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Tips
Powered by AI, led by humans: 3 ways to use AI in your HR workflows
Balance efficiency and scale in recruitment, onboarding, and employee engagement with conversational forms that make employees feel valued and heard. Try these practical ways to use AI while bringing a human approach to employee engagement.
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Tips
Write a survey introduction that entices people to start—and complete—your survey
Make a great first impression with a survey introduction that introduces who you are, what you want, and why people should complete your survey. We’ve got four tips to help you write a survey introduction that does all that and boosts completion rates.
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Opinions and Expertise
Zeroing in on zero-party data: What marketers are saying
With the end of the era of cookies effectively coming to a close at the end of 2024, harnessing the importance of zero-party data has never been of higher importance. We put our ears to the ground to hear what marketers are actually saying about zero-party data, ongoing themes in the industry, and what this all means for you.
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Tips
Advanced survey techniques: what we use at Typeform and why it works for us
We interviewed Typeform Data Analysts Joran van Heugten and Francesco Mora to take a deeper dive into the world of survey analysis. Jump into the minds of our internal experts and walk away with proven techniques you can employ on your next project.
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Tips
10 ways to combine the power of Typeform, Zapier, and generative AI
From creating content to formulating a winning growth strategy, AI is a treasure trove of possibility and potential. These are 10 ways to combine powerful tools like Typeform and Zapier with generative AI to work more efficiently and creatively.
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Opinions and Expertise
The future of forms—predictions and trends
Online form experiences benefit businesses and customers alike. With the cookieless future upon us, insights gathered directly from the source (zero-party data) will play an even more important role. So, what's in store for forms, quizzes, surveys, and polls?
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Product
Survey School 3: Create personalized surveys with logic
Your customers want to feel special. The best way to make their survey experience special? Personalization. Logic is the key to responsive surveys that make them feel like a made-for-you conversation—not an interrogation. Learn how to use logic to create a tailored survey experience.
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Tips
8 questions regarding perception to ask and why
People don't make decisions based on reality. They make decisions based on how they perceive reality. A product might be objectively excellent, but if customers perceive it as overpriced, outdated, or confusing, their behavior will reflect that perception—not the facts.
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Tips
How to qualify a lead with an assessment
Not all leads are created equal. A lead qualification survey is one of the best ways to identify high-intent prospects. That means less wasted time for you and your potential customers. This guide will show you how to build a lead qualification survey step by step.
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Product
8 best customer feedback tools for 2026
Collecting customer feedback has never been easier. Dozens of platforms promise to help you survey customers, analyze sentiment, and turn responses into action. The hard part isn't finding a tool. It's finding the right one for how your business actually works.
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Product
Typeform vs Google Form: Which Should You Choose in 2025?
Debating which form builder is better suited to your needs? This article provides a detailed comparison to help you compare Typeform with Google Forms, giving you an in-depth view of how Typeform stacks up against Google Forms so you can decide for yourself.
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Tips
The four types of customer data and what they can do for you
Customer data is a powerful tool; it provides valuable information about customers such as contact details, preferences, and interests. If you can learn to differentiate and harness their power, you'll be leaps and bounds ahead of the competition.
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Tips
Are your surveys lying to you? Find and remove survey bias in four steps
A well-crafted survey gathers great data and fuels better decisions. But bias often lurks in the wings, threatening to skew results. Find out how to spot survey bias, properly conduct research, and capture more accurate answers.
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Tips
Zero-party data: a beginner's guide
For years, businesses built their marketing strategies on data collected behind the scenes—tracking pixels, third-party cookies, browsing behavior, and purchase histories stitched together from sources the customer never directly interacted with. That era is ending.
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Opinions and Expertise
The psychology of questions: how to design surveys to get results
Every survey question is a psychological experiment. The words you choose, the order you place them in, the options you provide—each decision shapes how respondents think, feel, and answer. Most survey designers focus on what they want to learn. The best ones also think about how the human mind processes the question.
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Opinions and Expertise
How listening to your customers builds a better business
Whether you’re just getting started with VOC insights or looking for ways to fine-tune your listening skills, you’re in the right place. Read on to find wisdom from the superstars of the marketing world—where to find customer feedback, how to listen, and how to turn insights into action.
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