What is descriptive research? Definition, examples, and use cases

Descriptive research is a research methodology that focuses on understanding the particular characteristics of a group, phenomenon, or experience.

Nominal vs. ordinal data: What's the difference for precise analysis?

Deciding to use nominal vs. ordinal data for your market research? Learn about the ordinal scale, nominal scale, ordinal and nominal data examples, and more.

Connected, not competing: How lead generation and customer acquisition work together

Lead generation and customer acquisition are different pieces of the same puzzle. But how exactly do they work together? Learn more about how to harness the power of both to create a seamless customer (and data) journey.

3 benefits of using customer feedback for product-led growth

Customer feedback can fuel product-led growth by guiding innovation and improving user experiences. Here's how to harness this feedback to stay ahead in a customer-centric market.

The four types of customer data and how they can prepare you for the cookieless future

The cookieless future is coming any day to be the new reality for marketers: no more third-party tracking cookies, just the four types of customer data, and a whole new perspective on marketing and personalization. Learn more about the future, now.

Want more email signups? Try lead magnets

If you want to grow your email list, lead magnets might be the answer. Here's everything you need to know about the different types of lead magnets, plus expert tips on implenting them into your strategies.

How Double Denim Marketing increased leads by 50% with Typeform

How Typeform helps Double Denim outcompete companies that spend way more money acquiring customers.

How SmartBug Media increased sales leads by 40% with Typeform

How to use customer feedback management to fuel business growth

Learn how customer feedback management works and how it can help your business grow.

Active Youth & Typeform: Forming a new conversation around climate change.

How an ex-entrepreneur turned climate activist uses typeform to account for CO2 emissions.

Empowering a design platform: Typeform & Designity

With the power of automation and feedback forms, Designity has saved millions in operating expenses and fostered an inclusive community of like-minded creative professionals.

How Unsplash can help your forms look less like forms

Photos from Unsplash help create thousands of beautiful typeforms every day. Together, typeform and Unsplash make your forms feel on brand and anything but ordinary.

Typeform delivers solution to help companies capture and convert more customers

Innovations including video capabilities, data enrichment, and AI-powered analysis enable businesses to boost customer acquisition with end-to-end solution

Typeform promotes Aleks Bass to Chief Product Officer

Industry veteran appointed to lead product strategy, development, and execution as company accelerates innovation

Typeform vs. Wufoo: Which is better? [2024]

Typeform and Wufoo are tools that help you build forms and surveys for your business. Read our Typeform vs. Wufoo comparison to find the tool for you.

Typeform vs. Outgrow: Which is better? [2024]

See how Typeform compares to Outgrow to help you create personalized survey experiences.

Typeform Appoints Jay Choi to Board of Directors

Seasoned product leader brings expertise in customer experience and product-led growth to support Typeform in driving product expansion

Typeform vs. SurveySparrow: Which is better? [2024]

Read our Typeform vs. SurveySparrow comparison to help you choose the right survey tool.