Opinions and Expertise

Learn from industry experts and explore diverse perspectives about what’s trending in our space.

Typetalks presents: Nir Eyal on tech habits and sushi rules

A chat with behavioral designer and Hooked author on conversational interfaces, assistant-as-app, and the future of tech.

Eric Johnson

2019

Opinions and Expertise

Why startups should grow slow before they grow fast

SaaS startup Chameleon is three years into being an overnight success. Could slow growth be the new secret for Silicon Valley success?

Pulkit Agrawal

2019

Opinions and Expertise

What businesses can learn from a Professor of Social Interaction

We sat down with Professor Elizabeth Stokoe to talk about fake rapport, “burden,” and always putting your customer’s interests first.

Simon Dumont

2019

Opinions and Expertise

Lost on a beach: an interview with designpreneur Tomas Laurinavicius

Wake up to a sunrise in Thailand. Explore new and ancient Europe. Pull papaya right off a tree in Central America. Six months here, three months there. All while working 5.5 hours a day. Behold the lifestyle of Tomas Laurinavicius.

Eric Johnson

2019

Opinions and Expertise

Typetalks presents: digital marketing maverick David Berkowitz

Getting insights from data, storytelling vs. storymaking, and how he'd spend your $10,000.

Eric Johnson

2019

Opinions and Expertise

In search of the ultimate user experience

Are you ready for the next evolution of UX: the human experience?

Paul Campillo

2019

Opinions and Expertise

Machines or Humans: who’s cracking the language barrier?

Perfect translations to any language in an instant? We spoke with Unbabel CEO Vasco Pedro on how they do this, and the future of brain-machine interfaces.

Eric Johnson

2019

Opinions and Expertise

Zapier CEO Wade Foster on creating sticky startups

Zapier lets you connect over 1,000 apps with just a few button clicks. But who’s the architect behind this bridge-building app?

Eric Johnson

2019

Opinions and Expertise

Is your customer feedback experience incomplete?

32. 11. 45. Now what? Discover how startup Appcues turned their customer feedback scores into something they could actually use.

Shonak “Nak” Patel

2018

Opinions and Expertise

How to get more Facebook likes: be a social media Shakira

Don’t resort to buying Facebook likes. Get more Facebook likes in an engaging way which won’t bust the bank. Follow our Facebook tips and get posting.

Kirsty Finlayson

2018

Opinions and Expertise

7 surveys to grow your business fast

Business need a boost? Rule number one: don't make it harder than it needs to be. You just need to ask the right questions to the people who matter most.

Eric Johnson

2017

Opinions and Expertise

9 lessons @POTUS taught us about social media

Learn the golden rules of social media marketing—as demonstrated by Barack Obama himself.

Beatrice Murray-Nag

2016

Opinions and Expertise

What is conjoint analysis: a practical guide for product and pricing decisions

People make decisions based on trade-offs. They weigh what matters most, rank priorities, and choose what delivers the best value for their needs. When you understand how your customers make those trade-offs, you can design products and set prices that actually resonate with them.