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Learn from industry experts and explore diverse perspectives about whatās trending in our space.
What is enriched data and how to leverage it for growth
Data makes the world go-round. With high expectations from customers and often limited interactions with them to get the data you need, enriched data can be the help you need to meet their needs. Learn what it is and how exactly it can be leveraged to drive success.
Lydia KentowskiĀ Ā |Ā Ā 07.2024
Tools of the trade: Lead generation tools for marketers
Sometimes it feels like customers are scarce, budgets are slim, and every sale is precious. A streamlined and effective process for generating leads is crucial to preventing any potential customers from slipping through the cracks, starting with the tools you use to manage the process.
Lydia KentowskiĀ Ā |Ā Ā 07.2024
How to map your customer journey (and build a better customer experience)
A stellar customer journey paves the way for a seamless customer experience (cx)āthey go hand in hand. Learn how to map your customer journey, understand the pathways your audience are actually taking, and build a better cx.
Sheena FronkĀ Ā |Ā Ā 07.2024
Sales and marketing (mis)alignment
Learn how sales and marketing misalignment impacts your growth goalsāand how to fix itābased on insights from our survey of 150 sales and marketing professionals.
TypeformĀ Ā |Ā Ā 07.2024
17 best ad campaigns that made marketing history
Ad campaigns aim to promote a particular product, service, or brand message. Check out the best ad campaigns that made headlines here.
TypeformĀ Ā |Ā Ā 06.2024
The color black: Psychology, meaning, & facts
The color black evokes mystery, power, fear, and even sadness. Hereās a closer look at the meaning of black, what it symbolizes, and some surprising facts.
TypeformĀ Ā |Ā Ā 06.2024
The respectful marketerās guide to marketing personalization
Consumers want both their privacy and personalization. So how exactly does the respectful marketer navigate this tightrope? Read on to learn how.
Lydia KentowskiĀ Ā |Ā Ā 06.2024
The irony of data privacy and personalization
Consumers want both data privacy and personalization. Though these themes sound in direct conflict, brands have to find a way to walk the tight rope of meeting both sides of customers' expectations. Here's how.
Kevin BranscumĀ Ā |Ā Ā 05.2024
Unlock smarter ecommerce with zero-party data
When you target your customers directly, you're building trust and bolstering your bottom line. Learn the ins and outs of zero-party data and how to leverage it for e-commerce success.
Lydia KentowskiĀ Ā |Ā Ā 05.2024
Likert scale surveys: Definition, examples, and how-tos
Conducting Likert scale surveys can improve your research. Learn how this rating scale works and can give you insightful data.
TypeformĀ Ā |Ā Ā 05.2024
What is relationship marketing? Best practices, examples, and more
Relationship marketing involves building connections with people over time to convert them into loyal customers. Here's how to do it.
TypeformĀ Ā |Ā Ā 05.2024
How to analyze survey data: Survey data analysis best practices
Survey data analysis involves reviewing raw materials and transforming them into key insights. Learn how to analyze survey data and best practices here.
TypeformĀ Ā |Ā Ā 05.2024
6 marketing trends to look out for in 2024
We're breaking down the top six trends in marketing for 2024, so you don't have to.
Sheena FronkĀ Ā |Ā Ā 04.2024
How to scale market research for your startup
Money may be tight at startups, but that doesnāt mean market research isnāt within reach. Hereās how to scale market research and make it attainable.
Lydia KentowskiĀ Ā |Ā Ā 04.2024
5 of the best Instagram photo editing apps
Instagram is about looking good. And with the right Instagram photo editing app, you can instantly up your Insta-game. Learn more about the apps to keep on your home screem
Norma VenturaĀ Ā |Ā Ā 04.2024
The challenge of collecting and maintaining zero-party data (and how AI can help)
Weāll admit: zero-party data takes work to collect, but itās more reliable than second or third-party data. And AI can help you manage it.
Alex ArmstrongĀ Ā |Ā Ā 04.2024
The data dilemma: How to complete the customer picture
Data fragmentation can wreak havoc on your organization's ability to meet customer needs. Here are three tips for bringing the customer picture together.
Daniel SandlerĀ Ā |Ā Ā 04.2024
Facebook event photo size: a simple guide
The 2024 Facebook event photo size is 1920 x 1005 pixelsāabout a 2:1 ratio. Learn what makes a great event header with examples here.
