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How to get inside the minds of 4,500 software developers with a smart survey

Research content is a great way to bring attention to your brand. Meet the development firm that took a trip into the heads of thousands of front-end developers and produced a report that has got more than 15,000 views – in just two weeks.


           
  • Challenge: Build an industry-leading report to drive interest in a software developers' brand.

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  • Solution: Create a logic-powered survey to understand the thoughts and behaviors of thousands of software developers.

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  • Result: Published the biggest front-end developer research report of its kind, read by over 15,000 people.

Imagine you could look behind a software developer' s eyes. What pushes their buttons? What are their hang ups? What do they dream about?

Some would argue you wouldn' t even want to go there. Not The Software House, though. In fact, this development company was so intrigued by the collective mind of the front-end community that they wrote a book about it.

The State of Frontend 2020 is the largest front-end research report of its kind. Based on insights from thousands of developers across the planet, the report has been viewed by over 15,000 people and counting.

It' s been huge for bringing attention to The Software House' s brand, and getting them close to key industry figures.

The research report was the brainchild of Patryk Mamczur, Content Manager at The Software House. Let' s go meet him in the interactive case study below and find out how he put this together in just two weeks using an intelligent Typeform survey. Start here:

That' s the short story from Patryk. You can take a look at the typeform survey they sent to free users here.

What' s next?

Are you a content marketer thinking of creating this kind of big-hitting research? Here are a few things you can do next:

Is Typeform helping with one of your projects? Tell us about it here, and then we' ll chat about how we can share your story with the world.

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