Tips

Get actionable tips and tricks about building forms, quizzes, and surveys that can help you collect more and better data.

Tips

How to build your anonymous user engagement strategy

Cookies will soon be a thing of the past. An anonymous user-engagement strategy will help you collect data, meet your goals, and protect visitor privacy.

Typeform

2024

Tips

Strategies for Zero-Party Data Collection: 9 Proven Methods + Examples

There are all sorts of small ways to collect the data you need from customers. Here are 9 expert strategies to get the data you need by asking your audience directly.

Lydia Kentowski

2024

Tips

How to leverage zero-party data for marketing attribution

The cookieless future is here, so how are marketers supposed to correctly assign attribution, build informed strategies, or understand their customers? Zero-party data is your friend: learn how to collect and leverage it with this guide.

Kevin Branscum

2024

Tips

Zero-party data: a beginner's guide

For years, businesses built their marketing strategies on data collected behind the scenes—tracking pixels, third-party cookies, browsing behavior, and purchase histories stitched together from sources the customer never directly interacted with. That era is ending.

Typeform

2024

Tips

Survey design: Best practices and 15 expert tips

Beautiful surveys perform better. Read our 15 top tips to make more effective surveys and create a bigger impact with your business.

Lydia Kentowski

2024

Tips

51 brand awareness survey questions + best practices

Supercharge your brand awareness surveys with these best practices and question ideas.

Lydia Kentowski

2024

Tips

Decoding Lead Generation Lingo: A Back-to-Basics Guide

The world of lead generation is full of acronyms and jargon. If you’re struggling to keep up, this back-to-basics guide will set you and your team on the right path.

Typeform

2023

Tips

8 questions regarding perception to ask and why

People don't make decisions based on reality. They make decisions based on how they perceive reality. A product might be objectively excellent, but if customers perceive it as overpriced, outdated, or confusing, their behavior will reflect that perception—not the facts.

Typeform

2023

Tips

Progressive profiling: A better way to collect customer data

Want to understand your audience? You need to play the long game. To lead with consent, compliance, and trust, learn about customers throughout their journey with progressive profiling.

Typeform

2023

Tips

How to qualify a lead with an assessment

Not all leads are created equal. A lead qualification survey is one of the best ways to identify high-intent prospects. That means less wasted time for you and your potential customers. This guide will show you how to build a lead qualification survey step by step.

Typeform

2023

Tips

How to survey your target audience

Target audience surveys are an effective way to gather information about your ideal customer to guide marketing efforts, assess product-market fit, and more.

Typeform

2023

Tips

Qualitative research vs quantitative research: differences and use cases

The qualitative research vs quantitative research question isn't about picking a winner. They're fundamentally different ways of understanding the world. One counts. The other listens. Knowing when to use each—and how to combine them—is one of the most practical skills anyone working with data can develop.

Lydia Kentowski

2023

Tips

Maximizing conversions: 7 expert tips for crafting product recommendation quizzes

Turn your online store into a sales-generating machine with a product recommendation quiz. Follow our 7 tips for creating beautiful product recommendation quizzes that provide personalized shopping experiences, build customer loyalty, and increase sales.

Lydia Kentowski

2023

Tips

The four types of customer data and what they can do for you

Customer data is a powerful tool; it provides valuable information about customers such as contact details, preferences, and interests. If you can learn to differentiate and harness their power, you'll be leaps and bounds ahead of the competition.

Typeform

2023

Tips

Are your surveys lying to you? Find and remove survey bias in four steps

A well-crafted survey gathers great data and fuels better decisions. But bias often lurks in the wings, threatening to skew results. Find out how to spot survey bias, properly conduct research, and capture more accurate answers.

Typeform

2023

Tips

A tactical guide to creating click-worthy user-generated content

User-generated content isn’t just for B2C brands and influencers. Any company can add a UGC arrow to their quiver. Just ask Taylor Swift. In this article, we’re giving you six ways to level-up your UGC game.

Typeform

2023

Tips

Advanced survey techniques: what we use at Typeform and why it works for us

We interviewed Typeform Data Analysts Joran van Heugten and Francesco Mora to take a deeper dive into the world of survey analysis. Jump into the minds of our internal experts and walk away with proven techniques you can employ on your next project.

Typeform

2023

Tips

Survey School 7: Use your first-party data for marketing personalization

First-party data is more than a fancy new way to gather info. It’s a gateway to developing long-term, personal relationships with prospects and customers. Learn how to get started here.

Typeform

2023

Tips

How to personalize e-commerce in a cookieless future

Cookies are now a piece of marketing history and the future of B2C looks a lot like a conversation. Wondering how to break the ice? There’s no better way than with a form.

Typeform

2023

Tips

10 ways to combine the power of Typeform, Zapier, and generative AI

From creating content to formulating a winning growth strategy, AI is a treasure trove of possibility and potential. These are 10 ways to combine powerful tools like Typeform and Zapier with generative AI to work more efficiently and creatively.

Typeform

2023

Tips

When NOT to use surveys for marketing

Learn about why and how marketing experts use forms and surveys—or rather, when they don’t use them.

Typeform

2023

Tips

How to build a competitive edge with zero-party data

Understanding your customer is the key to successful marketing. Zero-party data lets you run rings around the competition by creating a more customized, targeted, and personable marketing strategy.

Lydia Kentowski

2023

Tips

How to leverage forms at every stage of the marketing funnel

Stop adding to the overwhelming noise your customers are trying to tune out online - and start listening to them through forms instead.

Typeform

2023

Tips

How to use conversational marketing to drive revenue and grow business

Conversations are the single best way to gain accurate and unique insights into your customers. Learn the ins-and-outs of conversational marketing with our deep-dive guide!

Typeform

2023

Tips

13 ways to use forms to up-level your marketing

Forms are not just a necessary evil—they can be dynamic, beautiful, engaging, and critical to growth. Here are 13 ways to leverage forms for your marketing efforts.

Typeform

2023

Tips

16 ways to use generative AI for marketing

Generative AI is the next generation of artificial intelligence that has been making big waves in the world of content creation with tools like ChatGPT and DALL-E. Here are 16 ways you can use it to up-level your marketing (with examples).

Kevin Branscum

2023

Tips

Accessibility and design: How Typeform designed an accessible journey, and why it matters

A step by step guide on becoming more accessible in design from Typeform’s Senior Product Designer, Yuri Martins.

Yuri Martins

2021

Tips

Remote working statistics for CEOs vs. employees: an unexpected finding

COVID-19 has transformed the way we work. But what's been the impact? This infographic has the answers, thanks to input from thousands of workers around the world.

Teresa Lee

2020

Tips

7 things we learned about creating a quiz on Facebook for lead gen

An inside look at our three-week Facebook campaign for lead generation, and the quiz that helped Typeform build brand awareness.

Nasia Kudaibergen

2020

Tips

How to generate leads in 2020: from basic to beast mode

Tried all the basic ways to generate leads? Feel like you need some inspiration to fill your email list with hot leads? Well, look no further. Here are our top tips to get more leads (with expert opinions!)

Kirsty Finlayson

2019