Tips

We started our own social media business to help us find out how to create objectives, define an audience, craft a social media persona, and much more.

Your social media marketing journey starts here. Learn the what and the why—as we launch a business to test our tactics.

Customer journey, onboarding, feedback, communications, strategy, hiring, tools, even exit surveys. It's all here, straight from the people who know customer success best.

Got a good idea? Move it from minimum viable product to launch without losing your shirt.

Learn how to get meaningful feedback and strengthen existing customer relationships.

Improve memory retention with regular quizzing.

No time to spare? Grow revenue fast by asking clients what they want.

Customer research turns buyer assumptions into evidence. Covers surveys, interviews, CSAT, NPS, and a 5-step framework for what customers actually want.

A rating scale survey asks people to evaluate something on a defined spectrum. Instead of yes or no, respondents pick a point—say, 1 to 5, or “strongly disagree” to “strongly agree”—to express the intensity of an opinion or experience.

A dichotomous question is the simplest form of survey question you can ask. It gives respondents exactly two choices, usually “yes” or “no.” That’s it. No maybe. No in-between. Just two paths forward.

Online petitions have become a real way to drive change. Whether you’re rallying support for a local issue, pushing back against a policy, or championing a cause, a petition gives people a clear way to show they agree.

A customer feedback loop sounds simple in theory: you ask customers what they think, they tell you, you act on it, and they see the results. But in practice, most companies collect feedback and then... nothing happens. The loop breaks. Customers get frustrated. You miss the chance to improve.

There’s a moment in almost every conversation when things plateau. You’ve covered the weather, work, and the weekend. Then, there’s silence. You want to dig deeper, but jumping straight to “What’s your greatest fear?” feels jarring.