how to harness this feedback to stay ahead in a customer-centric market.

Typeform

2024

Tips

The four types of customer data and how they can prepare you for the cookieless future

The cookieless future is coming any day to be the new reality for marketers: no more third-party tracking cookies, just the four types of customer data, and a whole new perspective on marketing and personalization. Learn more about the future, now.

Typeform

2024