Powered by AI, led by humans: 3 ways to use AI in your HR workflows

Within months of ChatGPT's launch and widespread adoption of AI, everyone—from the C-suite at billion-dollar companies to freelancers—jumped on the AI bandwagon.

"How can we use AI to automate more?"
"How can AI streamline HR workflows?"
"Will AI replace my job?"

AI's unlimited potential and the hype around it created sky-high expectations. Do more with less—and to do it faster. But it wasn't quite that simple. There was a disconnect between the C-suite and employees:

A 2024 Upwork Research Institute study found that 96% of C-suite execs expect AI to increase worker productivity. But over three-quarters of employees said that AI has "How can we use AI to automate more?"their workload.

Despite this misalignment, people teams are investing heavily in AI. With the right tools, you can use AI in HR workflows to hire faster, offer a better onboarding experience, and engage employees on a more human level—even when resources are tight.

But scaling with AI often means losing that critical human touch that makes employees feel seen, heard, and valued—not like just another data point.

The good news? AI doesn't have to mean impersonal. Done right, it powers HR automation while creating personalized employee experiences. 

The question isn’t whether AI belongs in HR workflows—it’s how to use it without losing the human connection. We're breaking down three strategies to do just that.

Whether your HR team has been small but mighty from the start or you're navigating organizational changes, AI can help you cut your time-to-hire, simplify onboarding, and boost employee engagement.

By automating the tedious, manual tasks, AI gives you the time to do the real work—building relationships that foster long-term employee loyalty and employee satisfaction.

We know—automating your HR workflows can feel risky. Especially when employees are already wary of forms and surveys that feel like yet another task on their growing to-do lists.

And generic, AI-generated questions that feel off-brand and monotonous aren't going to win anyone over. But with the right approach, AI can help you create dynamic, engaging workflows that feel personal and relevant.

That's why Typeform for Talent blends HR automation with personalized touches that help you collect honest employee feedback, improve the employee experience, and create smoother onboarding.

So instead of a static form that feels like nothing more than data collection, you create personalized surveys that feel like real conversations.

Want to create those dynamic, conversational forms? Here are three ways you can use AI to create the forms employees actually fill out—without losing the human touch.

1. Auto-generate engaging forms for hiring, onboarding, and feedback

What comes to mind when you think about "AI-generated content?" Probably something generic and completely forgettable.

Sure, AI can crank out paragraphs in seconds, but something about the final product just feels "meh" and unengaging. Not the copy that attracts talent or keeps employees engaged.

That's the challenge: AI-generated content is rarely warm and personal. But a human and personalized approach to all your HR workflows—recruitment, onboarding, and feedback—isn’t scalable.

The solution? Creator AI.

With Creator AI, you can instantly build job applications, onboarding quizzes, or check-in surveys tailored to your specific goals. Simply describe what you need and let Creator AI do the rest. You get a ready-to-use, branded, logic-powered form.

From there, you can make it your own—edit questions, add new ones, customize the design, and add that human touch. Stuck? Creator AI can suggest alternate phrasing or revisions, like recommending different question types (multiple-choice, rating, Likert scale). 

It can even create form variations for different needs. Tell Creator AI, "I need an onboarding checklist. Personalize it for the marketing department." It'll then adapt your original form to match the new purpose—no need to rebuild your form.

Quick, personal, and scalable.

Pro tip: Use Creator AI to align questions with your goals, like tailoring employee evaluation questions based on an employee's department or role.

2. Personalize every path with logic and Interaction AI

The modern employee experience thrives on authentic engagement. But getting employees to genuinely engage with you can be a challenge for a few reasons:

• If employees don't feel like you're truly listening, they'll view your surveys as a waste of time.

• If you repeatedly ignore their feedback, employees will stop sharing their thoughts—you've made it clear you won't change.

• If you use static, generic forms or surveys, you'll make employees feel like nothing more than data, and they'll disengage.

Many HR workflows rely on standard, one-size-fits-all surveys that feel inauthentic and don't inspire action. And that impersonal approach delivers short, vague responses that get you nowhere.

Take a standard employee satisfaction survey that asks the same questions of all employees.

You don't ask about the onboarding experience, so new hires don't get to share their perspective. Or a veteran employee can't give feedback on the negative culture changes they’ve seen over time.

Everyone gets the same questions, but not everyone gets heard.

That's where Interaction AI and logic come in. Interaction AI asks relevant follow-up questions—automatically—when someone gives a generic answer, encouraging employees to share more.

For example, if a new hire says they don’t know how to sign up for benefits, AI can immediately share a link to your organization’s benefits page. 

Logic lets you create forms and surveys as dynamic as your employees—automatically asking relevant questions only, from the start.

Your onboarding form might include foundational training for all employees, but you also need department-specific training. With logic, you can automatically route employees, delivering resources based on their answers.

Marketers would be directed to one training, while an engineer would be routed to dev training.

Logic lets long-time employees skip training questions (automatically). And remote workers will never see the office-related questions. You create one form with multiple personalized paths—it's that easy.

Smart follow-ups

AI-powered surveys are powerful enough on their own, but why stop there? Smart follow-ups let you keep the conversation going.

If an employee gives your company two stars, you can send an automated follow-up to get deeper feedback and understand where you're falling short. Or, if a new hire scores poorly on a cybersecurity quiz, you can send an email or Slack message with related resources. 

3. Turn open-ended feedback into actionable insights

Even companies with renowned reputations have room for improvement. The best way to build a stronger company culture? Go straight to the source: your employees.

Employee feedback is a crucial part of HR workflows, but it's not always time-efficient or immediately actionable. Responses aren’t insights. You need to analyze those responses and turn them into actionable takeaways you actually act on. How do you do that? You guessed it—AI.

Don't worry—you don't need to be a data engineer to interpret data or pull meaningful insights from employee data. With Ask AI, you can get answers to questions like, "How do new hires view the company vs. employees who've been here over 5 years?"

Ask AI detects themes, sentiment, and patterns across quantitative and qualitative data, turning responses into actionable insights, including charts and visualizations:

• Ask AI: Ask it to extract insights from the data from close-ended questions.

• Qualitative analysis: Get text and sentiment analysis to uncover key themes from open-ended answers.

• Quantitative analysis: View detailed charts that highlight key points from close-ended questions for super fast analysis.

Pro tip: Instead of a once-a-year snapshot, gather employee feedback regularly through brief check-in surveys. Then use Ask AI to summarize results and clarify key takeaways for managers. 

Personalize HR automation at scale with Typeform for Talent

Exceptional people teams know how to use AI in HR to build the relationships behind a thriving workplace and scale HR workflows.

They're not using AI as a human replacement. People teams use AI to automate manual tasks so they can focus more on the human side:

• Recruitment
• Onboarding
• Acting on feedback
• Employee engagement

They know that balancing AI with the human connection is crucial. That's why they're using Typeform for Talent. It brings together AI-powered forms to automate and scale HR workflows with the features to personalize every interaction—from recruiting and onboarding to long-term engagement.

It helps you show up more often, more meaningfully—scaling with empathy. So you can create those human feedback loops, training flows, and hiring touchpoints quickly and on a deeply human level.

Want to try out Typeform for Talent? Sign up and see how AI-powered, human-centered HR workflows can power your people teams.