Tips

Build a quiz that boosts sales and effortlessly collects data. Learn about the different types of product recommendation quizzes that help e-commerce brands sell more.

Discover how to turn your product recommendation quiz into a powerful SEO tool that drives targeted organic traffic, keeps users engaged on your site longer, and converts casual browsers into loyal shoppers using simple, structured strategies.

One of the most entertaining and easiest ways to collect data from your audience? Interactive content. Learn how to create personality quizzes that power lead generation, help you personalize the customer experience, and more.

Consumers expect brands to create personalized experiences, from marketing messages to how they shop your site. We’ll show you how your e-commerce brand can personalize using highly effective product recommendation quizzes.

Itching to know what separates an effective form from the rest? We've pulled together our best insights for what makes an irresistible form. You'll learn how to design online forms that are user-friendly, responsive, and optimized for conversions.

Discover how plan recommendation quizzes can increase conversions, reduce churn, and create personalized SaaS experiences that customers love.

Turning casual shoppers into loyal customers doesn’t have to be complicated—follow these six simple tips to increase customer loyalty and engagement.

A disjointed customer journey wastes everyone’s time, money, and resources. And siloed data is partially to blame. Learn how to unify customer data across your GTM organization and get everyone on the same page.

Discover how customer data platforms (CDPs) can make your marketing smarter and your customers happier.

Sales and marketing teams often think they're working together, but still, customers and data are lost, and trust runs low. Learn about what it takes to get your organization aligned and working to serve your customers better.

Creating your first typeform is easy, but sometimes it can be tricky to know what to optimize. Learn from our Typeform experts on how to tune up your typeform and get the most out of every form.

Descriptive research is a research methodology that focuses on understanding the particular characteristics of a group, phenomenon, or experience.

Deciding to use nominal vs. ordinal data for your market research? Learn about the ordinal scale, nominal scale, ordinal and nominal data examples, and more.

Lead generation and customer acquisition are different pieces of the same puzzle. But how exactly do they work together? Learn more about how to harness the power of both to create a seamless customer (and data) journey.

Customer feedback can fuel product-led growth by guiding innovation and improving user experiences. Here's how to harness this feedback to stay ahead in a customer-centric market.

The cookieless future is coming any day to be the new reality for marketers: no more third-party tracking cookies, just the four types of customer data, and a whole new perspective on marketing and personalization. Learn more about the future, now.

If you want to grow your email list, lead magnets might be the answer. Here's everything you need to know about the different types of lead magnets, plus expert tips on implenting them into your strategies.

Get 18 demographic survey questions covering age, income, education, and location, plus best practices on phrasing, sensitive topics, and sample size planning.

There are eight types of marketing research you can try to stay ahead of the competition. Learn more about marketing research methods and how to use them.

A humanized marketing approach can make all the difference in building consumer trust, especially in a new age of AI and automation. Here are a few strategies that can help.

Looking for a step-by-step guide to market research processes? Learn more about the marketing research process and methods to gather data—and make the most of it.

Launching a product without market research is like navigating a city without a map. You might eventually get where you're going, but you'll waste time, money, and energy on wrong turns that could've been avoided.

Survey personalization can go a long way in building trust with your audience, creating a more streamlined and relevant experience, and earning engagement. Learn more about adding survey personalization to your strategies.

In 10+ years, our customers have collected over 2.9 billion responses with over 8 million forms. So we have a lot of data... about data collection—and tips for how to do it better. Read the report to learn more.

Discover what brand perception is, why it matters, and how to measure and improve it using surveys, social media analytics, and customer feedback. Learn actionable strategies to shape your brand's image effectively.

Use these customer satisfaction survey questions to inspire your next typeform.

Cookies will soon be a thing of the past. An anonymous user-engagement strategy will help you collect data, meet your goals, and protect visitor privacy.

There are all sorts of small ways to collect the data you need from customers. Here are 9 expert strategies to get the data you need by asking your audience directly.

The cookieless future is here, so how are marketers supposed to correctly assign attribution, build informed strategies, or understand their customers? Zero-party data is your friend: learn how to collect and leverage it with this guide.

For years, businesses built their marketing strategies on data collected behind the scenes—tracking pixels, third-party cookies, browsing behavior, and purchase histories stitched together from sources the customer never directly interacted with. That era is ending.