“If you keep doing what you’ve always done, you’ll keep getting what you’ve always got.”
Doesn’t sound too threatening if you’ve always been successful, right?
Continuing to do what you’ve always done means you’ll fall behind—and probably fade to darkness—to where all the forgotten brands go.
Take Kodak. They were a major player in photography for decades—remember? When digital photography boomed, Kodak kept doing what they always did. Their business floundered and people forgot about them. Well, everyone apart from Pitbull.
Now, look at Fujifilm, one of Kodak’s biggest competitors. They did the opposite and looked for ways to apply their expertise in film to the technology of the new millennium instead. Their company is still going strong.
The same goes for research. If you’re doing the same old types of market research, speaking to the same old people, and doing the same old tired surveys—you’re already behind.
How do you decide what kind of market research you need to do? It all comes to what you need to know and what your business goals are.
In this article, we’ll explain the various types of market research you can use to solve issues and challenges in your business. We’ll throw you a freebie too and provide some market research tips about when to use each strategy.
Let’s get you ahead of the curve.
Market research can help you solve problems and reduce the risk of making important business decisions. Discover the 8 types of market research you can conduct to identify and solve any business challenges.
When it comes to market research, no one ever says, “let’s do a survey!”
You need to ask yourself what business challenge or question you’re trying to address. Then select the appropriate market research methods.
From there, the world of useful data and actionable insights will open to you.
Even better than Narnia.