Don't just collect leads—close them.

platform overview

Gain up to 3.5x more data from your forms

Typeform helps you collect more data with forms, surveys, and quizzes designed to be appealing, and put that data to good use so you know your next move faster.

Trusted by 95% of the Fortune 500

why typeform?

Designed to be appealing

Three overlapping form cards showing occasion, email, and role selection questions on lavender background

Eye-catching designs

Customize everything from colors and logos all the way down to custom domains, so your forms are on-brand (and looking good).

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Two mobile phones showing video reply feature with smiling people on a purple background

Engaging videos

People engage more with video than just text. Cue video forms: you record questions and people record their responses, resulting in deeper insights.

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Mobile app showing flower rating screen with four stars and follow-up question prompts

Feels intuitive

Enriching data means you ask fewer questions, which helps keep people focused. You can even tailor follow-up questions based on their responses.

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FEATURES

How it works

Design engaging forms

Get more responses with conversational, beautifully-designed forms that are easy to create, too. Start with a professional template or generate questions fast with AI.

Connect your tools

Send responses straight to marketing tools like Hubspot, take payments with Stripe, and let people book into your calendar directly with Calendly. You can auto-sync responses to tools like Google Sheet and Notion, too.

Reach your audience

Reach more potential form takers. Paste a link to post your on form social, or copy ready-made code to embed in emails and landing pages. You can use QR codes, too.

Automate your workflows

Qualify new leads as they fill out your form. Then route them to the right tools and teams, keep everyone updated with instant notifications, and trigger follow-up emails.

Analyze your data

Work with AI to surface trends, outliers, and recommendations from the data you collect, so you can act faster. It also helps you understand how people feel, along with key themes from open-text responses.

Share your insights

Turn data into action. Use video responses as web testimonials, share auto-generated (and impressive-looking) charts with stakeholders, and use data to build your next Big Report.

Integrations

Fits right into your workflow

Typeform AI

By your side to help with:

ZoDigital brand design elements with logo, typography, color swatches, and artistic collage

CREATOR AI

Building forms

Describe the form you need, then watch Creator AI build and brand it. You can edit anything, too.

AI-generated follow-up question feature showing ad campaign services inquiry with woman portrait

INTERACTION AI

Adapting questions

No two form takers are the same. Interaction AI asks  relevant follow-up questions, so they share more.

ZoDigital role selection form on mobile with bar chart showing response analytics

INSIGHTS AI

Analyzing data

Understand what the data is telling you faster by chatting with Insights AI about it.

USE CASES

Built for all your team goals

Manage data collection across your entire customer lifecycle.

Marketers, sales teams, and founders can use interactive forms and quizzes to attract, qualify, and segment leads. This helps you make a more personal first impression so you can ultimately boost conversion rates.

Marketing, human resources, and customer experience teams can build stronger connections with thoughtful check-ins, engagement surveys, or interactive touchpoints that spark conversation and loyalty.

Marketing and customer teams can capture compelling customer stories and social proof with forms that prompt thoughtful testimonials and in-depth feedback, ready to be turned into content.

E-commerce and SaaS businesses can guide shoppers or users to the right solution with quizzes and flows that offer personalized suggestions based on needs and preferences.

ZoDigital email form with data enrichment showing contact details like role and company size
Bloomed flower quiz mockup with pink peony and Take Quiz button on lavender background
Two phones showing product review flow with road bike and video reply on purple background
Glossy Locks hair care quiz showing frizzy hair question leading to product recommendation on green background

Customer experience and product teams can easily gather feedback to keep improving. Researchers, product teams, and analysts can use Typeform to run surveys that uncover market trends, validate new ideas, and gather input that guides strategy.

Recruitment and hiring teams at startups, talent agencies, and HR services can streamline their processes and build better candidate experiences with smart pre-screening questionnaires, responsive job application forms, and automated interview feedback.

Support, HR, and success teams can streamline onboarding by collecting key information, guiding users through first steps, and automating welcome sequences that make every onboarding feel seamless and personal.

Event teams can easily gather feedback post-event to identify what’s working and where to improve for future events.

Roll bike brand survey mockup asking Does speed matter with poll results on lavender background
Careers page mockup with Apply Now button and two coworkers collaborating at a desk
Roast and Grind coffee subscription onboarding screen with dark roast coffee bag on purple background
ZoDigital mobile invite form asking for email with Submit button on blue and purple background

Success stories with Typeform

WWF customer testimonial card with smiling woman and panda logo on purple background

customer story

How WWF Cities scaled feedback collection

“It changed the way in which we were getting the data to the cities and how we were helping them see the patterns and data.”

Read WWF's story

SmartBug customer testimonial card with smiling man in checkered shirt on green background

customer story

How SmartBug Media increased sales leads by 40%

“We hypothesized Typeform would increase our sales lead volume but we were pleasantly surprised to see a 40% quarter-on-quarter or year-on-year lift.”

Read SmartBug Media’s story

Frequently asked questions

Typeform is a platform that combines an interactive form builder, CRM features, integrations and automations, and AI agents to help you collect up to 3.5x  more data from forms, surveys and quizzes than traditional tools.

Unlike basic form builders, it focuses on visually appealing, conversational experiences with tools to create and-to-end workflows for lead generation, research, onboarding flows and more.

Within the Typeform platform you can build forms, surveys, quizzes, tests, polls, application forms, landing pages, NPS surveys, registration forms, and short forms—each powered by the same no‑code builder and 3,000+ templates. Contacts & Automations, industry leading data enrichment and AI-powered analytics and insights let you run everything from lead gen and onboarding to research and feedback in one place.

You start from a professional template or a blank canvas, then customize questions, layouts, colors, fonts, and logos using a drag‑and‑drop editor—no coding required. You can also use AI to generate questions, apply logic to personalize flows, and publish via link, embed, or QR code directly from the platform. Typeform guides you through integrating with your other tools, like Slack or Hubspot, with no technical knowledge required. 

You can easily set up automations for your end to end workflows, and get expert AI-powered analysis of your results and data.

Typeform integrates with 300+ apps, including HubSpot, Salesforce, Mailchimp, Slack, Google Sheets, Stripe, Calendly, Notion, and more. You can send responses into your CRM, trigger workflows in other tools, take payments, or schedule meetings directly from form submissions.

Using Typeform AI, Workflow Builder and Contacts & Automations, you can qualify and route leads, notify teams, trigger follow‑up emails or Slack alerts, create tasks, and launch onboarding or feedback sequences as soon as someone completes a form. These automations help you act on form data in real time instead of manually exporting spreadsheets.

The platform includes Analytics and reporting within an Insights Hub that surfaces response trends, outliers, sentiment, and key themes using AI. You can view visual charts in real time, share auto‑generated reports with stakeholders, and even reuse video responses as testimonials or content on your site.

Typeform is built for marketing, product and UX, growth, HR and talent, customer success, operations, research, founders, and any team that needs to collect and act on data online. Common use cases include lead generation, audience engagement, research and feedback, recruitment and hiring, onboarding, education, and event management.

The free plan lets you create unlimited forms and access 3,000+ templates, with up to 10 responses per month. Basic, Plus, Business, , Growth Pro, Talent, and Enterprise plans unlock higher response limits, advanced logic, deeper analytics, custom branding, and more robust integrations and security controls.

Try Typeform for free

Create unlimited forms, access 3,000+ templates, and start getting responses.