Tips

Get actionable tips and tricks about building forms, quizzes, and surveys that can help you collect more and better data.

Tips

Tune-up your typeform: Insights from our live workshop

Creating your first typeform is easy, but sometimes it can be tricky to know what to optimize. Learn from our Typeform experts on how to tune up your typeform and get the most out of every form.

Typeform

2024

Tips

What is descriptive research? Definition, examples, and use cases

Descriptive research is a research methodology that focuses on understanding the particular characteristics of a group, phenomenon, or experience.

Typeform

2024

Tips

Nominal vs. ordinal data: What's the difference for precise analysis?

Deciding to use nominal vs. ordinal data for your market research? Learn about the ordinal scale, nominal scale, ordinal and nominal data examples, and more.

Typeform

2024

Tips

Connected, not competing: How lead generation and customer acquisition work together

Lead generation and customer acquisition are different pieces of the same puzzle. But how exactly do they work together? Learn more about how to harness the power of both to create a seamless customer (and data) journey.

Typeform

2024

Tips

3 benefits of using customer feedback for product-led growth

Customer feedback can fuel product-led growth by guiding innovation and improving user experiences. Here's how to harness this feedback to stay ahead in a customer-centric market.

Typeform

2024

Tips

The four types of customer data and how they can prepare you for the cookieless future

The cookieless future is coming any day to be the new reality for marketers: no more third-party tracking cookies, just the four types of customer data, and a whole new perspective on marketing and personalization. Learn more about the future, now.

Typeform

2024

Tips

Want more email signups? Try lead magnets

If you want to grow your email list, lead magnets might be the answer. Here's everything you need to know about the different types of lead magnets, plus expert tips on implenting them into your strategies.

Typeform

2024

Tips

Demographic survey question guide: Examples and best practices

Demographic survey questions include age, gender, and income. Learn more about demographic question best practices, examples, and more.

Typeform

2024

Tips

The 8 types of market research and how to use them

There are eight types of marketing research you can try to stay ahead of the competition. Learn more about marketing research methods and how to use them.

Typeform

2024

Tips

5 ways to make your marketing strategies more human

A humanized marketing approach can make all the difference in building consumer trust, especially in a new age of AI and automation. Here are a few strategies that can help.

Lydia Kentowski

2024

Tips

The 6-Step Guide to Market Research Processes

Looking for a step-by-step guide to market research processes? Learn more about the marketing research process and methods to gather data—and make the most of it.

Typeform

2024

Tips

Types of questions: Survey question types, examples, and tips

Learn about different types of questions to improve your survey completion. Get started today and craft better survey questions designed to keep people engaged.

Typeform

2024

Tips

Market research: What it is, how to use it, + examples

Market research allows you to categorize your target audience to better understand your consumers. Learn more about how to do market research here.

Typeform

2024

Tips

3 ways personalized surveys can boost form conversions

Survey personalization can go a long way in building trust with your audience, creating a more streamlined and relevant experience, and earning engagement. Learn more about adding survey personalization to your strategies.

Typeform

2024

Tips

The data on data (and how to collect it better)

In 10+ years, our customers have collected over 2.9 billion responses with over 8 million forms. So we have a lot of data... about data collection—and tips for how to do it better. Read the report to learn more.

Typeform

2024

Tips

What is brand perception? How to measure and improve it

Discover what brand perception is, why it matters, and how to measure and improve it using surveys, social media analytics, and customer feedback. Learn actionable strategies to shape your brand's image effectively.

Typeform

2024

Tips

41 user experience (UX) survey questions [examples + template]

User experience survey questions gauge your strengths and weaknesses from the folks using your services. Find out what to ask on your next UX survey.

Typeform

2024

Tips

43 customer satisfaction survey questions + 7 do's and don'ts

Use these customer satisfaction survey questions to inspire your next typeform.

Lydia Kentowski

2024

Tips

How to build your anonymous user engagement strategy

Cookies will soon be a thing of the past. An anonymous user-engagement strategy will help you collect data, meet your goals, and protect visitor privacy.

Typeform

2024

Tips

Strategies for Zero-Party Data Collection: 9 Proven Methods + Examples

There are all sorts of small ways to collect the data you need from customers. Here are 9 expert strategies to get the data you need by asking your audience directly.

Lydia Kentowski

2024

Tips

How to leverage zero-party data for marketing attribution

The cookieless future is here, so how are marketers supposed to correctly assign attribution, build informed strategies, or understand their customers? Zero-party data is your friend: learn how to collect and leverage it with this guide.

Kevin Branscum

2024

Tips

Zero-party data: a beginner’s guide

What is zero-party data? And how does it affect your business? Explore the evolution of data collection in a cookieless era and stay ahead in the changing landscape of digital marketing.

Typeform

2024

Tips

Survey design: Best practices and 15 expert tips

Beautiful surveys perform better. Read our 15 top tips to make more effective surveys and create a bigger impact with your business.

Lydia Kentowski

2024

Tips

51 brand awareness survey questions + best practices

Supercharge your brand awareness surveys with these best practices and question ideas.

Lydia Kentowski

2024

Tips

Decoding Lead Generation Lingo: A Back-to-Basics Guide

The world of lead generation is full of acronyms and jargon. If you’re struggling to keep up, this back-to-basics guide will set you and your team on the right path.

Typeform

2023

Tips

20 essential brand perception survey questions + template

Brand perception survey questions help you gauge the strengths and weaknesses of your brand’s image. Discover what to ask on your next brand perception survey.

Typeform

2023

Tips

Survey vs. questionnaire: What’s the difference?

Get savvy on surveys and qualified in questionnaires. Learn the difference, boost your business.

Typeform

2023

Tips

Progressive profiling: A better way to collect customer data

Want to understand your audience? You need to play the long game. To lead with consent, compliance, and trust, learn about customers throughout their journey with progressive profiling.

Typeform

2023

Tips

How to qualify a lead with an assessment

Not all leads are created equal. A lead qualification survey is one of the best ways to identify high-intent prospects. That means less wasted time for you and your potential customers. This guide will show you how to build a lead qualification survey step by step.

Typeform

2023

Tips

How to survey your target audience

Target audience surveys are an effective way to gather information about your ideal customer to guide marketing efforts, assess product-market fit, and more.

Typeform

2023