Marketing Survey
Collect audience feedback on your campaigns, messaging, and channel preferences, so your team makes decisions based on what your target market actually responds to.
Engagement metrics tell marketing teams what performed, but not why they worked. Without that context, repeating success or correcting failure is guesswork. Channel mix, messaging, and content decisions made without audience input are built on assumptions about what the market wants. Typeform's marketing survey gives teams a structured way to collect direct audience feedback on campaigns, messaging, and channel preferences.
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The survey captures channel discovery, message resonance, content format preferences, purchase intent, and an open field for respondent suggestions. Questions appear one at a time so respondents evaluate each dimension thoughtfully, rather than scanning through a dense form. Conditional logic adapts the survey based on a respondent's campaign exposure. Respondents familiar with the campaign answer questions about message recall, while new audience members answer about initial impression and intent.
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Customize the campaign details, message statements, channel list, and intent questions to match the campaign or audience segment. Share it via post-campaign email, social channels, or a link in the ad to reach the exposed audience directly. Responses feed into Google Sheets via Zapier, so your team can compare message resonance and channel performance across segments and demographics. Base every next campaign decision on what your audience actually communicated with you, not just on what the metrics imply.Â
A marketing survey collects structured feedback from a target audience to guide campaign and content decisions. It captures channel discovery, message resonance, content format preferences, purchase intent, and open-ended feedback on what the audience wants. Marketing teams that marketing surveys regularly have a better understanding of which messages land and which channels reach the right people.
Internal teams aren't the target market; your audience decides what actually lands. Campaigns built without audience input often overestimate how much people know or care, and finding that out after launch is an expensive lesson. A marketing survey gives you the necessary insights before you spend the budget, not after.
Measure specific audience experience aspects:
- How respondents first encountered the brand, campaign, or content
- Whether the key message stuck and felt relevant
- Which content formats they prefer (video, written, social, email, podcast, etc.)
- How likely they are to take the desired action after seeing it
- An open-text field for what they'd like to see more of
Run it pre-launch to validate messaging before you commit your budget, and post-campaign to measure what actually landed with the audience. Run it pre-launch to test message variations with a small audience before deciding which to scale. Run it post-campaign to pair survey results with performance metrics and see what actually landed.
Add a channel source question at the start of the marketing survey, and tag responses in Zapier by channel source and audience segment for direct comparison. Comparing resonance scores across channels shows whether different channels attract respondents with different levels of intent and brand familiarity. Use those differences to guide your channel mix and budget, not just aggregate performance numbers.
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