Norma VenturaĀ Ā |Ā Ā 04.2024
6 ways AI can help you build better marketing forms
AI helps you do what all new innovation promises to doāget your work done faster and easier, freeing up time for the plethora of tasks marketers face on the daily. Here are 6 ways AI can help you build better performing marketing forms.
Alex ArmstrongĀ Ā |Ā Ā 04.2024
GIFs that keep on giffing: 6 places to find the best GIFs
We all face a daily problemāor hourly, depending on how deep your GIF obsession goes: where to find the best GIFs. Don't worry, we've got you.
Norma VenturaĀ Ā |Ā Ā 04.2024
Revolutionizing customer segmentation: The power of zero-party data
The end of cookies doesn't mean the end of customer segmentation. With zero-party data, we think it's actually just the start of effective self-reporting for customers. Learn how zero-party data can unlock the next level of customer segmentation and targeting.
Lydia KentowskiĀ Ā |Ā Ā 03.2024
5 marketing quizzes and surveys to help you collect more (and better) zero-party data
Google is turning off third-party cookies in its Chrome browsers, joining Appleās Safari. Your next marketing move? Start collecting zero-party data.
Norma VenturaĀ Ā |Ā Ā 03.2024
Overcoming challenges in implementing zero-party data strategies
No one said collecting and implementing zero-party data was going to be easy. But it does help to know the challenges that lay ahead and solutions to help you keep the path.
Lydia KentowskiĀ Ā |Ā Ā 03.2024
6 ways to level up your marketing personalization
Just because you wonāt be able to use third-party cookies, doesnāt mean you canāt provide personalized experiences for your customers. You just need to change your approach to data collection.
Lydia KentowskiĀ Ā |Ā Ā 02.2024
Social media management tools: where do you even start?
Here are the 10 top social media management tools you need to know. Learn the advantages of social media marketing and how to grow your business with the right tools.
Norma VenturaĀ Ā |Ā Ā 02.2024
Progressive profiling: How to use micro-forms and quizzes to collect user data
Make collecting zero-party data easier on you and your users. Introduce micro-forms and quizzes throughout the user journey. Hereās how.
Alex ArmstrongĀ Ā |Ā Ā 02.2024
Getting more out of zero-party data: Strategies for customer engagement
For years, marketers have relied on third-party cookies to help create more personalized experiences for their audiences. With third-party cookies on the chopping block, it's time to pivot to zero-party data and rewrite the playbook. Learn how to craft a customer engagement strategy using zero-party data.
Lydia KentowskiĀ Ā |Ā Ā 01.2024
The psychology behind surveys: How to design questions that get results
What happens when you apply a little psychology magic to surveys? Tammy Duggan-HerdāHubSpot Sr. Marketing Manager and Social Psychology Ph.D.āshares 14 proven principles to help you write survey questions that actually get answered.
TypeformĀ Ā |Ā Ā 01.2024
Optimizing survey distribution: the ultimate guide
If marketing is your superpower, then you know that data fuels your success. And while surveys can be a powerful tool in the realm of data collection, without proper distribution, you could be leaving valuable insights on the table. Read more in our ultimate guide to survey distribution
Lydia KentowskiĀ Ā |Ā Ā 12.2023
The marketerās survival guide to the cookieless future
Third-party tracking cookies are already on their way out. But, without the mighty cookie to guide marketers' insights and strategies, what's one to do? Luckily, we've put together a concise guide to surviving the cookieless future.
Kevin BranscumĀ Ā |Ā Ā 12.2023
Life after third-party cookies: A recipe for better customer interactions
The end is nearā¦for third-party cookies. But marketers donāt have to scramble to respond to the coming change. They can shift their efforts to people-first data strategies and embrace a fresh way of delivering value.
TypeformĀ Ā |Ā Ā 10.2023
Type the way you talk: 14 tips for better online conversations
Looking to connect with your audience? Hereās your interactive guide to sounding more conversational online.
Steve HoweĀ Ā |Ā Ā 10.2023
Feedback vs. behavior: What do customers really want?
