15 best customer feedback tools in 2025 [guide + use cases]

Customer feedback fuels business growth—from helping us build better products to increasing customer satisfaction to designing better customer experiences. It's a crucial part of any long-term business strategy, yielding valuable insights into your customers.

And with dozens of feedback tools out there, it's never been easier to collect feedback. But which feedback tool will work best for you? We've taken care of the research for you. We're exploring the best tools for customer feedback based on customization, integrations, user-friendliness, and more.

15 of the best customer feedback tools on the market

Whether you're looking for a fully customizable and intuitive customer feedback tool like Typeform or a more bare-bones tool, you've got options. We're giving you everything you need to make an informed decision about which customer feedback tool will work best for you.

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Features to look for in customer feedback tools

Unsure about what your customers really want? Feedback is the answer. But make sure whichever customer feedback tool you use makes it effortless for customers to complete it while meeting your needs.

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Here are a few features to look out for:

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• Usability: Your customer feedback tool should be user-friendly and intuitive so people actually fill them out and you get the feedback you need.
  
  
• Customization: Whether you need to ask different types of questions, want your survey to be on brand, or have unique needs, your customer feedback tool should allow for customization.
  
  
• Integrations: Choose a tool that integrates seamlessly with your workflow to share and analyze feedback and data.
  
  
• Automation: Make sure your customer feedback tool allows for automation so you can ditch time-consuming manual processes, like emailing or analyzing results.
  
  
• Real-time analysis: Respond quickly to emerging issues or identify trends fast with real-time insights into customer feedback.
  
  
• Metrics: Your customer feedback tool should provide diverse metrics—like NPS, CSAT, and CES) to meet your business needs.
  
  
• Security: Your customers are trusting you with their data—keep their trust by choosing a tool that keeps sensitive information safe and secure.
  
  
• Customer support: When an issue comes up, you want a support team that can resolve problems quickly and makes sure you're getting the most out of your customer feedback tool.

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Let's take a look at your options and see how they stack up.

1. Typeform

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With our user-friendly interface, extensive customization abilities, and powerful data insights, Typeform is a top choice for marketers wanting to collect more—and better—data using beautifully designed forms.

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You can create striking forms and surveys that are effortless to fill out, creating a better experience for you and your form takers. Our design customizations allow you to add logos, create themes that match your branding, add images and videos, and ask questions a dozen different ways.

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Typeform also has more advanced features to drive higher completion rates, like logic jumps and branching and personalization elements. Real-time analysis and question-by-question drop-off insights help you optimize your forms in real time.

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And we integrate with over 120 business apps to connect your forms, surveys, or quizzes to your workflows, enhancing your data collection efforts.

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Standout feature: Stunning design and intuitive interface that lets form makers create beautiful, branded, and conversational forms worth filling out.

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Additional features: 

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• Custom and pre-built templates
• A range of customizable question types to help you collect better data
• Response-driven tools to match questions based on who's answering
• Syncs with your other work tools, including Google Sheets, Mailchimp, HubSpot, and Slack
• Generates reports and uses UTM tracking to keep track of metrics and make the necessary adjustments

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Recommended for: Businesses, from startups to the enterprise, looking to collect multi-channel customer feedback.

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Starting price: Limited free plan. Paid plans start at $25 per month.

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2. SurveyMonkey

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SurveyMonkey is a popular customer feedback tool with a user-friendly interface that lets customers create surveys from a template or on their own. It includes a range of question types, like multiple-choice, open-ended, and Likert scales.

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On a paid plan, you can generate reports to glean valuable insights from audience responses. SurveyMonkey also has powerful data analysis tools included in paid plans.

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With 100+ integrations, SurveyMonkey fits into your workflow, but it is missing some of the more impactful integrations that Typeform has, like Google Tag Manager for tracking conversions.

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Standout feature: Extensive survey creation and distribution options, with a focus on analytics and actionable insights.

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Additional features:

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• Large template library
• Customizable surveys with a variety of question types
• Analytical tools for data interpretation (on paid plans)
• Integrations with other tools for a streamlined workflow

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Recommended for: Businesses of all sizes.

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Starting price: Limited free plan. Paid plans start at $30 per month (per user).

