Kevin Branscum

Kevin Branscum is a seasoned brand marketer, content marketer, and writer with over 10 years of experience working with B2B and B2C brands.

News

Meet Gordon Pretorius: Typeform's New CTO

The recently-appointed Chief Technology Officer discusses his rise to the role, the current (and future) landscape of tech, and what's in store for Typeform.

Kevin Branscum

2023

Opinions and Expertise

Is the data-driven age of marketing attribution coming to an end?

Why “dark social” habits, tighter privacy laws, and impending tracking limitations are forcing marketers to rethink attribution in a cookieless future.

Kevin Branscum

2022

Tips

16 ways to use generative AI for marketing

Generative AI is the next generation of artificial intelligence that has been making big waves in the world of content creation with tools like ChatGPT and DALL-E. Here are 16 ways you can use it to up-level your marketing (with examples).

Kevin Branscum

2023

Opinions and Expertise

The buzz about generative AI: what top marketers have to say

Whatever your feelings about generative AI, it’s not going away anytime soon. If you intend to stay competitive, it’s time to take a serious look at how AI is shaping marketing—and how you can use it to your advantage.

Kevin Branscum

2023

Opinions and Expertise

How generative AI is transforming marketing—for better or worse

From creating highly personalized customer experiences to freeing up resources for more complex tasks, generative AI has something to offer every marketer—but approach with caution and handle with care.

Kevin Branscum

2022

Opinions and Expertise

Why AI-powered marketing teams are about to do their best work yet

Generative AI has taken the world by storm—and the impact has been enormous for marketers. Typeform’s CPO, Oji Udezue, shares how marketers can tap into the power of AI for greater efficiency and how Typeform uses AI to help brands understand and engage with their audience.

Kevin Branscum

2023

Opinions and Expertise

The marketer’s survival guide to the cookieless future

Third-party tracking cookies are already on their way out. But, without the mighty cookie to guide marketers' insights and strategies, what's one to do? Luckily, we've put together a concise guide to surviving the cookieless future.

Kevin Branscum

2023

Tips

How to leverage zero-party data for marketing attribution

The cookieless future is here, so how are marketers supposed to correctly assign attribution, build informed strategies, or understand their customers? Zero-party data is your friend: learn how to collect and leverage it with this guide.

Kevin Branscum

2024

Opinions and Expertise

The irony of data privacy and personalization

Consumers want both data privacy and personalization. Though these themes sound in direct conflict, brands have to find a way to walk the tight rope of meeting both sides of customers' expectations. Here's how.

Kevin Branscum

2024

Opinions and Expertise

What to know about “Now You Know”

Meet 'Now You Know'—Typeform's latest brand campaign.

Kevin Branscum

2024