Sponsorship form template
Give sponsors a professional first impression and give your team everything it needs to follow up fast.
A sponsorship conversation is a sales conversation. The first impression matters, and a disorganized intake process signals to potential sponsors that the partnership might be equally disorganized. If you're competing for sponsorship dollars, your form should reflect the quality of what you're offering.
Typeform's sponsorship form template gives potential sponsors a clean, professional experience while capturing everything your team needs to evaluate and follow up: company details, contact information, preferred sponsorship tier, budget range, marketing goals, and any specific requirements. The guided format makes the intake feel like a mutual conversation rather than a one-sided application, which sets the right tone for a partnership from the start.
Event organizers, nonprofits, sports clubs, media companies, and podcast teams use this template to standardize incoming sponsorship interest without creating friction for sponsors. Customize the tier structure to match your package offerings, add a file upload field for logo submissions, and use conditional logic to surface relevant questions based on the selected tier. Submissions route to your team through Slack notifications, sync to your CRM, or export to Google Sheets for pipeline tracking — o lost emails, no dropped follow-ups.
Common structures use Bronze, Silver, Gold, and Platinum tiers with escalating benefits, but the names matter less than being specific about what each level includes. The clearer you are about what sponsors get at each tier, the more likely they are to make a decision and submit rather than reaching out with questions.
Add a file upload question and specify the formats you need. SVG, PNG, or EPS tend to work best for most use cases. Logos come in directly through the submission, so you're not hunting through email attachments when it's time to design materials. File upload is available on paid Typeform plans.
Submissions appear in your Typeform dashboard and sync to connected tools. Most teams route new leads to HubSpot or Salesforce for pipeline management, or to a shared Google Sheet so the entire partnerships team has visibility without needing Typeform access.
Yes. Connect a payment integration like Stripe or PayPal to collect sponsorship fees directly through the form. This works especially well for fixed-tier sponsorships, where you want payment and commitment confirmed in one go.
Share via direct link, embed on your event or organization website, or include a clickable link in your sponsorship prospectus. QR codes work well for in-person pitch meetings or printed materials where you want to direct people to the form on the spot.
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