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3. Zonka Feedback

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Zonka Feedback is another customer feedback tool designed to help companies analyze multi-channel feedback. It's a lifecycle feedback solution on a single platform, with real-time responses and team collaboration. Its easy-to-use platform even lets you customize surveys with multilingual options.

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Zonka Feedback offers advanced features similar to Typeform—including NPS, CSAT, and CES—to measure customer feedback. Choose from over 100 integrations, like HubSpot and Google Sheets. Like SurveyMonkey, it lacks integrations with more powerful tools, like Google Tag Manager.

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You can also set up automation features to further streamline your process and set up alerts for more efficient post-survey actions, like follow-ups. While Zonka Feedback offers an expansive list of features, it doesn't offer a free plan, and its paid plans can be expensive.

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Standout feature: Multi-channel feedback collection, including on-premise devices, providing a more holistic approach to customer feedback.

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Additional features:

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• Multi-channel feedback
• Offline surveys for businesses with spotty internet connection
• Automation options for triggers and alerts
• Real-time analytical insights for quick decision-making

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Recommended for: Industry-specific businesses like hospitality and retail.

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Starting price: $49 per month.

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4. SurveySparrow

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SurveySparrow is an all-in-one omnichannel experience management solution. It offers more 

Standout feature: Conversational and user-friendly surveys designed to improve respondent engagement and response rates.

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Additional features:

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• Integrate with other tools to enhance survey functionality
• Reach more audiences through multi-channel distribution
• Analyze responses in real time

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Recommended for: Businesses focused on creating conversational survey experiences.

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Starting price: $19 per month.

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5. Jotform

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Jotform is a customer feedback tool similar to Typeform. It uses conditional logic to drive more dynamic responses, offers an array of templates, and has some essential customization options.

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It also offers 100+ integrations to work hand in hand with your current workflow—Zoom, Dropbox, Salesforce, and more. And with survey reports, API and webhooks, and survey taker progress reports, analysis is quick and easy.

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While some of these more advanced reporting features may have a steep learning curve, Jotform offers adequate support to fill the gaps.

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Jotform offers a free option and three paid plans, each with different form limits, monthly submissions, and signed documents.

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Standout feature: Versatile form-building capabilities with templates and customization options.

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Additional features:

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• Customizable options to create forms that align with your brand and design preferences
• Integrate with third-party apps to create a seamless workflow
• Free plan with paid options for all budgets

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Recommended for: Businesses of all sizes.

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Starting price: Limited free plan. Paid plan starts at $34 per month.

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6. Formstack

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Formstack is another customer feedback tool that helps form makers create forms easily with a drag-and-drop builder, pre-built questions, A/B testing, and conditional logic. You can also automate workflows with third-party apps and measure customer satisfaction using rating fields.

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Formstack has powerful analytics tools that help you review submissions and pull out information for internal presentations. And with automation, you can resolve customer issues quickly. 

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It also uses conditional logic to show form takers relevant questions only—similar to what Typeform does with its question-by-question drop-off analysis.

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Standout feature: Advanced data collection and workflow automation.

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Additional features:

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• A drag-and-drop form builder that doesn’t require coding skills
• Automation to streamline workflows based on form submissions
• Conditional logic to create more dynamic, user-based questions

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Recommended for: Medium-to-large businesses.

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Starting price: Free plan. Paid plan starts at $83 per month.

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7. Google Forms

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Google Forms lets you create online forms and surveys and collect responses in real time. It’s free to use but isn’t as dynamic as the other options on this list—if you're looking to create simple surveys and forms to collect standard data, this free customer feedback tool is perfect.

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Like most customer feedback tools, Google Forms users can choose from multiple question types, customize the input values, and collaborate in real time. And because Google Forms is a Google product, it integrates well with other Google Workspace applications. Form takers don’t need a Google account to fill out a survey or form.

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Google Forms is a great base option, but there are some limitations. You're limited when it comes to design customization, data analysis reporting, and question formatting.

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Standout feature: Free and easy to use. It seamlessly integrates with other Google Workspace applications.

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Additional features:

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• Multiple users can access the form at once for effortless project collaboration
• Easy-to-use interface without all the bells and whistles
• Share forms easily with a link or in an email

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Recommended for: Individuals and small businesses.

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Starting price: Free.

