Typeform isn’t just any online quiz maker—it’s designed to help you create engaging, interactive quizzes that captivate your audience and drive results.
Whether you’re generating leads, testing knowledge, or providing personalized product recommendations, our powerful quiz maker ensures every quiz you create gets completed. Get started for free
With 28 quiz question types
Creating a quiz is quick and effortless with our easy-to-use, drag-and-drop editor. Let AI-powered tools help you craft engaging questions. Then, share instantly with a single click, embed it on your website, or post it on social media.
Your quiz, your style! Customize colors, fonts, and layouts to reflect your brand, or add your logo for a polished look. Use conditional logic to personalize your quiz journeys, keeping users engaged from start to finish.
Security comes standard. Our quiz maker is built with privacy in mind, so you can create with confidence. From GDPR-ready forms to data encryption and authentication security, we’ve got your back. Shuffle questions, set question timers, or enable remote proctoring to keep things fair and secure.
Bring fresh ideas to life with seamless collaboration. Assign custom roles, collect valuable input, and automate workflows so everything runs smoothly. Use conditional logic to personalize quizzes or document generation to keep your quiz organized.
See how your quiz performs with real-time analytics and auto-generated reports. Track completions, measure engagement, and refine your strategy with powerful data insights.
Your quiz should work wherever you do. Typeform integrates with your favorite apps like Google Sheets, Slack, HubSpot, Zapier, and more.
Quizzes that scale with you. Whether you're a solo entrepreneur, a growing startup, or a global enterprise, our secure online quizzes adapt to your needs.
Integrations
Use templates and 20+ question types to build your form, then customize the look and feel to match your brand.
Get a link to share your form on social channels, or copy ready-made code to embed it in emails and landing pages.
See the data you’ve gathered and get recommendations on how to optimize your form so you can gather even more.
Chris Bandholz
Founder & Creative Director, Beardbrand
The online quiz maker lets you build interactive quizzes that generate leads, recommend products, or entertain audiences with trivia and personality content. It’s designed to keep people engaged and clicking, so your quizzes actually get finished.
You can build several quiz types depending on your goal:
Lead generation quizzes — qualify prospects and route them into CRM or email funnels
Product recommendation quizzes — match users to the right product or service based on their answers
Personality quizzes — assign outcomes like “type,” “profile,” or “segment” for engagement and segmentation
Trivia quizzes — test knowledge for education, training, or marketing campaigns
Assessment quizzes — evaluate skills or readiness (common in HR, onboarding, or education)
Survey-style quizzes — combine scoring logic with feedback collection for research or UX testing
Each type can use scoring, branching logic, and integrations to tailor outcomes and automate follow-ups
Using conditional logic, branching, and pre‑fill, you can guide quiz‑takers down different paths and show personalized outcomes based on their answers. This makes product finders and lead gen quizzes feel tailor‑made for each person and improves conversion.
Yes. You can customize colors, fonts, layouts, and add your logo so your online quizzes look and feel like part of your brand. Conversational design and media options (like images) help you create experiences that stand out from generic quiz tools.
Typeform’s quiz maker includes real‑time analytics and auto‑generated reports so you can track completions, measure engagement, and see how quizzes perform over time. You can sync responses with tools like HubSpot and Salesforce to analyze quiz‑driven leads and outcomes in your broader funnel.
The quiz maker integrates with your marketing and sales stack by automatically turning quiz responses into actionable data across your tools. Leads captured through quizzes can be sent directly into CRMs like HubSpot or Salesforce, where they’re enriched and added to pipelines. Marketing automation tools can trigger email sequences or segmentation based on quiz outcomes, while integrations like Zapier or Make connect quizzes to thousands of other apps for custom workflows. You can also sync results to Google Sheets or Airtable for analysis, and send real-time notifications to Slack so sales teams can follow up quickly. Overall, it helps connect engagement (the quiz) directly to lead capture, nurturing, and conversion workflows.
Our Free Plan lets you:
1. Create unlimited forms
2. Access 3,000+ templates
3. Start getting responses
