Turn your most loyal customers into advocates with conversational forms

A strong customer advocacy program can generate leads and referrals, give you invaluable social proof, and turn your customers into revenue-generating advocates—if you do it right.

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Conversational customer advocacy forms help you collect the zero-party data you need to uncover the voice of the customer and understand how to engage and activate them as powerful brand advocates.

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From happy customer to your biggest advocate

Even when you have a spectacular product, rave reviews, and an unmatched level of service, building a customer advocacy program is full of challenges, like getting customers to share specific opinions or fill out your customer feedback forms.

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But with Typeform, you can create engaging, branded forms that encourage completions using a conversational, one-question-at-a-time flow. And Typeform AI quickly analyzes responses to give you actionable insights that help you strengthen customer relationships and foster advocacy.

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Get—and share—customer feedback with more engaging and connected forms

Building your customer advocacy program around the voice of the customer requires customers to give clear and specific feedback. Make getting that feedback effortless for everyone with Typeform's accessible and easy-to-fill-out forms.

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With 20+ ways to ask questions, including asking and answering questions on video, Typeform lets you create a more conversational and personal experience while gathering crucial insights. And you can connect with hundreds of apps to share feedback across teams and systems to power your customer advocacy program.

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Customer advocacy tools to make customers your best advocates

Tailor each customer's experience with logic

Get deeper insights with Voice of Customer software that uses AI to generate follow-up questions. Clarify your respondents’ answers and keep the survey experience engaging. No added friction required.

Get up close and personal with video

Understand customer consensus with interactive polls. And make your forms fun with interactive quizzes that boost response rates—all while collecting that sweet Voice of the Customer data.

See how they really feel with AI-powered analysis

Trigger automatic emails when your customers complete specific actions—like filling out your Voice of the Customer survey. Miss no chance to keep your customers engaged and, importantly, happy.

Get started with our customizable customer feedback templates

Customer satisfaction survey template

Track how satisfied your customers are at key moments in their journey, and use their input to optimize everything from onboarding to support.

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Net promoter score® (NPS) survey template

Use a Net Promoter Score survey to identify promoters, passives, and detractors—so you can follow up, close the loop, and drive long-term loyalty.

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(CES) customer effort score survey template

Does your customer journey include multiple points of friction? Use this customer effort score (CES) survey to measure how easily customers interact with your brand, from getting support to finding the resources they need to completing transactions.

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