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8. Qualaroo

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Qualaroo is a customer feedback platform rich with features, custom templates, and a reporting dashboard with NPS tracking and sentiment analysis reports.

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You can collect feedback with its easy-to-use interface and multi-channel options. Choose from a variety of question types—NPS, multiple-choice, open-ended—to ensure you get a diverse range of feedback. 

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Qualaroo has advanced targeting options to customize your feedback forms based on users’ locations, behavior, and even visit frequency. Its AI-based analysis tools help you better understand the emotions behind respondent results, limiting the need for manual interpretation.

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While Qualaroo does have integrations you can add to your current workflow, they are much more limited than the other customer feedback tools like Typeform.

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Standout feature: In-depth user feedback and sentiment analysis tools focused on understanding user behavior and preferences.

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Additional features:

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• Nudge feature to capture user feedback at every step of the process
• AI-based analysis tools to understand results
• Easy interface that supports multi-channel campaigns

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Recommended for: Businesses of all sizes.

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Starting price: Free plan. Paid plans start at $39.99 per month.

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9. Qualtrics

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Qualtrics is a highly advanced software mainly used by larger enterprises to gather customer insights. You can create custom surveys to collect multi-channel data from more than platforms. And built-in and advanced analytics help you better understand your customers and their sentiments.

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Qualtrics also offers customization options to create personalized themes that align with your brand. But Qualtrics is known more for its analytical capabilities. With its AI tools, you can quickly uncover trends and patterns and analyze customer behaviors.

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You can also integrate Qualtrics into your current workflow with brand, customer, employee, and product experience integrations. While Qualtrics has many useful features, the free plan is limited.

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And since Qualtrics is a cloud-based software, you must have a reliable internet connection to manage your customer feedback.

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Standout feature: Robust survey and feedback platform with sophisticated analytics and insights for enterprise-level applications.

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Additional features:

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• Brand, customer, employee, and product experience integrations
• AI tools to analyze customer behaviors
• Advanced software to dive deeper into customer insights

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Recommended for: Large enterprises.

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Starting price: Contact their team for pricing.

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10. AskNicely

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AskNicely is a customer feedback tool focused on NPS metrics to measure satisfaction. You can gauge customer satisfaction with custom email, web, and SMS surveys. Integrate that feedback into your CRM and other business intelligence tools like Slack, Salesforce, and Shopify.

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AskNicely primarily centers around NPS metrics—it lets you collect feedback in real time with automation and follow-up tools so you can respond to and address concerns or capitalize on positive feedback promptly.

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It’s worth noting that AskNicely doesn't offer a free plan and has fewer integrations than most customer feedback tools.

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Standout feature: NPS and customer feedback automation. A strong focus on measuring and improving customer satisfaction.

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Additional features:

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• Specializes in NPS
• Automation tools designed to respond to feedback quickly
• Integration capabilities to enhance the customer experience

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Recommended for: Businesses of all sizes focused on NPS.

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Starting price: No free plan. $449 per year.

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11. InMoment

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InMoment is a cloud-based customer feedback software that helps businesses uncover insights into user experiences with its experience improvement (XI) platform. It combines customer feedback with predictive analytics to better understand insights and close the loop to improve the overall customer experience.

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Dive deeper into customer experiences with direct feedback (surveys and chat logs) and indirect feedback (social reviews and mentions), plus inferred feedback (CRM and point-of-sale) data.

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InMoment offers automation tools to help process data and provide more context to understand customer scores. You can also integrate more data sources to get the full experience.

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With InMoment, you can compare customer feedback through multi-location mediums and leverage its data analysis tools that can:

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• Detect trends
• Spot patterns
• Identify anomalies

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While InMoment has an impressive array of tools, there's a learning curve to start. And it's designed for medium-to-large enterprises, with limited customization options.

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Standout feature: Combines customer feedback with predictive analytics to drive meaningful business improvements.

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Additional features:

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• Multi-channel feedback collection
• Advanced analytical software to extract more meaningful insights
• AI-powered tools

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Recommended for: Medium-to-large businesses.

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Starting price: Contact their team for pricing.

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12. UserReport

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UserReport is a user engagement tool that combines a survey and feedback widget. It runs as an integrated part of your site or mobile app to analyze direct interactions with visitors.

