Tips

Get actionable tips and tricks about building forms, quizzes, and surveys that can help you collect more and better data.

Tips

Survey vs. questionnaire: What’s the difference?

Get savvy on surveys and qualified in questionnaires. Learn the difference, boost your business.

Typeform

2025

Tips

Powered by AI, led by humans: 3 ways to use AI in your HR workflows

Balance efficiency and scale in recruitment, onboarding, and employee engagement with conversational forms that make employees feel valued and heard. Try these practical ways to use AI while bringing a human approach to employee engagement.

Typeform

2025

Tips

The top 10 product survey questions to ask—examples and tips

Want to know what your customers think about your product, but unsure what to ask? We’ve got you. Copy and paste these questions into your product survey and quickly uncover what your customers are thinking.

Sheena Fronk

2025

Tips

Why the event registration experience is more than just a process

Creating an exceptional event experience starts long before the event—you make your first impression during registration. See why registration is more than just a process and how to give registrants a great experience before the event even begins.

Sheena Fronk

2025

Tips

Write a survey introduction that entices people to start—and complete—your survey

Make a great first impression with a survey introduction that introduces who you are, what you want, and why people should complete your survey. We’ve got four tips to help you write a survey introduction that does all that and boosts completion rates.

Typeform

2025

Tips

Survey School 5: Compliance considerations

Data compliance doesn't have to be complex, complicated, or confusing. With Typeform, you can still collect data and stay on the right side of industry regulations while maintaining customer trust.

Typeform

2025

Tips

Survey School 4: The basics of survey analysis

Surveys help brands get crucial insights into their customers, but what do you do with all that data? Analyze it. Survey analysis doesn’t have to be complicated—see how you can transform survey responses into actionable insights with this quick guide.

Typeform

2025

Tips

Survey School 1: Forms and questions

Want to learn more about your customers? Ask better survey questions. Dive into the first installment of our Survey School series and explore research-backed guidelines for writing stronger questions to reveal deeper insights.

Typeform

2025

Tips

Lead generation A step-by-step guide

Learn how to generate more qualified leads with step-by-step tips on forms, quizzes, and conversion strategies in this free lead generation mini ebook.

Lydia Kentowski

2025

Tips

Survey School 2: How to maximize survey response rates

Struggling to get survey responses? Learn how to maximize response rates (and collect better data) with data-driven strategies and design best practices.

Typeform

2025

Tips

Market research automation: A marketer’s guide for 2025

Market research automation uses AI to interpret data, create visualizations, and more—saving marketers time and resources throughout the process. Find out how.

Kevin Branscum

2025

Tips

5 lead-generation ideas to try in 2025

Looking for a new trick to keep up your sleeve? Try any of these five spins on tried-and-true lead generation strategies.

Typeform

2025

Tips

14 ranking survey question examples to use in 2025

Get to know your customers and use their survey responses to make data-driven decisions with ranking survey questions that help you uncover more. We’ve rounded up 15 real-world examples to inspire your next survey.

Typeform

2025

Tips

How to use quizzes to grow your e-commerce store: 10 strategies, examples, and templates

Learn how to use quizzes to grow your e-commerce store with 10 proven strategies, real brand examples, and ready-to-use templates.

Bani Kaur

2025

Tips

9 design tips for creating high-converting mobile-friendly forms

Not sure how to create beautiful and effortless mobile-friendly forms? Use these nine design tips to design striking forms that get you more—and better—data on any device.

Sheena Fronk

2025

Tips

Double-barreled questions: What they are and why they’re a problem

Confusing survey questions lead to bad data. Learn how to identify and rewrite double-barreled questions to get clearer insights.

Lydia Kentowski

2025

Tips

The feedback form formula: 4 types of forms+ 7 steps to get them right

Struggling with feedback forms? Discover how to craft surveys that encourage honest responses, improve engagement, and drive meaningful change.

Bani Kaur

2025

Tips

The 2025 lead capture form report (with 5 need-to-know tactics)

We sifted through 10,000 customer forms to uncover what’s behind the most effective lead capture forms. Use these five proven tactics to boost form performance all year long.

Typeform

2025

Tips

6 ways to drive sales with product recommendation quiz integrations

Peanut butter and jelly, grilled cheese and tomato soup—some things are just better together. Like Typeform product recommendation quizzes and powerful integrations that help you score leads, create seamless checkouts, and more.

Lydia Kentowski

2025

Tips

Transform your quiz engagement: Proven strategies for effective question design

The right questions keep customers curious. A well-phrased quiz isn’t just engaging—it’s effortless to answer. Learn how to craft questions that spark interest, boost responses, and keep customers hooked.

Typeform

2025

Tips

Browsing to buying: the product recommendation quiz playbook for e-commerce businesses

Build a quiz that boosts sales and effortlessly collects data. Learn about the different types of product recommendation quizzes that help e-commerce brands sell more.

Typeform

2024

Tips

Boost your organic traffic with SEO-optimized product recommendation quizzes

Discover how to turn your product recommendation quiz into a powerful SEO tool that drives targeted organic traffic, keeps users engaged on your site longer, and converts casual browsers into loyal shoppers using simple, structured strategies.

Typeform

2024

Tips

Turn fun" into a powerful marketing strategy with personality quizzes"

One of the most entertaining and easiest ways to collect data from your audience? Interactive content. Learn how to create personality quizzes that power lead generation, help you personalize the customer experience, and more.

Typeform

2024

Tips

The art of writing product recommendation quiz questions for quizzes that convert

Consumers expect brands to create personalized experiences, from marketing messages to how they shop your site. We’ll show you how your e-commerce brand can personalize using highly effective product recommendation quizzes.

Sheena Fronk

2024

Tips

Create forms that click: A guide to building better online forms

Itching to know what separates an effective form from the rest? We've pulled together our best insights for what makes an irresistible form. You'll learn how to design online forms that are user-friendly, responsive, and optimized for conversions.

Typeform

2024

Tips

4 reasons to add plan recommendation quizzes to your SaaS growth strategy

Discover how plan recommendation quizzes can increase conversions, reduce churn, and create personalized SaaS experiences that customers love.

Typeform

2024

Tips

How to boost customer loyalty in 6 simple steps

Turning casual shoppers into loyal customers doesn’t have to be complicated—follow these six simple tips to increase customer loyalty and engagement.

Typeform

2024

Tips

Unifying customer data: Best practices for marketers

A disjointed customer journey wastes everyone’s time, money, and resources. And siloed data is partially to blame. Learn how to unify customer data across your GTM organization and get everyone on the same page.

Typeform

2024

Tips

What is customer sentiment? + How to measure it

Customer sentiment is the metric companies use to measure how their customers feel about their brand, product, and services.

Typeform

2024

Tips

Why you need a customer data platform: Mastering personalization and customer loyalty

Discover how customer data platforms (CDPs) can make your marketing smarter and your customers happier.

Typeform

2024