From concept to customers, no coding needed: how Turtle built their marketing funnel with Webflow + Typeform

4 min read

They wanted to realize their idea fast. But building a website from scratch can take forever. Find out how the Turtle team created their site without a single line of code.

4 min read
  • ChallengeHow do you quickly build a professional-looking website without hiring devs or coding it yourself?
  • SolutionMake the site with Webflow, then embed application typeforms for signup.
  • ResultIdea to launch in less than a month—zero coding needed.

How many times have your best ideas been blocked by the reality of making them happen?

Sure, you can picture your dog dating app perfectly—right down to the paw-swiping animations and satisfying ‘you’ve found a match’ woof sounds.

But you tried coding it yourself, and no. Just no. So you turned to a freelance developer website. And that didn’t go much better.

Venkat Dinavahi and Vlad Lokshin understand.

“Freelance marketplaces don’t offer any tools for working together. And the lack of infrastructure creates a low quality experience, which makes freelancing second class work. ”

Vlad Lokshin, Cofounder & CEO at Turtle

That’s why they came up with the idea for Turtle, which is one part freelance developer directory, one part project management app.

The goal? Make finding, hiring, and collaborating with freelance devs easier for small companies. And at the same time, create a space where developers can directly connect to good quality clients.

There was just one problem: since Turtle didn’t exist yet, finding and managing freelance devs to code it would be a drag.

“I thought about coding it all myself, but then I realized how much stuff I had to learn—and how long it would take. ”

Vlad Lokshin, Cofounder & CEO at Turtle

So they turned to online tools and came up with an ambitious plan: make the website fast, without writing a single line of code. Here’s how Webflow and Typeform gave birth to Turtle.

No coding? No problem

Webflow is the way to design, build, and launch powerful websites in a visual way. Think drag-and-drop, sliders, and deep customization features—all while Webflow writes clean semantic HTML, CSS, and JavaScript. It’s like Photoshop for websites.

Here’s how it looks:

Vlad heard that coworking app Spacious, later acquired by WeWork, was built with Webflow. He was instantly intrigued.

“What blew me away was the simple ‘one click to publish.’ Being able to just visually design a page and press the publish button is huge for me. ”

Vlad Lokshin, Cofounder & CEO at Turtle

Since Webflow has a range of advanced features to build beautiful, unique websites, Vlad took a little while to fully master the software. He didn’t want the Turtle site to look like a cookie-cutter template. He wanted a professional looking platform, complete with custom animations that would take “an insane amount of time to custom-code.”

That might seem ambitious with an online web-builder. But Vlad says that the money saved from doing it all himself—and the much shorter development cycle overall—made learning to use Webflow to its full potential “a no-brainer.”

“Webflow is simple yet limitless. If you can create a design in Figma or Photoshop, you can build it with Webflow. Time from idea to publish is undeniably shorter and cheaper.”

Vlad Lokshin, Cofounder & CEO at Turtle

And the results speak for themselves.

Turtle's Webflow-powered website

Within one month, the core website was sorted. It looked great, too. Now they just had to sign up some freelance developers—and some companies to hire them.

From Webflow to sign up flow

Vlad needed a pair of application forms, but his engineering background had taught him an important lesson: “coding a custom form from scratch is a pain in the ass.”

And just like the rest of the site, they wanted a sleek, professional experience that matched their brand. So Vlad started looking for no-code form builders, and one in particular stood out:

“Typeform caught my eye because it looks great, you can remove Typeform’s branding, and there’s no coding needed.”

Vlad Lokshin, Cofounder & CEO at Turtle

Once he realized that he could embed a typeform full screen and tweak the colors to match Turtle’s brand, Vlad had “an ‘a-ha!’ moment.”

He created a custom code embed on a page in Webflow, copy and pasted the embed script from Typeform—and that was it. A seamless experience, from Webflow to sign up flow.

“With Typeform, I could make our sign up flow look a lot more personal to our brand. It was so fast and easy, it actually felt like an unfair advantage.”

Vlad Lokshin, Cofounder & CEO at Turtle

Since launching the Webflow-built site with embedded typeforms, Turtle has signed up over 70 companies and built a network of over 900 freelancers. In the past year, they’ve more than doubled their customer base.

But the core value Vlad sees in using Webflow and Typeform isn’t in the outcome. It’s in the process.

Time > money

Vlad is a firm believer that time is more valuable than money. And by using Webflow and Typeform, Turtle has saved a lot of time.

“Good engineering isn’t about building the best product. It’s about building the simplest systems with the shortest iteration cycles. Typeform + Webflow got us from idea to launch a lot quicker than if we built everything ourselves.”

Vlad Lokshin, Cofounder & CEO at Turtle

The best part? Making changes to the site or typeforms is just as fast, as they don’t have to worry about breaking anything on the front end of the Turtle app itself.

So much for slow and steady wins the race.

Want to see exactly how Turtle got to the finish line? Get the no-code step-by-step here.

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