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Typeform Appoints Jay Choi to Board of Directors

Seasoned product leader brings expertise in customer experience and product-led growth to support Typeform in driving product expansion

Typeform, the conversational data collection platform, today announced the appointment of Jay Choi to its Board of Directors. Choi brings leadership experience in building bold and innovative products for renowned SaaS organizations. He is currently the Chief Product Officer at Glia, prior to which he served as Chief Product Officer at Qualtrics and Chief Strategy Officer at AppFolio. 

"With more than 20 years of experience creating customer-centric solutions, Jay comes to Typeform to support our next wave of growth,” said Joaquim Lechà, CEO, Typeform. “His track record of product innovation is a strong complement to our Board, as we work to bring new and disruptive technologies to market."

Choi currently serves as Chief Product Officer of Glia, where he is responsible for global product management and design, as well as the go-to-market and product strategies. Previously, Choi was the Chief Product Officer at Qualtrics for seven years. During his tenure, Qualtrics grew from 900 employees to over 5,500 employees and established multiple new categories of products, including experience management software solutions. Additionally, Choi held the role of Chief Strategy Officer at AppFolio, where he spearheaded high-growth initiatives, resulting in nearly doubling the market capitalization. 

“Typeform has a world-class product, a strong product-led growth motion, and hundreds of thousands of customers who use and love the product,” said Choi. “As companies everywhere look to achieve a deeper, holistic understanding of their customers, the opportunity is clear. I’m looking forward to working closely with the Board and Typeform's team during this exciting time for the company.” 

In addition to Typeform, Choi sits on the executive advisory board of Gloat and Shmoop. He holds a BS in Computer Engineering from the University of Michigan and an MBA from Northwestern University.  

Learn more about Typeform’s solutions at

About Typeform

Typeform is a distinctly creative form builder that helps over 150,000 businesses collect the data they need with forms, surveys and quizzes that people enjoy. Designed with striking visuals, a conversational flow, and powerful data gathering capabilities, Typeform empowers brands to give and get more with each form. Typeform drives more than 500 million responses each year and integrates with essential tools including Zapier, HubSpot, and Slack. For more information, visit

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