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UserReport is a simple and free customer feedback tool that's easy to use and integrates with Google Analytics to analyze reports. If you're looking to analyze customer interactions without the fluff, UserReport is the way to go.

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It uses NPS to break down demographics and show detailed customer reports. While you can review direct feedback from users, the customization options and integrations are limited.

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Standout feature: Advanced analytics and customer journey mapping, providing detailed insights into user behavior and experiences.

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Additional features:

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• User reporting and NPS metrics
• Easily integrates with Google Analytics

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Recommended for: Businesses of all sizes.

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Starting price: Free plan. Contact their team for premium pricing.

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13. Hotjar

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Hotjar is a customer feedback tool that makes it possible to view user behavior on your site with heatmaps, session recordings, and analytical tools. Hotjar makes it easy to uncover users' feelings and quickly identify underperforming pages.

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Hotjar’s free plan includes:

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• Heatmaps to visualize user behavior
• Recordings to view what users see
• Surveys to hear from users directly
• Interviews to connect with users one-on-one.

If you want more advanced tracking options and integrations, Hotjar also offers paid plans.

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Standout feature: Heatmaps, session recordings, and other website analytics tools that help you understand user behavior and improve the user experience.

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Additional features:

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• Survey and feedback forms collect direct data
• Track and analyze user journeys through conversion funnels
• Versatile feedback collection options to gain qualitative and quantitative data

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Recommended for: Medium-to-large businesses.

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Starting price: Free plan. Paid plans start at $32 per month.

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14. ProProfs

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ProProfs is a SaaS-specific customer feedback tool designed to supplement employee training and customer support. It offers 100+ templates to help you create customized surveys that match your brand and offer a variety of question types.

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Like Typeform, ProProfs lets you share your surveys or forms via email, embedding, and social media to collect feedback.

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ProProfs partnered with Qualaroo to enhance its customer feedback tools—enjoy the benefits of real-time feedback and AI-powered analytics tools while boosting conversion rates with exit surveys.

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It also lets you build chatbots to help grow your sales and number of leads with automated support. Instead of filling out a form, chatbots create personalized conversations to help users make decisions faster.

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Standout feature: Comprehensive knowledge base and training solutions, offering a holistic approach to customer support and education.

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Additional features:

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• Variety of question types to choose from
• AI-powered tools for analytics
• Training solutions to better support and educate customers

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Recommended for: SaaS businesses.

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Starting price: Free plan. Paid plan starts at $99 per month.

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15. Survicate

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Gather multi-channel customer feedback with the help of Survicate. You can effortlessly share surveys through email, a link, chat, and even in-product embedding.

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Just like Typeform, Survicate allows you to create a variety of survey types, including NPS, CSAT, and CES. Survicate has a feedback hub where you can manage customer feedback from multiple channels—all in one place. It also has an option to customize your feedback button.

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Choose from popular integration apps—like HubSpot, Google Analytics, and Slack—and tap into customer insights with automated feedback collection features. 

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Although it doesn't have a free plan, Survicate does offer free trials for its paid plans (its basic plan limits the number of tools you can use).

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Standout feature: Targeted and personalized survey and feedback campaigns allow businesses to gather specific audience insights.

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Additional features:

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• Response monitoring and management through feedback hub
• Feedback button for collecting fast feedback 
• Automation tools to enhance the customer feedback collection process

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Recommended for: Businesses of all sizes.

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Starting price: $89 per month.

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Navigating customer insights with Typeform

Choosing the right customer feedback tools can be tough. But now that you've got an overview of some of the top customer feedback tools, you've got a good place to start.

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And if you want to collect more and better data that helps you uncover deeper insights, Typeform might be your best option. Create stunning surveys and forms that give users the best possible experience and you the data you need. 

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Our easy-to-use interface lets you create engaging, personalized, and branded forms with a variety of question types. You can even use conditional logic to get more dynamic responses.

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Typeform integrates with your most-used apps, like Slack, Mailchimp, and Notion, to keep your tech stack streamlined and your workflow efficient.

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Aside from beautifully designed forms, our reporting and analytics features help to gain valuable insights into customer responses in real time. With real-time analysis and question-by-question drop-off, you’ll have a better grasp of respondent progress. Get started today with one of Typeform’s form templates.