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The challenge of collecting and maintaining zero-party data (and how AI can help)
We’ll admit: zero-party data takes work to collect, but it’s more reliable than second or third-party data. And AI can help you manage it.
Alex Armstrong | 04.2024
The data dilemma: How to complete the customer picture
Data fragmentation can wreak havoc on your organization's ability to meet customer needs. Here are three tips for bringing the customer picture together.
Daniel Sandler | 04.2024
Revolutionizing customer segmentation: The power of zero-party data
The end of cookies doesn't mean the end of customer segmentation. With zero-party data, we think it's actually just the start of effective self-reporting for customers. Learn how zero-party data can unlock the next level of customer segmentation and targeting.
Lydia Kentowski | 03.2024
5 marketing quizzes and surveys to help you collect more (and better) zero-party data
Google is turning off third-party cookies in its Chrome browsers, joining Apple’s Safari. Your next marketing move? Start collecting zero-party data.
Norma Ventura | 03.2024
Overcoming challenges in implementing zero-party data strategies
No one said collecting and implementing zero-party data was going to be easy. But it does help to know the challenges that lay ahead and solutions to help you keep the path.
Lydia Kentowski | 03.2024
6 ways to level up your marketing personalization
Just because you won’t be able to use third-party cookies, doesn’t mean you can’t provide personalized experiences for your customers. You just need to change your approach to data collection.
Lydia Kentowski | 02.2024
Progressive profiling: How to use micro-forms and quizzes to collect user data
Make collecting zero-party data easier on you and your users. Introduce micro-forms and quizzes throughout the user journey. Here’s how.
Alex Armstrong | 02.2024
Getting more out of zero-party data: Strategies for customer engagement
For years, marketers have relied on third-party cookies to help create more personalized experiences for their audiences. With third-party cookies on the chopping block, it's time to pivot to zero-party data and rewrite the playbook. Learn how to craft a customer engagement strategy using zero-party data.
Lydia Kentowski | 01.2024
3 ways personalized surveys can boost form conversions
Survey personalization can go a long way in building trust with your audience, creating a more streamlined and relevant experience, and earning engagement. Learn more about adding survey personalization to your strategies.
Typeform | 04.2024
The data on data (and how to collect it better)
In 10+ years, our customers have collected over 2.9 billion responses with over 8 million forms. So we have a lot of data... about data collection—and tips for how to do it better. Read the report to learn more.
Typeform | 03.2024
How to build your anonymous user engagement strategy
Cookies will soon be a thing of the past. An anonymous user-engagement strategy will help you collect data, meet your goals, and protect visitor privacy.
Typeform | 02.2024
Strategies for Zero-Party Data Collection: 9 Proven Methods + Examples
There are all sorts of small ways to collect the data you need from customers. Here are 9 expert strategies to get the data you need by asking your audience directly.
Lydia Kentowski | 02.2024
How to leverage zero-party data for marketing attribution
The cookieless future is here, so how are marketers supposed to correctly assign attribution, build informed strategies, or understand their customers? Zero-party data is your friend: learn how to collect and leverage it with this guide.
Kevin Branscum | 01.2024
