What is descriptive research? Definition, examples, and use cases

Descriptive research is a research methodology that focuses on understanding the particular characteristics of a group, phenomenon, or experience.

Nominal vs. ordinal data: What's the difference for precise analysis?

Deciding to use nominal vs. ordinal data for your market research? Learn about the ordinal scale, nominal scale, ordinal and nominal data examples, and more.

Connected, not competing: How lead generation and customer acquisition work together

Lead generation and customer acquisition are different pieces of the same puzzle. But how exactly do they work together? Learn more about how to harness the power of both to create a seamless customer (and data) journey.

3 benefits of using customer feedback for product-led growth

Customer feedback can fuel product-led growth by guiding innovation and improving user experiences. Here's how to harness this feedback to stay ahead in a customer-centric market.

The four types of customer data and how they can prepare you for the cookieless future

The cookieless future is coming any day to be the new reality for marketers: no more third-party tracking cookies, just the four types of customer data, and a whole new perspective on marketing and personalization. Learn more about the future, now.

Want more email signups? Try lead magnets

If you want to grow your email list, lead magnets might be the answer. Here's everything you need to know about the different types of lead magnets, plus expert tips on implenting them into your strategies.

Demographic survey question guide: Examples and best practices

Demographic survey questions include age, gender, and income. Learn more about demographic question best practices, examples, and more.

The 8 types of market research and how to use them

There are eight types of marketing research you can try to stay ahead of the competition. Learn more about marketing research methods and how to use them.

5 ways to make your marketing strategies more human

In the age of AI, a humanized marketing approach can make all the difference in building consumer trust. Here’s some strategies that can help.

The 6-Step Guide to Market Research Processes

Looking for a step-by-step guide to market research processes? Learn more about the marketing research process and methods to gather data—and make the most of it.

Types of questions: Survey question types, examples, and tips

Learn about different types of questions to improve your survey completion. Get started today and craft better survey questions designed to keep people engaged.

Market research: What it is, how to use it, + examples

Market research allows you to categorize your target audience to better understand your consumers. Learn more about how to do market research here.

3 ways personalized surveys can boost form conversions

Survey personalization can go a long way in building trust with your audience, creating a more streamlined and relevant experience, and earning engagement. Learn more about adding survey personalization to your strategies.

5 lead-generation ideas to try in 2024

Looking for a new trick to keep up your sleeve? Try any of these five spins on tried-and-true lead generation strategies.

The data on data (and how to collect it better)

In 10+ years, our customers have collected over 2.9 billion responses with over 8 million forms. So we have a lot of data... about data collection—and tips for how to do it better. Read the report to learn more.

What is brand perception? How to measure and improve it

41 user experience (UX) survey questions [examples + template]

User experience survey questions gauge your strengths and weaknesses from the folks using your services. Find out what to ask on your next UX survey.

43 customer satisfaction survey questions + 7 do's and don'ts

Use these customer satisfaction survey questions to inspire your next typeform.

How to build your anonymous user engagement strategy

Cookies will soon be a thing of the past. An anonymous user-engagement strategy will help you collect data, meet your goals, and protect visitor privacy.

Strategies for Zero-Party Data Collection: 9 Proven Methods + Examples

There are all sorts of small ways to collect the data you need from customers. Here are 9 expert strategies to get the data you need by asking your audience directly.

How to leverage zero-party data for marketing attribution

The cookieless future is here, so how are marketers supposed to correctly assign attribution, build informed strategies, or understand their customers? Zero-party data is your friend: learn how to collect and leverage it with this guide.

Zero-party data: a beginner’s guide

What is zero-party data? And how does it affect your business? Explore the evolution of data collection in a cookieless era and stay ahead in the changing landscape of digital marketing.

51 brand awareness survey questions + best practices

Supercharge your brand awareness surveys with these best practices and question ideas.

Survey design: Best practices and 15 expert tips

Beautiful surveys perform better. Read our 15 top tips to make more effective surveys and create a bigger impact with your business.

Decoding Lead Generation Lingo: A Back-to-Basics Guide

The world of lead generation is full of acronyms and jargon. If you’re struggling to keep up, this back-to-basics guide will set you and your team on the right path.

20 essential brand perception survey questions + template

Brand perception survey questions help you gauge the strengths and weaknesses of your brand’s image. Discover what to ask on your next brand perception survey. 

Survey vs. questionnaire: What’s the difference?

Get savvy on surveys and qualified in questionnaires. Learn the difference, boost your business.

Progressive profiling: A better way to collect customer data

Want to understand your audience? You need to play the long game. To lead with consent, compliance, and trust, learn about customers throughout their journey with progressive profiling.

How to qualify a lead with an assessment

Not all leads are created equal. A lead qualification survey is one of the best ways to identify high-intent prospects. That means less wasted time for you and your potential customers. This guide will show you how to build a lead qualification survey step by step.

Market research automation: A marketer’s guide for 2024

Market research automation uses AI to simplify and enhance traditional research. AI helps interpret data, create data visualizations, pull insights, and more.

How to survey your target audience

Target audience surveys are an effective way to gather information about your ideal customer to guide marketing efforts, assess product-market fit, and more.

Qualitative vs. quantitative research: A simple guide

Quantitative research deals with numbers and statistics, while qualitative research involves pulling information from experiences and stories.

Maximizing conversions: 7 expert tips for crafting product recommendation quizzes

Turn your online store into a sales-generating machine with a product recommendation quiz. Follow our 7 tips for creating beautiful product recommendation quizzes that provide personalized shopping experiences, build customer loyalty, and increase sales.

The four types of customer data and what they can do for you

Customer data is a powerful tool; it provides valuable information about customers such as contact details, preferences, and interests. If you can learn to differentiate and harness their power, you'll be leaps and bounds ahead of the competition.

