Creative Brief Template
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Ask the questions you need to find out exactly what your client needs from you and your team. No more endless emails back and forward—just send out this creative brief template and get on the same page.
Creative brief FAQs:
1. What should I include in my creative brief?
Always start with the basics. You’ll want to know the deliverables, the campaign strategy or desired outcome, plus the deadline. If it’s a new client, you might want to ask about their target audience, competitors and any brands they’re inspired by.
We’ve covered a few key points for you in our template, so feel free to weave your own questions in there.
2. Why should I use this creative brief template?
Most of us have probably run into a bad brief at some point. You know, the one-liners. The 10-pagers. The non-existents...
This creative brief template is designed to give you everything you need before you start a project. By having all your information in one place, you’ll get a complete overview of the deliverables, deadlines and the client’s vision for the project.
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Here's what people say about us
Form builders are as old as the web, but Typeform elevates the medium substantially.
Johnny Rodgers
Product Architect
We’ve received 3x the responses using Typeform than from a professionally commissioned market research study
Kate Donhoe
Head of Product Marketing
Leads from the Typeform integration were twice as likely to convert.
Tobias Wasmer
Marketing Manager @ Volvo Cars
You used to need developers to do all this. Not anymore.
Kyle Maltz
Chief Operating Officer
Typeform is a production-grade system for our entire growth funnel.
Gaurav Vohra
Head of Growth
Typeform helps me attract more responses and a higher response rate than other tools.
Rand Fishkin
CEO + Founder
Form builders are as old as the web, but Typeform elevates the medium substantially.
Johnny Rodgers
Product Architect
We’ve received 3x the responses using Typeform than from a professionally commissioned market research study
Kate Donhoe
Head of Product Marketing
Leads from the Typeform integration were twice as likely to convert.
Tobias Wasmer
Marketing Manager @ Volvo Cars
You used to need developers to do all this. Not anymore.
Kyle Maltz
Chief Operating Officer
Typeform is a production-grade system for our entire growth funnel.
Gaurav Vohra
Head of Growth
Typeform helps me attract more responses and a higher response rate than other tools.
Rand Fishkin
CEO + Founder
Form builders are as old as the web, but Typeform elevates the medium substantially.
Johnny Rodgers
Product Architect
We’ve received 3x the responses using Typeform than from a professionally commissioned market research study
Kate Donhoe
Head of Product Marketing
Leads from the Typeform integration were twice as likely to convert.
Tobias Wasmer
Marketing Manager @ Volvo Cars
You used to need developers to do all this. Not anymore.
Kyle Maltz
Chief Operating Officer
Typeform is a production-grade system for our entire growth funnel.
Gaurav Vohra
Head of Growth
Typeform helps me attract more responses and a higher response rate than other tools.
Rand Fishkin
CEO + Founder
How does it work?
Make a stylish form in minutes with our drag-and-drop builder.
Choose from different question types: multiple choice, rating, opinion scale, free-form text, and more.
Take respondents down different paths based on their answers.
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