Tips

Looking for a step-by-step guide to market research processes? Learn more about the marketing research process and methods to gather data—and make the most of it.

Launching a product without market research is like navigating a city without a map. You might eventually get where you're going, but you'll waste time, money, and energy on wrong turns that could've been avoided.

Survey personalization can go a long way in building trust with your audience, creating a more streamlined and relevant experience, and earning engagement. Learn more about adding survey personalization to your strategies.

In 10+ years, our customers have collected over 2.9 billion responses with over 8 million forms. So we have a lot of data... about data collection—and tips for how to do it better. Read the report to learn more.

Discover what brand perception is, why it matters, and how to measure and improve it using surveys, social media analytics, and customer feedback. Learn actionable strategies to shape your brand's image effectively.

Your customers know things about your business that you don't. They know where the friction is, what nearly made them leave, and what keeps them coming back. The problem is that most of them won't volunteer this information unless you ask—and how you ask determines what you get.

Cookies will soon be a thing of the past. An anonymous user-engagement strategy will help you collect data, meet your goals, and protect visitor privacy.

There are all sorts of small ways to collect the data you need from customers. Here are 9 expert strategies to get the data you need by asking your audience directly.

The cookieless future is here, so how are marketers supposed to correctly assign attribution, build informed strategies, or understand their customers? Zero-party data is your friend: learn how to collect and leverage it with this guide.

For years, businesses built their marketing strategies on data collected behind the scenes—tracking pixels, third-party cookies, browsing behavior, and purchase histories stitched together from sources the customer never directly interacted with. That era is ending.

Master survey design with 15 expert tips on question types, framing bias, conditional logic, and sample size to get reliable data people actually complete.

Supercharge your brand awareness surveys with these best practices and question ideas.

The world of lead generation is full of acronyms and jargon. If you’re struggling to keep up, this back-to-basics guide will set you and your team on the right path.

Get 20 brand perception survey questions organized by trust, awareness, emotional connection, and differentiation, plus a template to launch today.

Want to understand your audience? You need to play the long game. To lead with consent, compliance, and trust, learn about customers throughout their journey with progressive profiling.

Not all leads are created equal. A lead qualification survey is one of the best ways to identify high-intent prospects. That means less wasted time for you and your potential customers. This guide will show you how to build a lead qualification survey step by step.

Target audience surveys are an effective way to gather information about your ideal customer to guide marketing efforts, assess product-market fit, and more.

The qualitative research vs quantitative research question isn't about picking a winner. They're fundamentally different ways of understanding the world. One counts. The other listens. Knowing when to use each—and how to combine them—is one of the most practical skills anyone working with data can develop.

Turn your online store into a sales-generating machine with a product recommendation quiz. Follow our 7 tips for creating beautiful product recommendation quizzes that provide personalized shopping experiences, build customer loyalty, and increase sales.

Customer data is a powerful tool; it provides valuable information about customers such as contact details, preferences, and interests. If you can learn to differentiate and harness their power, you'll be leaps and bounds ahead of the competition.

A well-crafted survey gathers great data and fuels better decisions. But bias often lurks in the wings, threatening to skew results. Find out how to spot survey bias, properly conduct research, and capture more accurate answers.

User-generated content isn’t just for B2C brands and influencers. Any company can add a UGC arrow to their quiver. Just ask Taylor Swift. In this article, we’re giving you six ways to level-up your UGC game.

We interviewed Typeform Data Analysts Joran van Heugten and Francesco Mora to take a deeper dive into the world of survey analysis. Jump into the minds of our internal experts and walk away with proven techniques you can employ on your next project.

First-party data is more than a fancy new way to gather info. It’s a gateway to developing long-term, personal relationships with prospects and customers. Learn how to get started here.

Cookies are now a piece of marketing history and the future of B2C looks a lot like a conversation. Wondering how to break the ice? There’s no better way than with a form.

From creating content to formulating a winning growth strategy, AI is a treasure trove of possibility and potential. These are 10 ways to combine powerful tools like Typeform and Zapier with generative AI to work more efficiently and creatively.

Learn about why and how marketing experts use forms and surveys—or rather, when they don’t use them.

Understanding your customer is the key to successful marketing. Zero-party data lets you run rings around the competition by creating a more customized, targeted, and personable marketing strategy.

Stop adding to the overwhelming noise your customers are trying to tune out online - and start listening to them through forms instead.

Conversations are the single best way to gain accurate and unique insights into your customers. Learn the ins-and-outs of conversational marketing with our deep-dive guide!