Focus group survey template
Fill your focus group with the right participants, so the session produces insight you can trust. Screen focus group candidates on demographics, eligibility, and availability in one survey.
A focus group's findings are only as reliable as the people sitting in the room. Recruit a few people who don't fit the target, who never use the product, or who work for a competitor, and two hours of discussion, and two hours of discussion tell you what a few outliers think, not what your actual audience does. Typeform's focus group survey screens each candidate against your criteria as they apply, so you seat a group that actually represents who you're studying.
Candidates answer a short set of questions about who they are, how they use the product or category, and when they're free. Someone who fits the target profile gets asked for their availability and contact details, while someone outside it reaches a polite close, so you spend your follow-up only on people who qualify. Every qualified candidate lands in one place, sorted and ready to book into a focus group session.
You review a list of pre-qualified candidates who match your audience profile, along with their availability up front. You fill each focus group session with the right mix of participants, skip the manual screening calls, and run a focus group whose findings actually reflect your target audience.
A focus group survey is an online screening survey researchers use to recruit and qualify participants for a focus group. It collects each candidate's demographics, relevant experience or product use, and availability. Research and marketing teams use it to fill sessions with participants who fit the target profile instead of screening a list by hand.
Without a focus group survey, you recruit from a list of volunteers and screen each one by hand, or skip screening and hope they fit. A few wrong participants skew the discussion, and the insight you present back rests on the wrong room. A focus group survey qualifies every candidate against your criteria up front, so each session represents the people you're actually studying.
Capture what qualifies a participant:
- Demographics and background
- Product or category experience
- Any disqualifying affiliations
- Availability for the session
- Contact details
Conditional logic does the screening as people answer. When a candidate's response falls outside your target, whether it's the wrong demographic or a competitor affiliation, the survey routes them to a polite close instead of the full questionnaire. Only candidates who fit reach the availability and contact questions, so your shortlist arrives already qualified.
Yes. Send every qualified candidate straight to the tool you use to schedule sessions, so recruiting flows into booking without a copy-paste step. Typeform connects to many tools directly and thousands more through Zapier, so you move from screening to a scheduled session in one motion.
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