Opinions and Expertise

When times are tough, rather than cut your marketing budget, focus it on retention and improving the customer experience. That’s how you’ll keep customers—and your bottom line—happy.

Why “dark social” habits, tighter privacy laws, and impending tracking limitations are forcing marketers to rethink attribution in a cookieless future.

Dive into our conversation with Chris Walker, Founder and CEO of Refine Labs, a progressive demand generation firm specializing in groundbreaking B2B marketing.

Typeform's Senior Online Community Strategist, Gabriel Fraga, shares all of the twists and turns of creating an online community from scratch.

An in-depth look at our VOC process, and insights on how we use it to shape our business.

How do you make space in a crowded market? See how the world's fastest email experience does it by automatically pre-qualifying prospects to focus on delivering a perfect experience.

A chat with behavioral designer and Hooked author on conversational interfaces, assistant-as-app, and the future of tech.

SaaS startup Chameleon is three years into being an overnight success. Could slow growth be the new secret for Silicon Valley success?

We sat down with Professor Elizabeth Stokoe to talk about fake rapport, “burden,” and always putting your customer’s interests first.

Wake up to a sunrise in Thailand. Explore new and ancient Europe. Pull papaya right off a tree in Central America. Six months here, three months there. All while working 5.5 hours a day. Behold the lifestyle of Tomas Laurinavicius.

Getting insights from data, storytelling vs. storymaking, and how he'd spend your $10,000.

Are you ready for the next evolution of UX: the human experience?

Perfect translations to any language in an instant? We spoke with Unbabel CEO Vasco Pedro on how they do this, and the future of brain-machine interfaces.

Zapier lets you connect over 1,000 apps with just a few button clicks. But who’s the architect behind this bridge-building app?

32. 11. 45. Now what? Discover how startup Appcues turned their customer feedback scores into something they could actually use.

Just getting started with Facebook marketing? Read on to see how our own Facebook foray goes as we take you through the basics.

Don’t resort to buying Facebook likes. Get more Facebook likes in an engaging way which won’t bust the bank. Follow our Facebook tips and get posting.

Business need a boost? Rule number one: don't make it harder than it needs to be. You just need to ask the right questions to the people who matter most.

Learn the golden rules of social media marketing—as demonstrated by Barack Obama himself.

People make decisions based on trade-offs. They weigh what matters most, rank priorities, and choose what delivers the best value for their needs. When you understand how your customers make those trade-offs, you can design products and set prices that actually resonate with them.