Guide

Static customer journeys are dead—adaptive customer journeys are taking their place. The best teams are embracing them, building systems that respond in real time, creating journeys that move as fast as customers do.

Tired of boring surveys? This guide shows you how to use AI to build smarter, more personalized surveys that people actually want to complete.

A comprehensive customer success strategy can break down customer data silos, improve sales and marketing efforts across the organization, and provide a better, more consistent customer experience. Here's how to build a customer success strategy.

If marketing is your superpower, then you know that data fuels your success. And while surveys can be a powerful tool in the realm of data collection, without proper distribution, you could be leaving valuable insights on the table. Read more in our ultimate guide to survey distribution

Third-party tracking cookies are already on their way out. But, without the mighty cookie to guide marketers' insights and strategies, what's one to do? Luckily, we've put together a concise guide to surviving the cookieless future.

Qualitative and quantitative data is key to uncovering valuable insights for your business. Understanding the purpose of both types of research, and how to go about collecting it can help you create a better respondant experience and, in turn, uncover more relevant insights.

Understanding the needs, wants, and struggles of your customers is the key to building relationships that can catapult your business from so-so to top-tier.

Just getting started with Facebook marketing? Read on to see how our own Facebook foray goes as we take you through the basics.

Curious about what your customers want to see on the product roadmap? Or need to do market research? Follow these 7 simple steps to create online surveys people actually fill out.

Creating an exceptional event experience starts long before the event—you make your first impression during registration. See why registration is more than just a process and how to give registrants a great experience before the event even begins.

Make a great first impression with a survey introduction that introduces who you are, what you want, and why people should complete your survey. We’ve got four tips to help you write a survey introduction that does all that and boosts completion rates.

Data compliance doesn't have to be complex, complicated, or confusing. With Typeform, you can still collect data and stay on the right side of industry regulations while maintaining customer trust.

Want to learn more about your customers? Ask better survey questions. Dive into the first installment of our Survey School series and explore research-backed guidelines for writing stronger questions to reveal deeper insights.

Struggling to get survey responses? Learn how to maximize response rates (and collect better data) with data-driven strategies and design best practices.

Market research automation uses AI to interpret data, create visualizations, and more—saving marketers time and resources throughout the process. Find out how.

Not sure how to create beautiful and effortless mobile-friendly forms? Use these nine design tips to design striking forms that get you more—and better—data on any device.

"How satisfied are you with the speed and reliability of our service?" On the surface, that looks like a perfectly reasonable survey question. But read it again. What if the service is fast but crashes constantly?

Struggling with feedback forms? Discover how to craft surveys that encourage honest responses, improve engagement, and drive meaningful change.

We sifted through 10,000 customer forms to uncover what’s behind the most effective lead capture forms. Use these five proven tactics to boost form performance all year long.

Itching to know what separates an effective form from the rest? We've pulled together our best insights for what makes an irresistible form. You'll learn how to design online forms that are user-friendly, responsive, and optimized for conversions.

Lead generation and customer acquisition are different pieces of the same puzzle. But how exactly do they work together? Learn more about how to harness the power of both to create a seamless customer (and data) journey.

Discover what brand perception is, why it matters, and how to measure and improve it using surveys, social media analytics, and customer feedback. Learn actionable strategies to shape your brand's image effectively.

There are all sorts of small ways to collect the data you need from customers. Here are 9 expert strategies to get the data you need by asking your audience directly.

The world of lead generation is full of acronyms and jargon. If you’re struggling to keep up, this back-to-basics guide will set you and your team on the right path.

The qualitative research vs quantitative research question isn't about picking a winner. They're fundamentally different ways of understanding the world. One counts. The other listens. Knowing when to use each—and how to combine them—is one of the most practical skills anyone working with data can develop.

Learn about why and how marketing experts use forms and surveys—or rather, when they don’t use them.

Stop adding to the overwhelming noise your customers are trying to tune out online - and start listening to them through forms instead.