Churn Survey Template

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Gather valuable feedback and combat churn

Not sure why customers keep saying goodbye? Use this free churn survey to find out why they leave, and what might’ve convinced them to stay. Use these insights to improve your product, and keep churn rates low in the future.

Churn survey FAQs:

1. What are the benefits of using a churn survey?

No one likes seeing customers fly the nest. But by asking why they leave, you can pinpoint common issues and boost customer retention.

But there’s little use in a churn survey if responses gather dust in your results panel. Luckily, we’ve got heaps of integrations that send churn data where it needs to be—because when results are easy to visualize, it’s easier for you to take action.

Before you hit ‘share’, hook your survey up to Slack so responses get sent to the right people—or even to a dedicated churn channel. You can also connect it with Google Sheets, so results organize themselves into tidy spreadsheets.

2. What questions should I ask in a churn survey?

If they’re in a hurry to leave, they won’t want to stick around for a full-blown exit interview. So keep your churn survey short and sweet.

Ask why they’re leaving A simple Multiple Choice or Picture Choice question will do here. Always give them an ‘other’ option, so they can mention anything that’s not on the list.

Let them elaborate Ask a relevant follow-up question depending on the reason they selected. For example, if they found a better solution, ask which one. If they found your product hard to use, ask what would’ve made it easier. Some of the most valuable feedback can be found buried in churn data—this is your chance to uncover it.

Ask to keep in touch ...but only if it feels appropriate. Sometimes, a customer might churn for something that could’ve been easily fixed. So consider adding a name and email field to give yourself a shot at winning them back.

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Here's what people say about us

Form builders are as old as the web, but Typeform elevates the medium substantially.

Johnny Rodgers

Product Architect

Slack

We’ve received 3x the responses using Typeform than from a professionally commissioned market research study

Kate Donhoe

Head of Product Marketing

Pitch

Leads from the Typeform integration were twice as likely to convert.

Tobias Wasmer

Marketing Manager @ Volvo Cars

Volvo

You used to need developers to do all this. Not anymore.

Kyle Maltz

Chief Operating Officer

Dollar Flight Club

Typeform is a production-grade system for our entire growth funnel.

Gaurav Vohra

Head of Growth

Superhuman

Typeform helps me attract more responses and a higher response rate than other tools.

Rand Fishkin

CEO + Founder

SparkToro

Form builders are as old as the web, but Typeform elevates the medium substantially.

Johnny Rodgers

Product Architect

Slack

We’ve received 3x the responses using Typeform than from a professionally commissioned market research study

Kate Donhoe

Head of Product Marketing

Pitch

Leads from the Typeform integration were twice as likely to convert.

Tobias Wasmer

Marketing Manager @ Volvo Cars

Volvo

You used to need developers to do all this. Not anymore.

Kyle Maltz

Chief Operating Officer

Dollar Flight Club

Typeform is a production-grade system for our entire growth funnel.

Gaurav Vohra

Head of Growth

Superhuman

Typeform helps me attract more responses and a higher response rate than other tools.

Rand Fishkin

CEO + Founder

SparkToro

Form builders are as old as the web, but Typeform elevates the medium substantially.

Johnny Rodgers

Product Architect

Slack

We’ve received 3x the responses using Typeform than from a professionally commissioned market research study

Kate Donhoe

Head of Product Marketing

Pitch

Leads from the Typeform integration were twice as likely to convert.

Tobias Wasmer

Marketing Manager @ Volvo Cars

Volvo

You used to need developers to do all this. Not anymore.

Kyle Maltz

Chief Operating Officer

Dollar Flight Club

Typeform is a production-grade system for our entire growth funnel.

Gaurav Vohra

Head of Growth

Superhuman

Typeform helps me attract more responses and a higher response rate than other tools.

Rand Fishkin

CEO + Founder

SparkToro
Collect 18% more data with Typeform compared with our two main competitors in the market

How does it work?

Make a stylish form in minutes with our drag-and-drop builder.

Choose from different question types: multiple choice, rating, opinion scale, free-form text, and more.

Take respondents down different paths based on their answers.

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