Retailer Application Form
Give prospective retailers a clear way to apply to stock your products. Collect business details, sales channels, and product interests so your team can assess the fit.
A shop owner wants to carry your products, but their email gives you little more than a store name and a request for wholesale pricing. Before you can consider the application, you need to know where they sell, who they serve, and what they’d like to stock. Typeform’s retailer application form brings those first questions together.
Applicants introduce their business, share their store locations or website, and describe their customers. They can identify the product ranges they’re interested in and provide relevant purchasing information. Ask for supporting documents only when your review process needs them, with clear instructions about what to submit.
Your team gets a consistent application to review. Prospective retailers get a chance to explain why your products belong in their assortment. Set expectations upfront about your requirements, review process, and when applicants can expect to hear back.
A retailer application form collects information from businesses interested in stocking and selling your products. It typically asks for business details, store locations, sales channels, and product interests. Brands and distributors use it to assess prospective retail accounts before discussing terms or approving access to ordering.
An inquiry about wholesale pricing doesn’t always tell you whether a retailer is a good fit. A dedicated form asks for the details your team needs to start that assessment. It also reduces repeated questions and makes applications easier to compare and route to the right person.
Start with the information needed to understand the business:
- Business name and main contact details
- Store addresses and website
- Sales channels, including any online marketplaces
- Customer base and current product assortment
- Product ranges the applicant wants to stock
- Expected opening order or purchasing plans, if relevant
- Supporting business documentation required for review
Explain any essential eligibility requirements before applicants begin so they can decide whether to apply.
Ask specific questions that relate to your selection criteria. “Which brands do you currently stock?” gives your team more context than “Tell us about your store.” Share any location, sales-channel, or minimum-order requirements upfront, and keep detailed account setup questions for the stage when they’re needed.
No. Submission gives your team an application to review; it doesn’t automatically approve the business or establish trading terms. Use the confirmation message to explain what happens next, including whether you’ll request more information or contact successful applicants to discuss account setup.
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