Creative Brief Template

Always start with the basics. You’ll want to know the deliverables, the campaign strategy or desired outcome, plus the deadline. If it’s a new client, you might want to ask about their target audience, competitors and any brands they’re inspired by.

We’ve covered a few key points for you in our template, so feel free to weave your own questions in there.

Most of us have probably run into a bad brief at some point. You know, the one-liners. The 10-pagers. The non-existents...

This creative brief template is designed to give you everything you need before you start a project. By having all your information in one place, you’ll get a complete overview of the deliverables, deadlines and the client’s vision for the project.