Capture Voice of the Customer data with interactive forms. Boost your business.

Improve your product, retain more customers, and boost brand loyalty with Voice of the Customer (VoC) forms your customers will actually fill out.

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Why collecting VoC insights matters

Remember the last Voice of Customer survey you sent into the void? The void sent it back—mostly unanswered.

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Low engagement and response rates plague VoC programs everywhere. Pair that with generic questions that trigger generic answers, and you’ve got a problem that spans customer experience, product, sales, and more.

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Typeform solves that problem with smart forms. These fully customizable, highly interactive forms capture your customers’ attention so you can capture VoC data that boosts your business.

Interactive forms and your VoC program: Perfect match

All you need is honest feedback from your customers. So why does your VoC capture form need to be interactive?

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Because your customers are using their phones. And smart forms, like Typeform, are mobile-friendly.

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Because you get responses instantly, along with detailed reporting and AI-powered response analysis.

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Because Typeform’s one-at-a-time question functionality allows you to personalize the form for every single customer. Skip questions that don’t apply, and send customers down the right response paths.

Gather valuable VoC insights with Typeform

Clarify with AI

Get deeper insights with Voice of Customer software that uses AI to generate follow-up questions. Clarify your respondents’ answers and keep the survey experience engaging. No added friction required.

Interactive polls and quizzes

Understand customer consensus with interactive polls. And make your forms fun with interactive quizzes that boost response rates—all while collecting that sweet Voice of the Customer data.

Automated emails

Trigger automatic emails when your customers complete specific actions—like filling out your Voice of the Customer survey. Miss no chance to keep your customers engaged and, importantly, happy.

How strong teams use Typeform to understand their customers

Customer success teams rely on Typeform’s interactive VoC solutions to proactively identify pain points and spot opportunities. Use Smart Forms to act quickly, reduce churn, and build lasting relationships.

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Great design starts with deep customer understanding. Typeform gives design teams interactive forms that uncover what users truly think about their products. Fuel innovation, enhance usability, and make designs that delight.

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Product support teams need pinpoint-precise feedback to solve customer issues fast. Typeform’s VoC tools bring immediate clarity with AI-tailored follow-up questions and real-time analysis.

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Turn clicks into conversations with these ready-to-go forms

Voice of the customer survey template

Understand what your customers think about your brand, products, and services and what they want and need from you so you can build better products and experiences.

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Customer analysis survey template

Dive deep into your customers’ preferences and behaviors with our customer analysis survey template. Identify patterns, segment your audience, and drive informed, strategic decisions backed by a survey data goldmine.

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