Design Request Form Template
Give your design team a complete brief for every project before work begins.
Design projects get stuck in revision cycles when the initial brief is incomplete. The design comes back and it's "not quite right," but the requester can't articulate what they actually wanted because they never had to. The designer makes another attempt based on new context that should have been there from the start. Time gets wasted on both sides.
A Typeform design request form requires requesters to think through the brief before submitting. They specify the deliverable type, audience, purpose, dimensions, tone, brand guidelines, reference examples, and deadline. Conditional logic adjusts the fields based on the deliverable type, so a print ad prompts for bleed and resolution specs while a social post asks for platform and aspect ratio. The design team gets a complete brief and can start with clarity.
Customize the form for your team's project types, connect it to your project management tool, and make it the required starting point for all new design work.
A design request form is a structured intake document that captures all the information a design team needs to start a project. It covers the type of deliverable, its purpose, target audience, visual requirements, brand guidelines, references, and timeline.
Unclear briefs are the leading cause of design revisions and delays. A form that requires complete information before a project opens reduces misalignment, sets expectations on both sides, and gives designers a reference point to check their work against throughout the process.
Capture the full brief in one submission:
- Requester name, team, and contact details
- Type of deliverable (banner, social graphic, presentation, packaging, etc.)
- Project objective and target audience
- Key message or content to include
- Brand guidelines or style references to follow
- Reference examples (links or file uploads)
- Dimensions, formats, and technical specifications
- Copy to include (or confirmation that copy is TBD)
- Required logos, images, or assets
- Due date and priority level
- Approver name and process
A design request form is specifically focused on visual deliverables and includes design-specific fields like dimensions, file formats, and technical specs. A creative request form tends to cover a broader range of creative work including copy, video, and content, with less emphasis on the technical side. If your team works primarily on design output, a dedicated design form produces more complete and useful briefs.
Include a field asking for links to examples or the option to upload files. Add hint text explaining why references are helpful: not to copy, but to communicate tone, style, and visual direction more clearly than words alone can. Teams that consistently provide strong references get first drafts back that require fewer revisions.
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