Market Research Survey Template


Discover what people really want before you take the plunge. Learn how Prof. Elizabeth Stokoe helped optimize this template for respondents.

Customize questions, tweak the design, email respondents, generate reports, and more.

Ask one question at a time to make your surveys more conversational and keep respondents engaged.

Make better decisions by collecting more data with a survey that looks and works great on any device.

What should I ask in my market research survey?

When you get down to it, you want to ask specifics. Find out about demographics, customer behaviors, and how people feel about your product. A common mistake is asking unnecessary, personal questions that can come off as rude. check out our guide to market research questions to learn more about how to ask smart, relevant questions.

What kinds of market research are out there?

Eight different types of market research exist—so dive into them and work out what fits your needs. If you’re a local shoe shop in Connecticut looking to open another store—you’ll want to do some competitive analysis. If you part of a growing business and you want to find out what your customers think of you—then you’ll need to carry out some kind of customer satisfaction survey research.

“Recently used Typeform to collect responses. Very easy to use, free and shows great analytics at the end of the survey. Recomended.”

Heta Desai - Digital Marketer

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