Life after third-party cookies: A recipe for better customer interactions

The end is near…for third-party cookies. But marketers don’t have to scramble to respond to the coming change. They can shift their efforts to people-first data strategies and embrace a fresh way of delivering value.

Feedback vs. behavior: What do customers really want?

Humans are funny. What we say doesn’t always match how we behave. To crack the code on customer loyalty, you’ll need qualitative and quantitative data. Learn how to bridge the gap in this article.

Type the way you talk: 14 tips for better online conversations

Looking to connect with your audience? Here’s your interactive guide to sounding more conversational online.

Unlocking insights: The best questions to ask your customers

Discover the power of asking the right questions to understand customer needs and preferences. Learn how to ask the right questions, connect with your audience, and supercharge your products and services using valuable customer feedback.

10 fascinating facts and symbolic meanings of the color black

How does the color black make you feel? From Einstein and Jay-Z, to Black Friday and the Model T—here are 10 fascinating things you should know about black.

5 networking skills to try at your next event

Networking events can be a huge opportunity, or a massive source of anxiety. Follow these 5 networking tips to make the most of each interaction.

20 essential brand perception survey questions + template

Brand perception survey questions help you gauge the strengths and weaknesses of your brand’s image. Discover what to ask on your next brand perception survey. 

Survey School 2: How to maximize survey response rates

Survey response rate is the percentage of people who finish filling out your survey in its entirety. Read on for research-backed ways to boost response rates.

Survey vs. questionnaire: What’s the difference?

Get savvy on surveys and qualified in questionnaires. Learn the difference, boost your business.

Progressive profiling: A better way to collect customer data

Want to understand your audience? You need to play the long game. To lead with consent, compliance, and trust, learn about customers throughout their journey with progressive profiling.

How to qualify a lead with an assessment

Not all leads are created equal. A lead qualification survey is one of the best ways to identify high-intent prospects. That means less wasted time for you and your potential customers. This guide will show you how to build a lead qualification survey step by step.

Market research automation: A marketer’s guide for 2024

Market research automation uses AI to simplify and enhance traditional research. AI helps interpret data, create data visualizations, pull insights, and more.

Typeform vs. Google Forms: Which should you choose? [2024]

Typeform and Google Forms are form builders that collect vital business data. Read our in-depth Typeform vs. Google Forms comparison to make the right choice.

Typeform vs. SurveyMonkey: Which Is Better? [2024]

Typeform and SurveyMonkey are tools that help you build surveys for your business. Read our Typeform vs. SurveyMonkey comparison to find the tool for you.

Typeform vs. Formstack: Choosing the best form builder [2024]

Typeform is a Formstack alternative that helps you create more beautiful, powerful, and engaging forms. Learn more about Typeform vs. Formstack to pick the better form builder.

Typeform vs. Jotform: Which is the best form builder? [2024]

Typeform is a Jotform alternative that offers a more beautiful, powerful, and engaging form-building experience. See the side-by-side Typeform vs. Jotform comparison to make the right choice.

How to craft the ultimate product recommendation quiz with Typeform

Product recommendation quizzes can attract and convert thousands of leads. Here’s how to build a quiz that'll delight respondents and drive sales.

How to build unrivaled trust and brand recognition with beautiful forms

A recognizable, authentic brand is table stakes for building relationships with your customers—and Typeform is here to make staying on-brand a cinch. Our customization features let you create forms that keep your unique look and feel front and center.