design
Design a study in seconds with AI
Tell Typeform AI what you want to learn and it builds your study for you. Define objectives, guides, and questions so every study starts with a clear plan.
customer research platform
Research Flow is a combined qualitative and quantitative research platform. It helps you run in-depth studies in hours, so you can make confident business decisions fast.
design
Tell Typeform AI what you want to learn and it builds your study for you. Define objectives, guides, and questions so every study starts with a clear plan.
recruit
The quality of your insights starts with who you talk to. Pick your own customers or recruit verified participants using automated screening and built-in incentive management.
Run
Run in-depth studies in parallel across text, audio, and video. Adaptive follow-ups uncover deeper context and the “why” behind responses—what used to take weeks now happens automatically.
Analyze
Instantly generate summaries, themes, sentiment, and highlight reels. Turn transcripts into insights you can share and act on in minutes.
Use Cases
Explore real research studies and see how easy it is to understand your audience
Whatever your goal, run deeper, more effective studies with Research Flow.
Research Flow is an end-to-end, AI-powered market research workflow that combines quantitative scale with qualitative depth in a single study.
From designing your study and recruiting participants to running AI-moderated conversations and generating insights, everything happens in one continuous flow—so teams can go from question to decision-ready insight in hours, not weeks.
Traditional surveys are great for structured responses, but they’re limited in depth.
Research Flow blends structured questions with AI-moderated conversations that probe deeper in real time—capturing not just what people say, but why they think and feel that way.
The result is a richer dataset with themes, sentiment, quotes, and video clips automatically surfaced—without the need for manual interviews or synthesis.
Research Flow is built for teams who need high-quality insights without the time and overhead of traditional research:
Studies can be designed and launched in minutes, with insights generated in hours as responses come in.
Because moderation and synthesis are automated, there’s no need to wait weeks for interviews, transcription, and analysis—teams can iterate quickly and make decisions faster.
Research Flow supports multiple ways to source participants, including access to a verified panel as well as your own audience.
Participants are screened and filtered based on your criteria, with built-in protections to ensure response quality—so you’re getting insights from the right people.
Research Flow supports a wide range of use cases across customer, market, and public opinion research, including:
No—Research Flow augments research teams.
It automates the most time-intensive parts of the process—moderation, transcription, and synthesis—so researchers and teams can focus on interpreting insights, making decisions, and driving impact.
See how Typeform’s AI research assistant can help you move from questions to customer clarity.