Event feedback helps you find out what to repeat and what to avoid repeating. Success is always in the eyes of the participant, so you’ll always learn from their perspective. Second, an event feedback survey helps you learn which marketing channels were effective, why people came, and how your event planning can improve in the future.
For inspiration, check out our post-event survey template above. It uses mostly Multiple choice, Rating and Opinion scale. These questions get reports that are easy to act on and learn from. Remember that open-ended questions, while possibly more valuable to you, increase dropout rates. However, the more engaged your audience is with your brand, the more you can use them.
First, channel your feedback to the person responsible. Second, look for patterns. If there’s a recurring issue, then prioritize it and get it handled. You don’t want your events to be known for being “too cold” or “rude baristas.” Finally, follow-up with participants if certain feedback isn’t clear. Make sure you ask for email addresses and if you can contact them again.
It depends. You may not need incentives if you have a strong brand with loyal customers. But if you think people need it to give feedback, particularly if it’s a long survey, then add some but tie them to your product or services. Customers may appreciate discounts or special offers over an Amazon gift card. But try to avoid cash incentives — people will happily grab your money but give shallow feedback in return.