Are your surveys lying to you? Find and remove survey bias in four steps

A well-crafted survey gathers great data and fuels better decisions. But bias often lurks in the wings, threatening to skew results. Find out how to spot survey bias, properly conduct research, and capture more accurate answers.

A tactical guide to creating click-worthy user-generated content

User-generated content isn’t just for B2C brands and influencers. Any company can add a UGC arrow to their quiver. Just ask Taylor Swift. In this article, we’re giving you six ways to level-up your UGC game.

Advanced survey techniques: what we use at Typeform and why it works for us

We interviewed Typeform Data Analysts Joran van Heugten and Francesco Mora to take a deeper dive into the world of survey analysis. Jump into the minds of our internal experts and walk away with proven techniques you can employ on your next project.

Survey School 7: Use your first-party data for marketing personalization

First-party data is more than a fancy new way to gather info. It’s a gateway to developing long-term, personal relationships with prospects and customers. Learn how to get started here.

The 2023 lead capture form report (with 5 need-to-know tactics)

We sifted through 10,000 customer typeforms to find out what’s behind really good lead capture forms. Get 5 data-backed tactics you can use to quickly boost form performance.

How to personalize e-commerce in a cookieless future

Cookies are now a piece of marketing history and the future of B2C looks a lot like a conversation. Wondering how to break the ice? There’s no better way than with a form.

10 ways to combine the power of Typeform, Zapier, and generative AI

From creating content to formulating a winning growth strategy, AI is a treasure trove of possibility and potential. These are 10 ways to combine powerful tools like Typeform and Zapier with generative AI to work more efficiently and creatively.

Survey School 5: Compliance considerations

Data compliance considerations don't need to be complicated. The good news is that you can gather useful data while staying on the right side of regulations and keeping your customers' trust.

Survey School 4: Survey Analysis 101

Surveys are a great way to gain insights to help answer questions. But to get to making a decision, we first need to perform survey analysis. We've made survey analysis simple with our guide on transforming survey results into actionable insights.

Survey School 2: How to maximize survey response rates

Survey response rate is the percentage of people who finish filling out your survey in its entirety. Read on for research-backed ways to boost response rates.

When NOT to use surveys for marketing

Learn about why and how marketing experts use forms and surveys—or rather, when they don’t use them.

Survey School 1: Forms and questions

Dive into the first installment of our survey school, where we'll cover how to learn more about your customers by asking better questions. Follow our 10 research-backed guidelines for writing better questions to unlock more and better insights.

How to build a competitive edge with zero-party data

Understanding your customer is the key to successful marketing. Zero-party data lets you run rings around the competition by creating a more customized, targeted, and personable marketing strategy.

How to leverage forms at every stage of the marketing funnel

Stop adding to the overwhelming noise your customers are trying to tune out online - and start listening to them through forms instead.

How to use conversational marketing to drive revenue and grow business

Conversations are the single best way to gain accurate and unique insights into your customers. Learn the ins-and-outs of conversational marketing with our deep-dive guide!

13 ways to use forms to up-level your marketing

Forms are not just a necessary evil—they can be dynamic, beautiful, engaging, and critical to growth. Here are 13 ways to leverage forms for your marketing efforts.

16 ways to use generative AI for marketing

Generative AI is the next generation of artificial intelligence that has been making big waves in the world of content creation with tools like ChatGPT and DALL-E. Here are 16 ways you can use it to up-level your marketing (with examples).

Accessibility and design: How Typeform designed an accessible journey, and why it matters

A step by step guide on becoming more accessible in design from Typeform’s Senior Product Designer, Yuri Martins.

Remote working statistics for CEOs vs. employees: an unexpected finding

COVID-19 has transformed the way we work. But what's been the impact? This infographic has the answers, thanks to input from thousands of workers around the world.

7 things we learned about creating a quiz on Facebook for lead gen

An inside look at our three-week Facebook campaign for lead generation, and the quiz that helped Typeform build brand awareness.

How to generate leads in 2020: from basic to beast mode

Tried all the basic ways to generate leads? Feel like you need some inspiration to fill your email list with hot leads? Well, look no further. Here are our top tips to get more leads (with expert opinions!)

5 landing page tests to run on your website from day one

You’ve got visitors, and now you need to turn them into customers. It start with knowing their needs. Here’s five tests you should be running on your landing pages.

“You are the questions you ask”: A professor’s guide to interacting online

How you ask is everything—but it’s hard to get it right every time. Here’s some tips from a Professor of Social Interaction to help you get the answers you need.

The secrets of successful brand awareness surveys

Tips for building a beautiful experience and getting the feedback you need.

Social media quizzes: 10 tips from Brainbeats

“Is the music you listen to actually right for you?” Find out how an interactive quiz can help you conquer Facebook.

Facebook marketing: a self-starter’s guide

Just getting started with Facebook marketing? Read on to see how our own Facebook foray goes as we take you through the basics.

Social media marketing strategy in 7 steps

We started our own social media business to help us find out how to create objectives, define an audience, craft a social media persona, and much more.

What is social media marketing?

Your social media marketing journey starts here. Learn the what and the why—as we launch a business to test our tactics.

17 strategies from customer success experts

Customer journey, onboarding, feedback, communications, strategy, hiring, tools, even exit surveys. It's all here, straight from the people who know customer success best.

Make your business idea the next MVP

Got a good idea? Move it from minimum viable product to launch without losing your shirt.

Make your next market research survey count with these 9 tips

Learn how to get meaningful feedback and strengthen existing customer relationships.

How to increase business through customer feedback

No time to spare? Grow revenue fast by asking clients what they want.

How to boost learning with simple quizzes

Improve memory retention with regular quizzing.