Lead generation Nearly everything you need to know
A couple months back, I was at a digital marketing conference in Amsterdam. During a break, I grabbed a cup of stale conference coffee and started browsing vendor booths.
Most vendors gave me a few seconds to browse their material before moving in for the pitch. But not this girl. She launched in front of me like a full-page web pop-up.
“Do you need a better way manage your fans online?”
Nope, I didn’t. But she told me anyway. And after explaining all the things her product did, even giving me a demo of the software, she made an offer I couldn’t resist:
“We’re giving away these swag bags. You just have to let me scan your conference badge.”
I didn’t need swag. But my kids love free junk, so I said “Sure.”
Then exactly seven days later, I got the follow-up email:
“It was great meeting you in Amsterdam! Thanks for your interest in [product name]… blah, blah… feature, feature…” Delete.
She had committed the first sin of lead gen: collecting emails to fill a sales quota.