Creative Brief Template

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Send this form to your clients and get a creative brief sent back to you

Ask the questions you need to find out exactly what your client needs from you and your team. No more endless emails back and forward—just send out this creative brief template and get on the same page.

Creative brief FAQs:

1. What should I include in my creative brief?

Always start with the basics. You’ll want to know the deliverables, the campaign strategy or desired outcome, plus the deadline. If it’s a new client, you might want to ask about their target audience, competitors and any brands they’re inspired by.

We’ve covered a few key points for you in our template, so feel free to weave your own questions in there.

2. Why should I use this creative brief template?

Most of us have probably run into a bad brief at some point. You know, the one-liners. The 10-pagers. The non-existents...

This creative brief template is designed to give you everything you need before you start a project. By having all your information in one place, you’ll get a complete overview of the deliverables, deadlines and the client’s vision for the project.

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Head of Growth

Superhuman

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Rand Fishkin

CEO + Founder

SparkToro

Form builders are as old as the web, but Typeform elevates the medium substantially.

Johnny Rodgers

Product Architect

Slack

We’ve received 3x the responses using Typeform than from a professionally commissioned market research study

Kate Donhoe

Head of Product Marketing

Pitch

Leads from the Typeform integration were twice as likely to convert.

Tobias Wasmer

Marketing Manager @ Volvo Cars

Volvo

You used to need developers to do all this. Not anymore.

Kyle Maltz

Chief Operating Officer

Dollar Flight Club

Typeform is a production-grade system for our entire growth funnel.

Gaurav Vohra

Head of Growth

Superhuman

Typeform helps me attract more responses and a higher response rate than other tools.

Rand Fishkin

CEO + Founder

SparkToro

Form builders are as old as the web, but Typeform elevates the medium substantially.

Johnny Rodgers

Product Architect

Slack

We’ve received 3x the responses using Typeform than from a professionally commissioned market research study

Kate Donhoe

Head of Product Marketing

Pitch

Leads from the Typeform integration were twice as likely to convert.

Tobias Wasmer

Marketing Manager @ Volvo Cars

Volvo

You used to need developers to do all this. Not anymore.

Kyle Maltz

Chief Operating Officer

Dollar Flight Club

Typeform is a production-grade system for our entire growth funnel.

Gaurav Vohra

Head of Growth

Superhuman

Typeform helps me attract more responses and a higher response rate than other tools.

Rand Fishkin

CEO + Founder

SparkToro
Collect 18% more data with Typeform compared with our two main competitors in the market

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