Pricing survey template

The price of a product determines how it is perceived and gives it a place in the market against its competitors. Defining what this price should be is tricky. Without proper market research, it’s difficult to know what represents good value for money.

An online pricing survey is a useful tactic in understanding your target market’s perception of price. Your potential customers are best placed to tell you what they would pay for your products, so you can take the guesswork out.

What’s most important is what you do with the pricing survey results once you’ve collected them. Have a plan in place for analyzing these with your team, and understand what your next steps are.

We’ve made this process easier with shareable reports that you can download. Export your data into a spreadsheet, or sync up your responses with one of the tools you’re already using, like Hubspot or Google Docs.