Humans are funny. What we say doesnāt always match how we behave. To crack the code on customer loyalty, youāll need qualitative and quantitative data. Learn how to bridge the gap in this article.
TypeformĀ Ā |Ā Ā 10.2023
Unlocking insights: The best questions to ask your customers
Discover the power of asking the right questions to understand customer needs and preferences. Learn how to ask the right questions, connect with your audience, and supercharge your products and services using valuable customer feedback.
Lydia KentowskiĀ Ā |Ā Ā 09.2023
Why AI-powered marketing teams are about to do their best work yet
Generative AI has taken the world by stormāand the impact has been enormous for marketers. Typeformās CPO, Oji Udezue, shares how marketers can tap into the power of AI for greater efficiency and how Typeform uses AI to help brands understand and engage with their audience.
Kevin BranscumĀ Ā |Ā Ā 09.2023
5 networking skills to try at your next event
Networking events can be a huge opportunity, or a massive source of anxiety. Follow these 5 networking tips to make the most of each interaction.
Lydia KentowskiĀ Ā |Ā Ā 09.2023
What to look for when adding a photo to your blog
Choosing the best website photo is just as vital as figuring out the right words. Donāt believe me? Ask the baby with the thermal blob.
Simon DumontĀ Ā |Ā Ā 08.2023
How to get started with research-driven content marketing
How do you take your content from good to great? Research. In this guide, we spoke with PeerSignalās Camille Trent and Some Good Contentās John Bonini to explore the value of research-backed content.
TypeformĀ Ā |Ā Ā 08.2023
7 Apps to make marketers better creatives
In this article, we'll explore 7 game-changing apps that bridge the gap between marketing expertise and creative needs, helping you become a more efficient and inspired marketer.
Lydia KentowskiĀ Ā |Ā Ā 07.2023
How listening to your customers builds a better business
Whether youāre just getting started with VOC insights or looking for ways to fine-tune your listening skills, youāre in the right place. Read on to find wisdom from the superstars of the marketing worldāwhere to find customer feedback, how to listen, and how to turn insights into action.
TypeformĀ Ā |Ā Ā 07.2023
I'm a marketer, here's why I'm not afraid of AI
Why AI isn't coming for your job, how to leverage AI to be a better marketer, and whyāfrom one marketer to another-I'm not worried about job prospects.
Lydia KentowskiĀ Ā |Ā Ā 06.2023
Qualitative vs Quantitative data: What's the difference and how do I collect it with forms?
Qualitative and quantitative data is key to uncovering valuable insights for your business. Understanding the purpose of both types of research, and how to go about collecting it can help you create a better respondant experience and, in turn, uncover more relevant insights.
Lydia KentowskiĀ Ā |Ā Ā 06.2023
Zeroing in on zero-party data: What marketers are saying
With the end of the era of cookies effectively coming to a close at the end of 2024, harnessing the importance of zero-party data has never been of higher importance. We put our ears to the ground to hear what marketers are actually saying about zero-party data, ongoing themes in the industry, and what this all means for you.
TypeformĀ Ā |Ā Ā 05.2023
Forms, surveys, quizzes, and polls: selecting the right tool for the job
Forms, surveys, quizzes, and polls are all powerful tools, but when and how you use them make all the difference. In this quick guide, we'll define them, outline key differences, and lay out when (and when not) to use them.
Lydia KentowskiĀ Ā |Ā Ā 04.2023
The buzz about generative AI: what top marketers have to say
Whatever your feelings about generative AI, itās not going away anytime soon. If you intend to stay competitive, itās time to take a serious look at how AI is shaping marketingāand how you can use it to your advantage.
Kevin BranscumĀ Ā |Ā Ā 04.2023
The future of formsāpredictions and trends
Online form experiences benefit businesses and customers alike. With the cookieless future upon us, insights gathered directly from the source (zero-party data) will play an even more important role. So, what's in store for forms, quizzes, surveys, and polls?
TypeformĀ Ā |Ā Ā 02.2023
Forms: the secret to a successful business
Understanding the needs, wants, and struggles of your customers is the key to building relationships that can catapult your business from so-so to top-tier.
Lydia KentowskiĀ Ā |Ā Ā 01.2023
How generative AI is transforming marketingāfor better or worse
From creating highly personalized customer experiences to freeing up resources for more complex tasks, generative AI has something to offer every marketerābut approach with caution and handle with care.
