Double Denim Marketing doubles conversions and drives $3.67 million in sales with Typeform

Double Denim Marketing—an agency offering done-for-you B2B marketing services—revamped its static website forms using Typeform. The team achieved:

• Twice as many form completions for customers
• $3.67 million in sales from their Typeforms
• 2,000+ leads generated

"Typeform helps Double Denim outcompete companies that spend way more money acquiring customers. Our marketing spend is predictable and we pay less for better technology. Typeform has kept us in business." - Rob Brooks, Founder and Jeanius Marketer, Double Denim Marketing

Challenge

Double Denim Marketing used static forms on its website and individual landing pages—both for its own use and the company's clients. While the forms were performing well, Rob Brooks, Founder and Jeanius Marketer at Double Denim Marketing, wanted more.

He wanted to do more to engage, convert, and qualify prospective leads who landed on the landing pages with the form. Rob thought about creating an interactive form for Double Denim that'd calculate and demonstrate the impact of more qualified leads on prospects' sales.

"I had an epiphany: What if I built an online calculator to engage users and better qualify leads? I researched the project, and once I figured out what we wanted to do, I looked for a way to make it happen, explained Rob. He quickly realized that a form with a long list of questions would have dismal completion rates.

He needed a dynamic form that'd walk prospects through a series of questions, applying logic to determine the questions and sequence.

"You don’t want to overwhelm your prospects with too many questions or complicated requests all at once. If you keep your ask simple, users will supply the precise information to qualify your leads." - Rob Brooks, Founder and Jeanius Marketer, Double Denim Marketing

While Rob had a clear idea of what he wanted, his small team didn’t have the resources to hire an outside developer to build it. On top of that, the Double Denim team needed their form to integrate smoothly with their existing tools:

"Our customers are mainly logistics companies. To serve them effectively, we’ve automated our workflow. We needed a form-creation solution that played well with our other tools and integrated seamlessly with Zapier," says Rob.

Rob tried one or two form-building solutions but rejected them because they couldn’t meet his requirements. And then he tried Typeform.

Solution

When a form is going to live on both your website and other landing pages, it needs to be easy to embed or share. Once Rob brought his concept of an interactive calculator form to life with Typeform, he opted to use a bit of HTML and CSS to set up the form—admitting that coding wasn't necessary.

He was pleasantly surprised by how easy it was to create and share the form without code. “If I wanted to, I could have just done an out-of-the-box implementation,” says Rob. “It was dead simple.”

And shortly after launching the new form, the team saw the results: the form converted more and better-qualified prospects.

“It took about six weeks to start seeing results, and we were getting more qualified leads," said Rob.

Using Typeform for client marketing campaigns

After seeing better-than-expected results for their own marketing campaigns, Rob and his team decided to offer Typeforms to their clients. While some were a bit hesitant at first, they quickly became fans when they saw the results.

"I ran some split tests and showed them the hard data: Typeform outperformed traditional lead-capture methods in every scenario, leading to more conversions. All I can say is that numbers talk." - Rob Brooks, Founder and Jeanius Marketer, Double Denim Marketing

Today, all Double Denim customers use Typeform exclusively in their marketing campaigns.

Branding CTAs and buttons

When creating Typeforms internally and for their clients, Double Denim can easily brand CTA buttons and interactive forms to ensure a seamless, cohesive experience.

They can customize colors, images, and more effortlessly or even apply brand kits to ensure every form is perfectly on-brand.

“I can customize the buttons and form to reflect customer branding. I can do it all without coding a single line or hiring a designer. Typeform does all the heavy lifting,” said Rob.

Qualifying leads with logic-based questions

By guiding leads through a series of questions based on their previous responses, Double Denim and its customers can easily differentiate and focus on the most qualified sales leads.

They can also automatically route inquiries to the right department, reducing workload and shortening response time. Rob shared an example of this in action:

“One of our customers has sales agencies across the U.S. When someone indicates that they need a certain type of service, they are automatically routed to the right agency for them.”

Some Double Denim customers combine Typeforms with their lead scoring. He explained, "Our customer uses a scale of one to three as to how good the lead is. If the lead indicates they need support today, that bumps up the score. If they have a gmail.com or yahoo.com address, the score is marked down."

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Integrating with Zapier, Pipedrive, and more

Typeform integrates with Double Denim’s tools—and its customers' tools—streamlining processes, increasing efficiency, and driving greater productivity. Rob explained that "Typeform integrates with all our tools, including Pipedrive, HubSpot, and Google Sheets," allowing Double Denim's two-person team to offer the same services as larger agencies—like powerful lead generation.

The Double Denim team uses integrations to automate everything and focus on building exceptional experiences that get their customers results.

"I use Typeform on all our customers’ landing pages because I can customize the buttons and form to reflect their branding. I can do it all without coding a single line or hiring a designer. Typeform does all the heavy lifting." - Rob Brooks, Founder and Jeanius Marketer, Double Denim Marketing

Results

Rob’s hypothesis about interactive forms was on-point. And the results? Seriously better than expected: Double Denim saw a 50% increase in leads with Typeform vs. regular static forms—for both itself and its customers.

"Typeform exceeded our wildest expectations, so we’re delighted—and our customers are ecstatic," said Rob. And how could they not be? Conversion rates doubled after switching to Typeform.

Rob expected a lift between 8% and 15% but shared that "one of our clients had a 7.75% conversion rate before switching to Typeform. It rocketed to 19.35%. Another saw conversions rise nearly 10 points from 11.2% to 21.6%.”

On top of higher conversion rates, Typeform helped Double Denim's clients grow the number of qualified leads:

“Asking the right questions in Typeform increased the number of qualified leads. We discounted individual inquiries from consumers and focused entirely on B2B prospects. We couldn’t have done that with static forms,” said Rob.

Using Typeform, Double Denim generated nearly 2,200 qualified leads for its clients, contributing almost half of the $8 million in customer revenue attributable to Double Denim’s marketing campaigns.

“We can trace $3.67 million in revenues directly to our Typeform campaigns. That’s almost everything our campaigns have earned in the last two years. It’s a remarkable result. A product I considered ‘nice to have’ turned out to be the foundation of our success.” - Rob Brooks, Founder and Jeanius Marketer, Double Denim Marketing

Typeform is instrumental to Double Denim’s success, from increasing ROI for clients to allowing them to focus their own resources on the most qualified leads.

Rob summed it up best, explaining that "Typeform gives us the tools to qualify leads with a few simple questions. It has also kept our expenses in check, allowing us to compete with bigger companies. Double Denim runs on Typeform, and that has kept us in business."

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