Opinions & Expertise
Learn from industry experts and explore diverse perspectives about what’s trending in our space.
Life after third-party cookies: A recipe for better customer interactions
The end is near…for third-party cookies. But marketers don’t have to scramble to respond to the coming change. They can shift their efforts to people-first data strategies and embrace a fresh way of delivering value.
Typeform | 10.2023
Feedback vs. behavior: What do customers really want?
Humans are funny. What we say doesn’t always match how we behave. To crack the code on customer loyalty, you’ll need qualitative and quantitative data. Learn how to bridge the gap in this article.
Typeform | 10.2023
Type the way you talk: 14 tips for better online conversations
Looking to connect with your audience? Here’s your interactive guide to sounding more conversational online.
Steve Howe | 10.2023
Unlocking insights: The best questions to ask your customers
Discover the power of asking the right questions to understand customer needs and preferences. Learn how to ask the right questions, connect with your audience, and supercharge your products and services using valuable customer feedback.
Lydia Kentowski | 09.2023
10 fascinating facts and symbolic meanings of the color black
How does the color black make you feel? From Einstein and Jay-Z, to Black Friday and the Model T—here are 10 fascinating things you should know about black.
Eric Johnson | 09.2023
5 networking skills to try at your next event
Networking events can be a huge opportunity, or a massive source of anxiety. Follow these 5 networking tips to make the most of each interaction.
Lydia Kentowski | 09.2023
Why AI-powered marketing teams are about to do their best work yet
Generative AI has taken the world by storm—and the impact has been enormous for marketers. Typeform’s CPO, Oji Udezue, shares how marketers can tap into the power of AI for greater efficiency and how Typeform uses AI to help brands understand and engage with their audience.
Kevin Branscum | 09.2023
What to look for when adding a photo to your blog
Choosing the best website photo is just as vital as figuring out the right words. Don’t believe me? Ask the baby with the thermal blob.
Simon Dumont | 08.2023
How to get started with research-driven content marketing
How do you take your content from good to great? Research. In this guide, we spoke with PeerSignal’s Camille Trent and Some Good Content’s John Bonini to explore the value of research-backed content.
Typeform | 08.2023
The 15 ad campaigns that made marketing history
What makes a memorable ad campaign? We asked the pros. Dive into the remarkable campaigns that 15 marketers say they'll never forget.
Beatrice Murray-Nag | 08.2023
7 Apps to make marketers better creatives
In this article, we'll explore 7 game-changing apps that bridge the gap between marketing expertise and creative needs, helping you become a more efficient and inspired marketer.
Lydia Kentowski | 07.2023
How listening to your customers builds a better business
Whether you’re just getting started with VOC insights or looking for ways to fine-tune your listening skills, you’re in the right place. Read on to find wisdom from the superstars of the marketing world—where to find customer feedback, how to listen, and how to turn insights into action.
Typeform | 07.2023
I'm a marketer, here's why I'm not afraid of AI
Why AI isn't coming for your job, how to leverage AI to be a better marketer, and why—from one marketer to another-I'm not worried about job prospects.
Lydia Kentowski | 06.2023
Qualitative vs Quantitative data: What's the difference and how do I collect it with forms?
Qualitative and quantitative data is key to uncovering valuable insights for your business. Understanding the purpose of both types of research, and how to go about collecting it can help you create a better respondant experience and, in turn, uncover more relevant insights.
Lydia Kentowski | 06.2023
Zeroing in on zero-party data: What marketers are saying
With the end of the era of cookies effectively coming to a close at the end of 2024, harnessing the importance of zero-party data has never been of higher importance. We put our ears to the ground to hear what marketers are actually saying about zero-party data, ongoing themes in the industry, and what this all means for you.
Typeform | 05.2023
Forms, surveys, quizzes, and polls: selecting the right tool for the job
Forms, surveys, quizzes, and polls are all powerful tools, but when and how you use them make all the difference. In this quick guide, we'll define them, outline key differences, and lay out when (and when not) to use them.
Lydia Kentowski | 04.2023
The buzz about generative AI: what top marketers have to say
Whatever your feelings about generative AI, it’s not going away anytime soon. If you intend to stay competitive, it’s time to take a serious look at how AI is shaping marketing—and how you can use it to your advantage.
Kevin Branscum | 04.2023
The future of forms—predictions and trends
Online form experiences benefit businesses and customers alike. With the cookieless future upon us, insights gathered directly from the source (zero-party data) will play an even more important role. So, what's in store for forms, quizzes, surveys, and polls?
Typeform | 02.2023
Forms: the secret to a successful business
Understanding the needs, wants, and struggles of your customers is the key to building relationships that can catapult your business from so-so to top-tier.
Lydia Kentowski | 01.2023
How generative AI is transforming marketing—for better or worse
From creating highly personalized customer experiences to freeing up resources for more complex tasks, generative AI has something to offer every marketer—but approach with caution and handle with care.
Kevin Branscum | 12.2022
The best way for businesses to survive a recession? Don’t lose your customers.
When times are tough, rather than cut your marketing budget, focus it on retention and improving the customer experience. That’s how you’ll keep customers—and your bottom line—happy.
Karrie Sanderson | 09.2022
Is the data-driven age of marketing attribution coming to an end?
Why “dark social” habits, tighter privacy laws, and impending tracking limitations are forcing marketers to rethink attribution in a cookieless future.
