Hotel Feedback Form Template
Get honest guest feedback before it ends up on a review site.
Guests who have a bad experience don't always tell the front desk — they tell the internet. A post-stay feedback form gives them a direct channel to share concerns, which gives your team a chance to respond before the review goes public.
The template covers the guest's stay dates and room type, a rating of key areas like check-in, cleanliness, room quality, food and beverage, and staff helpfulness, open-ended comments about what they enjoyed or would improve, and a net promoter question about likelihood to recommend.
When feedback is structured and centralized, patterns emerge — a recurring complaint about room temperature, consistent praise for the breakfast — that help you make targeted improvements rather than guessing.
Within 24 hours of checkout, while the experience is fresh. Most guests are willing to spend 2-3 minutes on feedback if the timing is right and the form is short.
At minimum: check-in experience, room cleanliness, room comfort, staff service, and value for price. Add specific categories relevant to your property type, like pool area, spa, or restaurant if applicable.
Look for patterns across submissions, not just individual comments. If 15% of guests mention slow check-in, that's an operational signal. Share aggregated trends with department heads monthly.
Yes. For guests who rate their experience below a threshold, set up an automated notification to your guest relations team so they can reach out personally before the guest posts a review.
Make it optional. Some guests prefer anonymity, especially for critical feedback. Others are fine being identified, which allows for personal follow-up. Letting guests choose typically improves both response rate and honesty.
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