Client Website Design Feedback Form Template
Collect structured, actionable feedback from clients at every stage of the design process.
Getting useful website design feedback from clients is harder than it sounds. When feedback comes in through email or a phone call, it's often vague ("I don't love the colors"), hard to act on, or missing context about which page or section it applies to. You end up going back and forth to clarify before you can move forward.
A Typeform client website design feedback form structures the conversation before it happens. Clients rate specific elements, explain their reasoning, and flag specific pages or components, all in one place. Conditional logic can show follow-up questions when a client rates something low, so you get the context you need without having to ask separately.
Customize the form for each project phase, whether that's an initial wireframe review, a visual design check, or pre-launch sign-off. Send it to the client with a link to the design being reviewed so everything is in one place.
A client website design feedback form is a structured tool for collecting a client's reactions to a website design at any stage of the project. It guides the client through specific design elements and prompts them to provide clear, actionable input rather than general impressions.
Unstructured feedback is hard to interpret and often incomplete. A form guides clients through the areas that matter most, so you get specific input on layout, content, navigation, and visual design rather than a vague summary. It also creates a written record of what was approved or requested.
Cover the dimensions that drive revision decisions:
- Overall impression of the design
- Rating of individual elements (layout, typography, color, imagery)
- Specific pages or sections the feedback applies to
- What's working well and what needs to change
- Priority level for requested changes
- Whether the design aligns with the brief and brand guidelines
- Approval status (approved, approved with revisions, needs rework)
Create a version tailored to each phase. A wireframe review focuses on structure and navigation. A visual design review covers color, typography, and imagery. A pre-launch review checks for content accuracy and final approval. Each form can be lighter or heavier depending on what decisions need to be made at that stage.
Include a field asking who the feedback is from and their role. When contradictions appear, you have a record of which stakeholder said what, which makes it easier to facilitate a decision conversation rather than trying to reconcile two conflicting sets of revisions on your own.
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