Voice of the Customer Survey Template & Questions

Find out what your customers really think

Is your product easy to use? What features do your users value most? And would they recommend your product to a friend? You won’t know until you ask. Use this survey to find out what’s working, what needs work, and where to focus your team’s efforts.

Get better feedback with a survey that feels like a conversation and looks great on any device.

There's a ton of question types to choose from—Multiple Choice, Rating, Opinion Scale, and more. Get the data you need without any hassle.

Connect with your favorite web services to store, process and act on your survey responses.

Forms and surveys that perform

People abandon surveys because they get bored. Typeforms ask one question at a time to keep people engaged. Photos, GIFs and videos make them fun & interactive, so you get more insights to power your business.

Share and get responses easily

You can embed surveys straight into your site—we’ll generate the code for you. Or launch in an email, share on social media, or copy and paste the link wherever. Plus, people can answer on any device—mobile, tablet, or computer.

150+ templates to discover

We’ve got templates for all sorts of things, from customer feedback and lead generation forms to digital marketing quizzes. Don’t see what you’re looking for? Request a template.

Voice of the Customer Questions

Are your standards up to scratch? Find out what your customers are saying using these questions.

  1. In a few words, how would you describe us?

  2. What are the main reasons you decided to choose us?

  3. On a scale of 1 – 7, tell us how much you agree with the following statements:

    • Using the product is easy and effortless
    • It offers all the key features I need
    • I know how to set up its more advanced features
    • It feels fast and responsive
  4. How could we improve your experience using our solution?

  5. How do we compare to our competitors?

  6. How would you rate our customer service?

  7. Overall, how satisfied do you feel with us?

No other software makes it so easy for marketing teams to run surveys with customers—it’s intuitive and simple to use

Ian Crawford - Digital Brand Manager at TUI

Over 650,000
typeforms are
completed every day.

Other templates

With love, from Barcelona
Typeform ©