Consider making an online questionnaire if you’ve got lots of questions, need lots of answers, and need it all done chop chop. They normally have standardized, quantifiable answers, which can be great for comparing over time and measuring change. Testing the water with a questionnaire could help you to test an existing hypotheses, or create brand new theories.
There are two main types of questionnaires: those with questions that measure separate variables, and those that are accumulated into a scale or index. A political preferences questionnaire is an example of the first type, while questionnaires that measure attitudes towards certain companies is an example of the second. To decide on an approach, first ask yourself what outcome you want to come away with.
Typeform is set up for simplicity. First, it’s easy to build your questions via the intuitive drag-and-drop interface. Respondents then tend to engage more because questions are asked one at a time—just like a real conversation. That invites instinctive answers, which are gold for questionnaires. By customizing your typeform with images, a nice background design, and friendly language, you invite people to open up—getting you higher completion rates and honest data. Our questionnaire template will get you started.
“Hello, nice to meet you. How happy are you with your body?” It’s a bit off-putting, isn’t it? Order your questions—start with the least sensitive, moving through to the most sensitive at the end of the questionnaire. There’s also a typical flow to follow: 1) Screens to find out if someone should complete the questionnaire. 2) Warm-ups—easy questions to grab attention. 3) Transitions that connect one topic to another. 4) Skips that ask for more detail depending on the answer to a question (Logic Jumps). 5) Difficult questions towards the end, and finally 6) Classification such as a demographic question.