Consumer behavior survey template
Understand your customers' purchasing lifecycle
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A consumer behavior survey is a great way to better understand your customers. Whether it’s the frequency of their purchases, to the decisions they make about them, to their budget. Knowing more about how your customers approach their purchasing decisions can help you shape your products, marketing, and sales tactics for a better outcome.
Do the majority of consumers start their search online? Focus on your website and SEO. Do many look to repurchase your products after 1 year? Plan your retargeting campaign around this new insight.
Asking demographic questions about the person completing the form—their age, gender, employment status, income, and so on—will allow you to segment your strategy and be more targeted with your approach.
Do women under 45 make their purchasing decisions differently to men over 25? Knowing this, in combination with your consumer behavior insights can help you personalize your sales and marketing tactics and attract more customers.
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