This is what you came for—the good stuff.
Here are the types of survey questions you should be using:
Maybe that’s exactly what you needed—seven types of survey questions. Great. But maybe you’re looking for more. Maybe, you want some of our juiciest tips for writing better questions. Or maybe you want to hear what a psychology researcher-turned-marketer thinks you should do. Then you should read on.
We live in the Information Age, a time where data is a source of capital. Surveys have become one of the time-tested ways of gathering data. But even with 200+ years of published research and experience, people still fail to obtain helpful information from their surveys.
While there is an art to designing effective survey questions, there are also several principles of survey design that will help you get the information you need from your friends or customers.
In this section, we have distilled some of the most authoritative survey research into 6 tips for writing survey questions:
→ Not sure whether you need a survey or a questionnaire? Check out our guide on survey vs questionnaire
“The goal of writing a survey question is for every potential respondent to interpret it in the same way, be able to respond accurately, and be willing to answer,” explains Tammy Duggan-Herd, PhD, a psychology researcher-turned-marketer.
She explains that poorly written survey questions don’t measure what they think they do.
“Always evaluate questions for yourself and make adjustments where you see fit to get to the heart of what you want to know,” says Duggan-Herd.
Focus on creating great survey questions, and you’ll get the answers and insights you need to achieve your goals.