Kevin BranscumĀ Ā |Ā Ā 12.2022
The best way for businesses to survive a recession? Donāt lose your customers.
When times are tough, rather than cut your marketing budget, focus it on retention and improving the customer experience. Thatās how youāll keep customersāand your bottom lineāhappy.
Karrie SandersonĀ Ā |Ā Ā 09.2022
Is the data-driven age of marketing attribution coming to an end?
Why ādark socialā habits, tighter privacy laws, and impending tracking limitations are forcing marketers to rethink attribution in a cookieless future.
Kevin BranscumĀ Ā |Ā Ā 07.2022
How to generate demand with B2B marketing expert Chris Walker
Dive into our conversation with Chris Walker, Founder and CEO of Refine Labs, a progressive demand generation firm specializing in groundbreaking B2B marketing.
TypeformĀ Ā |Ā Ā 06.2022
It takes a village to raise a community
Typeform's Senior Online Community Strategist, Gabriel Fraga, shares all of the twists and turns of creating an online community from scratch.
Gabriel FragaĀ Ā |Ā Ā 05.2021
Voice of the Customer: Typeformās guide to turning customer feedback into action
An in-depth look at our VOC process, and insights on how we use it to shape our business.
Cristina MarcelĆ³Ā Ā |Ā Ā 12.2020
Building a Superhuman growth funnel to find product-market fit
How do you make space in a crowded market? See how the world's fastest email experience does it by automatically pre-qualifying prospects to focus on delivering a perfect experience.
Vakis RigasĀ Ā |Ā Ā 05.2020
Typetalks presents: Nir Eyal on tech habits and sushi rules
A chat with behavioral designer and Hooked author on conversational interfaces, assistant-as-app, and the future of tech.
Eric JohnsonĀ Ā |Ā Ā 08.2019
Why startups should grow slow before they grow fast
SaaS startup Chameleon is three years into being an overnight success. Could slow growth be the new secret for Silicon Valley success?
Pulkit AgrawalĀ Ā |Ā Ā 08.2019
What businesses can learn from a Professor of Social Interaction
We sat down with Professor Elizabeth Stokoe to talk about fake rapport, āburden,ā and always putting your customerās interests first.
Simon DumontĀ Ā |Ā Ā 07.2019
Lost on a beach: an interview with designpreneur Tomas Laurinavicius
Wake up to a sunrise in Thailand. Explore new and ancient Europe. Pull papaya right off a tree in Central America. Six months here, three months there. All while working 5.5 hours a day. Behold the lifestyle of Tomas Laurinavicius.
Eric JohnsonĀ Ā |Ā Ā 07.2019
Typetalks presents: digital marketing maverick David Berkowitz
Getting insights from data, storytelling vs. storymaking, and how he'd spend your $10,000.
Eric JohnsonĀ Ā |Ā Ā 06.2019
In search of the ultimate user experience
Are you ready for the next evolution of UX: the human experience?
Paul CampilloĀ Ā |Ā Ā 05.2019
Machines or Humans: whoās cracking the language barrier?
Perfect translations to any language in an instant? We spoke with Unbabel CEO Vasco Pedro on how they do this, and the future of brain-machine interfaces.
Eric JohnsonĀ Ā |Ā Ā 05.2019
Segment your audience and make your marketing more meaningful
Customer segmentation helps you divide your audience to create more meaningful interactions that get better business results. Here's four ways to do it.
Reuben YonatanĀ Ā |Ā Ā 04.2019
Zapier CEO Wade Foster on creating sticky startups
Zapier lets you connect over 1,000 apps with just a few button clicks. But whoās the architect behind this bridge-building app?
Eric JohnsonĀ Ā |Ā Ā 03.2019
Is your customer feedback experience incomplete?
32. 11. 45. Now what? Discover how startup Appcues turned their customer feedback scores into something they could actually use.
Shonak āNakā PatelĀ Ā |Ā Ā 09.2018
How to get more Facebook likes: be a social media Shakira
Donāt resort to buying Facebook likes. Get more Facebook likes in an engaging way which wonāt bust the bank. Follow our Facebook tips and get posting.
