Simply put, a product survey is a tool that a company can use to learn what their users think about their products. Running a survey before launching a product means you get to see what people really want and need.
Plus, it can help you with the creation and design of what you’re making—so companies really shouldn’t forget the importance of product research.
Now you can also use product surveys for an existing product, so you can see how people are enjoying their experience and how the product can be improved. So they’re always useful.
We’ve made a list of some of our favorite product survey questions to help you conduct product research that’ll make a difference to your company.
Let’s take a look at some example product survey questions to ask customers about your product:
Before you launch any survey, you need to have a purpose. So plan ahead, find out the key pieces of information you want from your customers, and craft your survey around that plan.
You probably don’t want to include every survey question from the list above. Don’t bore your customers with an endless list—if you do, you’ll just end up with rushed answers. Just pick the questions you need to have answered now, and launch another survey down the road if you have more to ask.
Finally, let your customers know their feedback will be used. They’re giving up their time to help improve your product—so don’t let it go to waste. Once you’ve gathered your answers and given them a proper read, get back to the people who responded and let them know what the future holds.
There are lots of ways to run a survey and even more ways to use the information you’ve learned. Whether you want to analyze your data in a Google Sheets spreadsheet, connect your answers through Hubspot or automate responses and communications with Mailchimp, Typeform’s got you covered.