Net Promoter Score, or NPS, is a management tool that businesses use to measure customer loyalty. In this process, a survey is sent out to all customers with the following question: “On a scale from 1 to 10, how likely are you to recommend our brand to a friend or colleague?”. Net Promoter Score is calculated based on the answers to that question. Take a look at our Net Promoter Score guide for more info.
Yes! You can make use of the web’s best tools to better understand your brand’s customer loyalty. Connecting your NPS survey with apps such as Google Sheets, Slack, Zendesk or MailChimp will help you calculate your score more efficiently, and in real time. This will give you more time to concentrate on making more of your customers happy promoters.