Kirsty FinlaysonĀ Ā |Ā Ā 05.2018
What is enriched data and how to leverage it for growth
Data makes the world go-round. With high expectations from customers and often limited interactions with them to get the data you need, enriched data can be the help you need to meet their needs. Learn what it is and how exactly it can be leveraged to drive success.
Lydia KentowskiĀ Ā |Ā Ā 07.2024
Tools of the trade: Lead generation tools for marketers
Sometimes it feels like customers are scarce, budgets are slim, and every sale is precious. A streamlined and effective process for generating leads is crucial to preventing any potential customers from slipping through the cracks, starting with the tools you use to manage the process.
Lydia KentowskiĀ Ā |Ā Ā 07.2024
How to map your customer journey (and build a better customer experience)
A stellar customer journey paves the way for a seamless customer experience (cx)āthey go hand in hand. Learn how to map your customer journey, understand the pathways your audience are actually taking, and build a better cx.
Sheena FronkĀ Ā |Ā Ā 07.2024
Sales and marketing (mis)alignment
Learn how sales and marketing misalignment impacts your growth goalsāand how to fix itābased on insights from our survey of 150 sales and marketing professionals.
TypeformĀ Ā |Ā Ā 07.2024
17 best ad campaigns that made marketing history
Ad campaigns aim to promote a particular product, service, or brand message. Check out the best ad campaigns that made headlines here.
TypeformĀ Ā |Ā Ā 06.2024
The color black: Psychology, meaning, & facts
The color black evokes mystery, power, fear, and even sadness. Hereās a closer look at the meaning of black, what it symbolizes, and some surprising facts.
TypeformĀ Ā |Ā Ā 06.2024
The respectful marketerās guide to marketing personalization
Consumers want both their privacy and personalization. So how exactly does the respectful marketer navigate this tightrope? Read on to learn how.
Lydia KentowskiĀ Ā |Ā Ā 06.2024
The irony of data privacy and personalization
Consumers want both data privacy and personalization. Though these themes sound in direct conflict, brands have to find a way to walk the tight rope of meeting both sides of customers' expectations. Here's how.
Kevin BranscumĀ Ā |Ā Ā 05.2024
Unlock smarter ecommerce with zero-party data
When you target your customers directly, you're building trust and bolstering your bottom line. Learn the ins and outs of zero-party data and how to leverage it for e-commerce success.
Lydia KentowskiĀ Ā |Ā Ā 05.2024
Likert scale surveys: Definition, examples, and how-tos
Conducting Likert scale surveys can improve your research. Learn how this rating scale works and can give you insightful data.
TypeformĀ Ā |Ā Ā 05.2024
What is relationship marketing? Best practices, examples, and more
Relationship marketing involves building connections with people over time to convert them into loyal customers. Here's how to do it.
TypeformĀ Ā |Ā Ā 05.2024
How to analyze survey data: Survey data analysis best practices
Survey data analysis involves reviewing raw materials and transforming them into key insights. Learn how to analyze survey data and best practices here.
TypeformĀ Ā |Ā Ā 05.2024
6 marketing trends to look out for in 2024
We're breaking down the top six trends in marketing for 2024, so you don't have to.
Sheena FronkĀ Ā |Ā Ā 04.2024
How to scale market research for your startup
Money may be tight at startups, but that doesnāt mean market research isnāt within reach. Hereās how to scale market research and make it attainable.
Lydia KentowskiĀ Ā |Ā Ā 04.2024
5 of the best Instagram photo editing apps
Instagram is about looking good. And with the right Instagram photo editing app, you can instantly up your Insta-game. Learn more about the apps to keep on your home screem
Norma VenturaĀ Ā |Ā Ā 04.2024
The challenge of collecting and maintaining zero-party data (and how AI can help)
Weāll admit: zero-party data takes work to collect, but itās more reliable than second or third-party data. And AI can help you manage it.
Alex ArmstrongĀ Ā |Ā Ā 04.2024
The data dilemma: How to complete the customer picture
Data fragmentation can wreak havoc on your organization's ability to meet customer needs. Here are three tips for bringing the customer picture together.
Daniel SandlerĀ Ā |Ā Ā 04.2024
Facebook event photo size: a simple guide
The 2024 Facebook event photo size is 1920 x 1005 pixelsāabout a 2:1 ratio. Learn what makes a great event header with examples here.
