New member questionnaire template
Keep members happy, reduce churn and create a more customer-centric service
Collect up to 3.5x more data with Typeform
Combat churn with a customer-centric strategy
Not got a mind-reading machine lying around? Youâre in luckâthis new member questionnaire is the next best thing. Find out what your members want more of and use insights to make your service more customer-focused. Reduce churn, make members happy and attract new business.
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Make forms feel effortless to fill out. Pace questions, call people by their name, and adapt the flow based on the data they share.
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- Ask what they want more of Itâs surprisingly easy to splurge all your resources making new features no one asked for. But itâs important to listen to members and find out what they actually want. This way, you can prioritize new developments, make the most of your resources and make real improvements members will thank you for.
- Ask where they first heard about you This question gives you valuable insight into the effectiveness of your marketing strategy. For example, you might find out youâre pumping money into paid ads, but your members are finding you through organic channels. This can help you decide which channels to invest in, and which to rethink.
- Ask if theyâll stick around Even if they like your service, this doesnât always mean theyâll want to renew their membership. They might be on a budget, they mightâve found another provider, or maybe theyâre just using it less. But by asking the question, you can get insight into why members leave, and how to combat churn.
Weâve added a few key questions to the template above. Feel free to use this as a base, and customize it to suit your needs.
Get feedback A new member questionnaire gives you the unique opportunity to see your service from a customerâs perspective. With this valuable feedback, you can easily spot issues your team missed, and come up with solutions to fix them.
Reduce churn Simply put, happier members stick around for longer. By asking your members what they want more of and what theyâd like less of, you can tailor your service to them. And if youâre giving them what they want, they wonât be canceling anytime soon.
Attract more members When you implement feedback from a new member questionnaire, you make your service more customer-centric. And customer-centric services naturally attract more members. After all, itâs been designed around them
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