How to leverage zero-party data for marketing attribution
The cookieless future is here, so how are marketers supposed to correctly assign attribution, build informed strategies, or understand their customers? Zero-party data is your friend: learn how to collect and leverage it with this guide.
Kevin Branscum | 01.2024
The marketer’s survival guide to the cookieless future
Third-party tracking cookies are already on their way out. But, without the mighty cookie to guide marketers' insights and strategies, what's one to do? Luckily, we've put together a concise guide to surviving the cookieless future.
Kevin Branscum | 12.2023
Market research automation: A marketer’s guide for 2024
Market research automation uses AI to simplify and enhance traditional research. AI helps interpret data, create data visualizations, pull insights, and more.
Kevin Branscum | 11.2023
How to craft the ultimate product recommendation quiz with Typeform
Product recommendation quizzes can attract and convert thousands of sales. Here’s how to build a quiz that'll delight respondents and drive revenue.
Kevin Branscum | 11.2023
Why AI-powered marketing teams are about to do their best work yet
Generative AI has taken the world by storm—and the impact has been enormous for marketers. Typeform’s CPO, Oji Udezue, shares how marketers can tap into the power of AI for greater efficiency and how Typeform uses AI to help brands understand and engage with their audience.
Kevin Branscum | 09.2023
The buzz about generative AI: what top marketers have to say
Whatever your feelings about generative AI, it’s not going away anytime soon. If you intend to stay competitive, it’s time to take a serious look at how AI is shaping marketing—and how you can use it to your advantage.
Kevin Branscum | 04.2023
Meet Gordon Pretorius: Typeform's New CTO
The recently-appointed Chief Technology Officer discusses his rise to the role, the current (and future) landscape of tech, and what's in store for Typeform.
Kevin Branscum | 03.2023
16 ways to use generative AI for marketing
Generative AI is the next generation of artificial intelligence that has been making big waves in the world of content creation with tools like ChatGPT and DALL-E. Here are 16 ways you can use it to up-level your marketing (with examples).
Kevin Branscum | 01.2023
How generative AI is transforming marketing—for better or worse
From creating highly personalized customer experiences to freeing up resources for more complex tasks, generative AI has something to offer every marketer—but approach with caution and handle with care.
Kevin Branscum | 12.2022