Client Website Design Feedback Form Template

A client website design feedback form is a structured tool for collecting a client's reactions to a website design at any stage of the project. It guides the client through specific design elements and prompts them to provide clear, actionable input rather than general impressions.

Unstructured feedback is hard to interpret and often incomplete. A form guides clients through the areas that matter most, so you get specific input on layout, content, navigation, and visual design rather than a vague summary. It also creates a written record of what was approved or requested.

Cover the dimensions that drive revision decisions:

• Overall impression of the design
• Rating of individual elements (layout, typography, color, imagery)
• Specific pages or sections the feedback applies to
• What's working well and what needs to change
• Priority level for requested changes
• Whether the design aligns with the brief and brand guidelines
• Approval status (approved, approved with revisions, needs rework)

Create a version tailored to each phase. A wireframe review focuses on structure and navigation. A visual design review covers color, typography, and imagery. A pre-launch review checks for content accuracy and final approval. Each form can be lighter or heavier depending on what decisions need to be made at that stage.

Include a field asking who the feedback is from and their role. When contradictions appear, you have a record of which stakeholder said what, which makes it easier to facilitate a decision conversation rather than trying to reconcile two conflicting sets of revisions on your own.