Norma VenturaĀ Ā |Ā Ā 04.2024
6 ways AI can help you build better marketing forms
AI helps you do what all new innovation promises to doāget your work done faster and easier, freeing up time for the plethora of tasks marketers face on the daily. Here are 6 ways AI can help you build better performing marketing forms.
Alex ArmstrongĀ Ā |Ā Ā 04.2024
GIFs that keep on giffing: 6 places to find the best GIFs
We all face a daily problemāor hourly, depending on how deep your GIF obsession goes: where to find the best GIFs. Don't worry, we've got you.
Norma VenturaĀ Ā |Ā Ā 04.2024
Revolutionizing customer segmentation: The power of zero-party data
The end of cookies doesn't mean the end of customer segmentation. With zero-party data, we think it's actually just the start of effective self-reporting for customers. Learn how zero-party data can unlock the next level of customer segmentation and targeting.
Lydia KentowskiĀ Ā |Ā Ā 03.2024
5 marketing quizzes and surveys to help you collect more (and better) zero-party data
Google is turning off third-party cookies in its Chrome browsers, joining Appleās Safari. Your next marketing move? Start collecting zero-party data.
Norma VenturaĀ Ā |Ā Ā 03.2024
Overcoming challenges in implementing zero-party data strategies
No one said collecting and implementing zero-party data was going to be easy. But it does help to know the challenges that lay ahead and solutions to help you keep the path.
Lydia KentowskiĀ Ā |Ā Ā 03.2024
6 ways to level up your marketing personalization
Just because you wonāt be able to use third-party cookies, doesnāt mean you canāt provide personalized experiences for your customers. You just need to change your approach to data collection.
Lydia KentowskiĀ Ā |Ā Ā 02.2024
Social media management tools: where do you even start?
Here are the 10 top social media management tools you need to know. Learn the advantages of social media marketing and how to grow your business with the right tools.
Norma VenturaĀ Ā |Ā Ā 02.2024
Progressive profiling: How to use micro-forms and quizzes to collect user data
Make collecting zero-party data easier on you and your users. Introduce micro-forms and quizzes throughout the user journey. Hereās how.
Alex ArmstrongĀ Ā |Ā Ā 02.2024
Getting more out of zero-party data: Strategies for customer engagement
For years, marketers have relied on third-party cookies to help create more personalized experiences for their audiences. With third-party cookies on the chopping block, it's time to pivot to zero-party data and rewrite the playbook. Learn how to craft a customer engagement strategy using zero-party data.
Lydia KentowskiĀ Ā |Ā Ā 01.2024
The psychology behind surveys: How to design questions that get results
What happens when you apply a little psychology magic to surveys? Tammy Duggan-HerdāHubSpot Sr. Marketing Manager and Social Psychology Ph.D.āshares 14 proven principles to help you write survey questions that actually get answered.
TypeformĀ Ā |Ā Ā 01.2024
Optimizing survey distribution: the ultimate guide
If marketing is your superpower, then you know that data fuels your success. And while surveys can be a powerful tool in the realm of data collection, without proper distribution, you could be leaving valuable insights on the table. Read more in our ultimate guide to survey distribution
Lydia KentowskiĀ Ā |Ā Ā 12.2023
The marketerās survival guide to the cookieless future
Third-party tracking cookies are already on their way out. But, without the mighty cookie to guide marketers' insights and strategies, what's one to do? Luckily, we've put together a concise guide to surviving the cookieless future.
Kevin BranscumĀ Ā |Ā Ā 12.2023
Life after third-party cookies: A recipe for better customer interactions
The end is nearā¦for third-party cookies. But marketers donāt have to scramble to respond to the coming change. They can shift their efforts to people-first data strategies and embrace a fresh way of delivering value.
TypeformĀ Ā |Ā Ā 10.2023
Type the way you talk: 14 tips for better online conversations
Looking to connect with your audience? Hereās your interactive guide to sounding more conversational online.
Steve HoweĀ Ā |Ā Ā 10.2023
Feedback vs. behavior: What do customers really want?
Humans are funny. What we say doesnāt always match how we behave. To crack the code on customer loyalty, youāll need qualitative and quantitative data. Learn how to bridge the gap in this article.