Kevin Branscum | 07.2022
What B2B and B2C marketing (should) have in common
At the core, B2B and B2C marketing is just people engaging with people: why a human-centered approach is vital to success.
Karrie Sanderson | 07.2022
How to generate demand with B2B marketing expert Chris Walker
Dive into our conversation with Chris Walker, Founder and CEO of Refine Labs, a progressive demand generation firm specializing in groundbreaking B2B marketing.
Typeform | 06.2022
Find your superpower: 3 steps to a skills survey
Sometimes, we’re so used to doing what we do best, we can’t stand back and admire it. Business coach Kim Kaupe asked some of her favorite people which qualities they appreciate in her. Here, she explains how she did it, and where the answers pointed next.
Kim Kaupe | 02.2022
Accessibility Research: How to get started
Typeform's journey into accessibility research and ways you can get started, too.
Olga Hörding | 11.2021
It takes a village to raise a community
Typeform's Senior Online Community Strategist, Gabriel Fraga, shares all of the twists and turns of creating an online community from scratch.
Gabriel Fraga | 05.2021
Voice of the Customer: Typeform’s guide to turning customer feedback into action
An in-depth look at our VOC process, and insights on how we use it to shape our business.
Cristina Marceló | 12.2020
Remote working for employees vs CEOs
Pandemic working has been a tough transition for most of us. But, after surveying 2,000 remote-working folks, we had some pretty surprising findings.
Teresa Lee | 11.2020
Be kind to your mind: 2020 won’t get the best of us
In appreciation for this tougher than usual year, Typeformers share thoughts about what's keeping them up at night, and what helps them rest more peacefully.
Maite Mugica | 10.2020
Living by my therapist's advice: a 30-day trial
I wanted to be fixed. Instead, my therapist gave me a set of tools to help navigate difficult conversations. Here's what happened.
Will Allen-Mersh | 10.2020
Building a Superhuman growth funnel to find product-market fit
How do you make space in a crowded market? See how the world's fastest email experience does it by automatically pre-qualifying prospects to focus on delivering a perfect experience.
Vakis Rigas | 05.2020
How to support a friend struggling with mental health (by someone who recently struggled)
A personal account of depression and how to navigate through supporting others in their difficult time with empathy and listening.
Will Allen-Mersh | 05.2020
Typetalks presents: Nir Eyal on tech habits and sushi rules
A chat with behavioral designer and Hooked author on conversational interfaces, assistant-as-app, and the future of tech.
Eric Johnson | 08.2019
Why startups should grow slow before they grow fast
SaaS startup Chameleon is three years into being an overnight success. Could slow growth be the new secret for Silicon Valley success?
Pulkit Agrawal | 08.2019
What businesses can learn from a Professor of Social Interaction
We sat down with Professor Elizabeth Stokoe to talk about fake rapport, “burden,” and always putting your customer’s interests first.
Simon Dumont | 07.2019
Lost on a beach: an interview with designpreneur Tomas Laurinavicius
Wake up to a sunrise in Thailand. Explore new and ancient Europe. Pull papaya right off a tree in Central America. Six months here, three months there. All while working 5.5 hours a day. Behold the lifestyle of Tomas Laurinavicius.
Eric Johnson | 07.2019
Typetalks presents: digital marketing maverick David Berkowitz
Getting insights from data, storytelling vs. storymaking, and how he'd spend your $10,000.
Eric Johnson | 06.2019
In search of the ultimate user experience
Are you ready for the next evolution of UX: the human experience?
Paul Campillo | 05.2019
Machines or Humans: who’s cracking the language barrier?
Perfect translations to any language in an instant? We spoke with Unbabel CEO Vasco Pedro on how they do this, and the future of brain-machine interfaces.
Eric Johnson | 05.2019
Segment your audience and make your marketing more meaningful
Customer segmentation helps you divide your audience to create more meaningful interactions that get better business results. Here's four ways to do it.
Reuben Yonatan | 04.2019
Zapier CEO Wade Foster on creating sticky startups
Zapier lets you connect over 1,000 apps with just a few button clicks. But who’s the architect behind this bridge-building app?
Eric Johnson | 03.2019
2019 marketing trends: the 5 we're betting on
Get ahead of the crowd with these five marketing trends. Embrace your inner storyteller, start collecting the snippets, and get creating your chatbots.
Kirsty Finlayson | 01.2019
Is your customer feedback experience incomplete?
32. 11. 45. Now what? Discover how startup Appcues turned their customer feedback scores into something they could actually use.
Shonak “Nak” Patel | 09.2018
Social media trends 2019: now you see it, now you don’t
Want to stay relevant on social media? Move with the change, learn fast, and never stop experimenting. Learn how to keep up with social media trends here.
Samina Virani | 08.2018
How to get more Facebook likes: be a social media Shakira
Don’t resort to buying Facebook likes. Get more Facebook likes in an engaging way which won’t bust the bank. Follow our Facebook tips and get posting.
Kirsty Finlayson | 05.2018
7 surveys to grow your business fast
Business need a boost? Rule number one: don't make it harder than it needs to be. You just need to ask the right questions to the people who matter most.
Eric Johnson | 05.2017
Typetalks presents: Cofounder David Okuniev on conversational tech
Has the time come to take conversational technology seriously? And is anyone doing it well?
Paul Campillo | 03.2017
9 lessons @POTUS taught us about social media
Learn the golden rules of social media marketing—as demonstrated by Barack Obama himself.
Beatrice Murray-Nag | 05.2016