TypeformĀ Ā |Ā Ā 10.2023
Unlocking insights: The best questions to ask your customers
Discover the power of asking the right questions to understand customer needs and preferences. Learn how to ask the right questions, connect with your audience, and supercharge your products and services using valuable customer feedback.
Lydia KentowskiĀ Ā |Ā Ā 09.2023
Why AI-powered marketing teams are about to do their best work yet
Generative AI has taken the world by stormāand the impact has been enormous for marketers. Typeformās CPO, Oji Udezue, shares how marketers can tap into the power of AI for greater efficiency and how Typeform uses AI to help brands understand and engage with their audience.
Kevin BranscumĀ Ā |Ā Ā 09.2023
5 networking skills to try at your next event
Networking events can be a huge opportunity, or a massive source of anxiety. Follow these 5 networking tips to make the most of each interaction.
Lydia KentowskiĀ Ā |Ā Ā 09.2023
What to look for when adding a photo to your blog
Choosing the best website photo is just as vital as figuring out the right words. Donāt believe me? Ask the baby with the thermal blob.
Simon DumontĀ Ā |Ā Ā 08.2023
How to get started with research-driven content marketing
How do you take your content from good to great? Research. In this guide, we spoke with PeerSignalās Camille Trent and Some Good Contentās John Bonini to explore the value of research-backed content.
TypeformĀ Ā |Ā Ā 08.2023
7 Apps to make marketers better creatives
In this article, we'll explore 7 game-changing apps that bridge the gap between marketing expertise and creative needs, helping you become a more efficient and inspired marketer.
Lydia KentowskiĀ Ā |Ā Ā 07.2023
How listening to your customers builds a better business
Whether youāre just getting started with VOC insights or looking for ways to fine-tune your listening skills, youāre in the right place. Read on to find wisdom from the superstars of the marketing worldāwhere to find customer feedback, how to listen, and how to turn insights into action.
TypeformĀ Ā |Ā Ā 07.2023
I'm a marketer, here's why I'm not afraid of AI
Why AI isn't coming for your job, how to leverage AI to be a better marketer, and whyāfrom one marketer to another-I'm not worried about job prospects.
Lydia KentowskiĀ Ā |Ā Ā 06.2023
Qualitative vs Quantitative data: What's the difference and how do I collect it with forms?
Qualitative and quantitative data is key to uncovering valuable insights for your business. Understanding the purpose of both types of research, and how to go about collecting it can help you create a better respondant experience and, in turn, uncover more relevant insights.
Lydia KentowskiĀ Ā |Ā Ā 06.2023
Zeroing in on zero-party data: What marketers are saying
With the end of the era of cookies effectively coming to a close at the end of 2024, harnessing the importance of zero-party data has never been of higher importance. We put our ears to the ground to hear what marketers are actually saying about zero-party data, ongoing themes in the industry, and what this all means for you.
TypeformĀ Ā |Ā Ā 05.2023
Forms, surveys, quizzes, and polls: selecting the right tool for the job
Forms, surveys, quizzes, and polls are all powerful tools, but when and how you use them make all the difference. In this quick guide, we'll define them, outline key differences, and lay out when (and when not) to use them.
Lydia KentowskiĀ Ā |Ā Ā 04.2023
The buzz about generative AI: what top marketers have to say
Whatever your feelings about generative AI, itās not going away anytime soon. If you intend to stay competitive, itās time to take a serious look at how AI is shaping marketingāand how you can use it to your advantage.
Kevin BranscumĀ Ā |Ā Ā 04.2023
The future of formsāpredictions and trends
Online form experiences benefit businesses and customers alike. With the cookieless future upon us, insights gathered directly from the source (zero-party data) will play an even more important role. So, what's in store for forms, quizzes, surveys, and polls?
TypeformĀ Ā |Ā Ā 02.2023
Forms: the secret to a successful business
Understanding the needs, wants, and struggles of your customers is the key to building relationships that can catapult your business from so-so to top-tier.
Lydia KentowskiĀ Ā |Ā Ā 01.2023
How generative AI is transforming marketingāfor better or worse
From creating highly personalized customer experiences to freeing up resources for more complex tasks, generative AI has something to offer every marketerābut approach with caution and handle with care.
Kevin BranscumĀ Ā |Ā Ā 12.2022
The best way for businesses to survive a recession? Donāt lose your customers.
When times are tough, rather than cut your marketing budget, focus it on retention and improving the customer experience. Thatās how youāll keep customersāand your bottom lineāhappy.
Karrie SandersonĀ Ā |Ā Ā 09.2022
Is the data-driven age of marketing attribution coming to an end?
Why ādark socialā habits, tighter privacy laws, and impending tracking limitations are forcing marketers to rethink attribution in a cookieless future.
Kevin BranscumĀ Ā |Ā Ā 07.2022
How to generate demand with B2B marketing expert Chris Walker
Dive into our conversation with Chris Walker, Founder and CEO of Refine Labs, a progressive demand generation firm specializing in groundbreaking B2B marketing.
TypeformĀ Ā |Ā Ā 06.2022
It takes a village to raise a community
Typeform's Senior Online Community Strategist, Gabriel Fraga, shares all of the twists and turns of creating an online community from scratch.
Gabriel FragaĀ Ā |Ā Ā 05.2021
Voice of the Customer: Typeformās guide to turning customer feedback into action
An in-depth look at our VOC process, and insights on how we use it to shape our business.
Cristina MarcelĆ³Ā Ā |Ā Ā 12.2020
Building a Superhuman growth funnel to find product-market fit
How do you make space in a crowded market? See how the world's fastest email experience does it by automatically pre-qualifying prospects to focus on delivering a perfect experience.
Vakis RigasĀ Ā |Ā Ā 05.2020
Typetalks presents: Nir Eyal on tech habits and sushi rules
A chat with behavioral designer and Hooked author on conversational interfaces, assistant-as-app, and the future of tech.
Eric JohnsonĀ Ā |Ā Ā 08.2019
Why startups should grow slow before they grow fast
SaaS startup Chameleon is three years into being an overnight success. Could slow growth be the new secret for Silicon Valley success?
Pulkit AgrawalĀ Ā |Ā Ā 08.2019
What businesses can learn from a Professor of Social Interaction
We sat down with Professor Elizabeth Stokoe to talk about fake rapport, āburden,ā and always putting your customerās interests first.
Simon DumontĀ Ā |Ā Ā 07.2019
Lost on a beach: an interview with designpreneur Tomas Laurinavicius
Wake up to a sunrise in Thailand. Explore new and ancient Europe. Pull papaya right off a tree in Central America. Six months here, three months there. All while working 5.5 hours a day. Behold the lifestyle of Tomas Laurinavicius.
Eric JohnsonĀ Ā |Ā Ā 07.2019
Typetalks presents: digital marketing maverick David Berkowitz
Getting insights from data, storytelling vs. storymaking, and how he'd spend your $10,000.
Eric JohnsonĀ Ā |Ā Ā 06.2019
In search of the ultimate user experience
Are you ready for the next evolution of UX: the human experience?
Paul CampilloĀ Ā |Ā Ā 05.2019
Machines or Humans: whoās cracking the language barrier?
Perfect translations to any language in an instant? We spoke with Unbabel CEO Vasco Pedro on how they do this, and the future of brain-machine interfaces.
Eric JohnsonĀ Ā |Ā Ā 05.2019
Segment your audience and make your marketing more meaningful
Customer segmentation helps you divide your audience to create more meaningful interactions that get better business results. Here's four ways to do it.
Reuben YonatanĀ Ā |Ā Ā 04.2019
Zapier CEO Wade Foster on creating sticky startups
Zapier lets you connect over 1,000 apps with just a few button clicks. But whoās the architect behind this bridge-building app?
Eric JohnsonĀ Ā |Ā Ā 03.2019
Is your customer feedback experience incomplete?
32. 11. 45. Now what? Discover how startup Appcues turned their customer feedback scores into something they could actually use.
Shonak āNakā PatelĀ Ā |Ā Ā 09.2018
How to get more Facebook likes: be a social media Shakira
Donāt resort to buying Facebook likes. Get more Facebook likes in an engaging way which wonāt bust the bank. Follow our Facebook tips and get posting.
Kirsty FinlaysonĀ Ā |Ā Ā 05.2018